eTourism

JANUARY 12, 2016

So, the tinsel is down, your cards have been recycled and the tree has been packed away for another year. Christmas is well and truly over. In fact, it's almost two weeks into 2016 already. But that doesn't mean it's too late to start thinking about your

Online Marketing 52

Online Marketing Market Marketing Hotel Marketing 52

eTourism

JANUARY 12, 2015

Now that we're nearly two weeks into 2015, take a moment to think about the marketing goals you hope to achieve in the year ahead. Have you identified what's already working for you and the areas you need to adjust to make this year's campaigns just as su

Online Marketing 52

Online Marketing Market Marketing Hotel Marketing 52

eTourism

FEBRUARY 11, 2014

Google's innovative and controversial new product Google Glass will be made available to the public later this year. With the launch date imminent, it's time to start thinking about how such technology will impact the way consumers search for and interact

Online Marketing 52

Online Marketing Market Marketing Consumer 52

eTourism

JANUARY 19, 2015

Marketers, much like almost everyone else, are under pressure to do more. Sign up to more social media platforms, publish more blog posts, create more email campaigns, drive more results. Often, doing more works. Emailing your guests on a more regular bas

Online Marketing 52

Online Marketing Marketing Market Hotel Marketing 52

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives. Learn more Why is hotel email marketing important?

Email Marketing 98

Email Marketing Market Marketing Hotels 98

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers modernizes what is still, for many such companies, an old-school, outbound means of promoting themselves and their products. A digital marketing strategy will allow your company to achieve more of its goals in a measurable way. Digital marketing for manufacturers uses inbound over outbound methods.

Digital Marketing 88

Digital Marketing Marketing Market B2B 88

Social Hospitality

MAY 12, 2023

Here are strategies you can implement to maximize your brand’s online visibility and stand out among the crowd. Hire Marketing Pros One of the ways to maximize your online visibility is through digital marketing. Most online searches are by people who are looking for local information. Invest in paid ads.

Business 162

Business Hiring Marketing Strategy Marketing 162

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

MediaBoom

JULY 18, 2023

For a good reason, commercial real estate marketing is a hot topic. According to eMarketer , digital marketing spending surpassed traditional marketing channels for the first time in 2019. But, how can you make your real estate company stand out from the crowd and attract clients online?

Real Estate 89

Real Estate Marketing Market Email Marketing 89

Social Hospitality

JUNE 1, 2023

Here are strategies you can implement to maximize your brand’s online visibility and stand out among the crowd. Hire Marketing Pros One of the ways to maximize your online visibility is through digital marketing. Most online searches are by people who are looking for local information. Invest in paid ads.

Business 147

Business Hiring Marketing Strategy Marketing 147

MediaBoom

JULY 4, 2023

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Hiring a real estate digital marketing agency can make it easier.

Real Estate 89

Real Estate Digital Marketing Marketing Market 89

Refine

JUNE 3, 2024

Question for Our Hotel Marketing Expert Panel For hotels with a smaller budget, what marketing strategies carry the biggest impact? Question by Cory Falter) Our Marketing Expert Panel Thom de Graaf - Online Marketing The post What are the Best Marketing Strategies for Hotels on a Budget?

Marketing Strategy 52

Marketing Strategy Marketing Market Online Marketing 52

Refine

DECEMBER 6, 2023

Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests?

Email Marketing 52

Email Marketing Revenue Marketing Market 52

MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. In traditional marketing, stories are used to create a new need among potential clients.

Digital Marketing 94

Digital Marketing Marketing Strategy Branding Market 94

eTourism

JANUARY 20, 2016

We could all use a little motivation at the beginning of the year, and especially, perhaps, when it comes to your hotel's content marketing campaign. That's because maybe above every other kind of online marketing tactic, content production could never be

Marketing 52

Marketing Market Online Marketing Hotels 52

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

eTourism

SEPTEMBER 24, 2019

After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you'll be taking your m

Marketing 52

Marketing Market Online Marketing Marketing Strategy 52

eTourism

DECEMBER 2, 2015

Email is an essential component of any hotel's online marketing campaign, but crafting great email content takes time, effort and money. With a little bit of planning and creativity, however, driving results with your email output needn't eat into your re

Email Marketing 52

Email Marketing Market Marketing Online Marketing 52

eTourism

DECEMBER 17, 2017

The online marketing industry is constantly evolving, and the cycle from next big tactic to waste of time moves pretty fast. If you're using any of the content marketing strategies listed below, it's time for a fresh approach. Generic, Churned-Out Co

Marketing Strategy 52

Marketing Strategy Marketing Market Online Marketing 52

eTourism

MAY 19, 2020

The coronavirus has negatively impacted the hotel industry in different ways, but one of the many online marketing methods that is proving to be more important than ever is email marketing. With travel restrictions in place for many countries, email marke

Email Marketing 52

Email Marketing Marketing Market Online Marketing 52

eTourism

JUNE 2, 2014

Running a successful online marketing campaign is pretty demanding. Most of us are juggling multiple social media accounts, scheduling new content, creating email campaigns, optimising for Google, constantly analysing datathe list goes on. With so much to

Marketing 52

Marketing Market Online Marketing Hotel Marketing 52

Social Hospitality

JUNE 1, 2023

Here are strategies you can implement to maximize your brand’s online visibility and stand out among the crowd. Hire Marketing Pros One of the ways to maximize your online visibility is through digital marketing. Most online searches are by people who are looking for local information. Invest in paid ads.

Business 130

Business Hiring Marketing Strategy Marketing 130

eTourism

FEBRUARY 28, 2016

Almost 90% of businesses say that video is now part of their social media mix, but succeeding at this relatively new form of online marketing comes with its own set of challenges. Paying attention to these 3 key areas will help you create videos that enga

Market 52

Market Marketing Online Marketing Business 52

eTourism

APRIL 19, 2017

Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world won't even consider booking a hotel before reading what previo

Marketing Strategy 52

Marketing Strategy Marketing Market Online Marketing 52

eTourism

JUNE 11, 2014

Email remains one of the very best ways to reach your guests online. Low quality, outdated contact lists will seriously hamper your online marketing campaign, so if you can't r But that's only if you're reaching people that actually want to hear from you.

Email Marketing 52

Email Marketing Marketing Market Online Marketing 52

MediaBoom

AUGUST 25, 2023

Today more than ever, businesses across all industries must market themselves. As medspas have grown across the country, so too has the rise of medspa digital marketing. In this informative, detailed guide, we will delve deep into medspa digital marketing. Okay, so that’s the medspa part of medspa digital marketing.

Digital Marketing 68

Digital Marketing Market Marketing Email Marketing 68

MediaBoom

MARCH 14, 2023

What’s not to love about the digital age of bank marketing? But it’s a whole different story for marketers who are scrambling to keep up with the pace of technology. Bank marketing today isn’t what it used to be just a few years back. Bank marketing today isn’t what it used to be just a few years back. A lot is changing.

Market 71

Market Marketing Digital Marketing Marketing Strategy 71

STAAH

MAY 2, 2023

Is your marketing strategy aligned to it? With 92% of the travellers relying on a review before making a booking, this is extremely important in your marketing strategy. Email marketing, social media and blogs are a good channels to leverage at this stage of the travel funnel. Have you heard about it? Why should you care?

Online Marketing 98

Online Marketing OTA Marketing Strategy Travel 98

eTourism

MAY 29, 2019

At eTourism, we're committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you're as keen as we are about getting customers to book direct, take a look at our list of pre

Digital Marketing 40

Digital Marketing Market Marketing Online Marketing 40

A Sales Guy

JUNE 26, 2017

On this lesson of #TaughtLeaders we will get schooled by Shama Hyder, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company. Shama graduated in one of the worst recessions we’ve seen since The Great Depression.

Branding 73

Branding Online Marketing Sales Marketing 73

Social Hospitality

OCTOBER 10, 2023

It’s also critical to be strategic about the brand’s restaurant photography strategy to extend the depth of marketing through visuals. They use “digital-first” marketing Virtual restaurants rely heavily on online food delivery apps and platforms to reach their customer base.

Dining 147

Dining Real Estate Operations Branding 147

Horizon Hospitality

APRIL 15, 2024

User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. However, before chasing after this highly sought-after marketing content, the pros and cons must be weighed to avoid any severe marketing missteps.

Marketing Strategy 52

Marketing Strategy Marketing Market Cost Per Click 52

eTourism

MARCH 11, 2010

For online marketers, optimizing for social media has become not just interesting, but a must. All major search engines have embraced social media. And with Google incorporating Facebook content into its real time results the integration of social media a

Market 40

Market Marketing Online Marketing 40

Refine

FEBRUARY 25, 2025

Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results?

Online Marketing 52

Online Marketing 52

eTourism

JANUARY 22, 2013

There's no doubt about it, style is almost as important as substance when it comes to the success of your online marketing campaign. However, the cost of design software, as well as the time it takes to actually work out how to use it, can make it all too

Market 40

Market Marketing Online Marketing 40

MediaBoom

SEPTEMBER 21, 2023

In the contemporary business landscape, digital marketing has emerged as an indispensable component of any business strategy. Of course, with so many types of digital marketing, trying to find the right fit for your business’s needs can be challenging.

Digital Marketing 52

Digital Marketing Marketing Market Email Marketing 52

eTourism

JUNE 14, 2012

Landing pages have become an essential component of every business's online marketing strategy, and your resort is no exception.

Resorts 52

Resorts Online Marketing Marketing Strategy Marketing 52