This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
What is YieldManagement? Yieldmanagement is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.
Anyone who has worked in the hospitality industry for a few years would enthusiastically attest to the importance of yieldmanagement in hotels, particularly in hotel revenue management. Furthermore, we will provide examples of successful yieldmanagement strategies and offer tips on how to implement them in your hotel.
50% Occupancy with One Group Booking Scenario: A 50-room hotel has sold 25 rooms to one group, reaching 50% occupancy. Consideration: Evaluate market demand, competition pricing, and historical booking trends. However, the price hike should still reflect competitive rates and market demand to avoid turning potential guests away.
Intellisoftware will also gain a seat on ARMA’s Skills Council to provide input for ARMA’s nationally recognised and accredited VET qualification in revenue and yieldmanagement launching this year. Melissa Kalan ARMA CEO, sharing her insights on the partnership stated, “This collaboration marks a significant milestone for us.
In the competitive world of hospitality, one of the most critical challenges of hotel professionals is balancing room rates with occupancy levels. Striking the right equilibrium requires a keen understanding of market dynamics, customer behavior, and strategic pricing. Define the key metrics you’ll monitored each day, hour, and minute.
Since the early days revenue management has been applied in hotels, there has been an intriguing ongoing discussion. What drives more value to the business, ADR, average daily rate, or occupancy? I have been in hotel revenue management consulting since 2006, and it is a question that keeps coming back. Occupancy or ADR?
Not because of the market. So, Im calling the mistakes out Here are 5 brutal revenue management mistakes I see hotels make all the time as a CEO of a revenue management consulting firm. The Xotels team is more than anyone else is focussed on speed to market. Not because of bad luck. Time is of the essence.
In the dynamic world of hospitality, the UK market stands out as a beacon of innovation and adaptation, particularly in the realm of hotel revenue management. This article explores the top trends in hotel revenue management, yieldmanagement, and revenue management in the UK, offering insights and strategies for hotel professionals.
So, let’s provide you with a list of revenue management tools to simplify managing your hotel so much easier: What are Revenue Management Tools? Revenue management tools are software and systems that help hotels optimize pricing, control cost , maximize occupancy, and increase profitability.
Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. Recognising the need for technology, the team turned to SiteMinder’s channel manager as the solution to expand sales channels effortlessly.
As someone who spent his fair share of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. What is YieldManagement, Really? That’s yieldmanagement in action.
As someone who spent his fair share of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. What is YieldManagement, Really? That’s yieldmanagement in action.
As someone who spent his fair share of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. What is YieldManagement, Really? That’s yieldmanagement in action.
Si vous êtes constamment rempli en semaine, mais que vous avez du mal à attirer des clients le week-end, vos objectifs devront se concentrer sur la manière d’équilibrer votre taux d’occupation. Son hôtel affichait complet en semaine mais voyait son taux d’occupation chuter le reste du temps. Sa stratégie ?
Table of Contents Introduction The hotel industry is a highly competitive market, and it’s vital for hotels to keep their variable costs low in order to remain profitable. In this article, we will discuss what variable costs are, how they are calculated, and how they can be managed to increase profitability.
Article Summary What is Revenue Management? In short, revenue management is a disciplined approach that aims to increase the revenue success of your business. This is done by thoroughly understanding your property, its customers, and the market. Mapping out these questions out in your strategy will help to set realistic goals.
While both eBooking and Ctrip extranet platforms offer similar functionalities, they are designed to cater to different markets. eBooking’s extranet is more generic, whereas Ctrip, a subsidiary of Trip.com Group, focuses on the Chinese market.
This includes fixed costs like rent or mortgage, salaries, and utilities, as well as variable costs like supplies, maintenance, and marketing. Let’s delve into some of the pivotal considerations: Market trends Understanding market trends is crucial for setting prices that are both competitive and profitable.
Few roles in the hotel industry have evolved as quickly as the revenue manager.Powered by technological advances, the rapid sharing of knowledge and online training, the discipline is synonymous with smart pricing decisions and expectations are always high in the highly competitive accommodation market.
Online travel distribution is growing fast—faster than the overall travel market. While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market. Integrating with a GDS can open up new markets and bring in more bookings.
History of Revenue Management: Where It All Started YieldManagement vs. Revenue Management – What is the Difference? Why is Revenue Management Important to Hotels & Other Industries? What Makes Hotels Suitable to Apply Revenue Management? What Does the Process of Revenue Management Look Like?
With a channel manager integrated with your reservation system, you can simultaneously update pricing and availability on all booking channels. This will help you increase occupancy, maintain rate parity, and prevent pricing errors, overbookings, and lost sales. Automate your credit card payment processing.
Here’s how it works: Sensors, cameras, and smart thermostats collect data about the room environment (temperature, humidity, lighting conditions, occupancy) which is sent for analysis. To learn about the benefits of yieldmanagement in the hotel industry, read this.
So, in the ever-evolving world of revenue management, the following foundations will always remain essential: Data collection: Gathering accurate and comprehensive data is crucial for effective revenue management. Forecasting: Using historical data and market trends to predict future demand and optimise pricing accordingly.
So, in the ever-evolving world of revenue management, the following foundations will always remain essential: Data collection: Gathering accurate and comprehensive data is crucial for effective revenue management. Forecasting: Using historical data and market trends to predict future demand and optimise pricing accordingly.
And even then, manually-managed distribution is risky: any delays in updating rates and availability on a channel’s extranet could mean selling a room that isn’t available or selling at a lower rate, which can lead to overbooking and sub-optimal yieldmanagement.
Real-time insights : Smart systems provide instant data on everything from occupancy rates to energy consumption, allowing for quick, informed decision-making. Occupancy sensors : Save energy and plan housekeeping better. Competitor rate monitoring : Change rates based on the market. Your room knows you better than you do!
Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing. From Hotel Finder to GHA.
Article Summary What is Revenue Management? In short, revenue management is a disciplined approach that aims to increase the revenue success of your business. This is done by thoroughly understanding your property, its customers, and the market. Mapping out these questions out in your strategy will help to set realistic goals.
Use Technology Wisely: Implement tools such as channel managers and GDS platforms to streamline operations and improve efficiency. Monitor and Adapt: Regularly analyze the performance of each distribution channel using KPIs and adjust strategies based on market trends. Bridging the gap between hotel marketing and distribution.
” – Vacation rental and villa administrator in Spain “ SiteMinder is the best Channel Manager. Easy to use, amazing support, and one of the best options available in the market, having been using this platform for the last 15+ years. The sales team and support team are professional and helpful.
Table of contents Managing room rates and online bookings swiftly with SiteMinder’s channel manager 90% of Kirimaya’s customers are Thai, thanks to Khao Yai’s popularity as a tourist destination. Thus, Kirimaya’s brand selects customer-friendly technologies, such as SiteMinder, for its domestic market.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content