Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

MediaBoom

DECEMBER 11, 2024

With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.

Marketing Strategy 63

Marketing Strategy Hotel Marketing Market Marketing 63

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Secure your exclusive, free consultation with our luxury marketing experts today.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results. Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

MediaBoom

OCTOBER 26, 2023

The benefits of SEO include cost-effective marketing, more organic traffic, a competitive advantage, a better user experience, more trust and credibility among your audience, and sustainable growth. We can’t discuss the benefits of SEO marketing without a primer on search engine optimization. What Is SEO and How Do Search Engines Work?

Market 85

Market Marketing Business Sales 85

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts. Let Mediaboom guide you.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. How is luxury marketing different?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. We’ll present definitions, benefits, and tactics to help you thoroughly understand and implement tourism destination marketing. What Is Destination Marketing? Let’s get underway with a definition.

Market 59

Market Marketing Tourism Marketing Strategy 59

Hotelogix

DECEMBER 7, 2023

OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue.   Key Factors to Consider When Selecting OTAs With so many OTAs available in the market, it is crucial to understand their booking models and consider vital factors that synchronize with your brand and its business.

OTA 107

OTA Overbooking ROI Hotels 107

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 After all, effective advertising in the luxury travel market is critical in differentiating yourself and driving more leads (and thus customers and revenue). However, before your campaign can get underway, you have to get to know your target market.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. What is a marketing plan for hotels?

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

MediaBoom

AUGUST 11, 2023

Facebook ads for real estate agents can achieve many objectives, including cost-effective marketing, generating more qualified leads, building your brand, expanding your audience reach, and increasing customer engagement and conversions. What advertising and marketing strategies do they use on Facebook and across social media?

Real Estate 93

Real Estate Digital Marketing Sales Marketing 93

MediaBoom

JUNE 20, 2023

That’s where digital content marketing comes into play. Digital content marketing is a tool that helps businesses attract potential customers from their target markets using a myriad of tools, including videos, photos, audio, blog content, and more. Get ready to become a content marketing pro!

Market 52

Market Marketing Digital Marketing Marketing Strategy 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property.

Market 59

Market Marketing Hotels ROI 59

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

eZee Absolute

SEPTEMBER 13, 2023

Target Market Understanding the preferences of your target market is essential. Hotels facing stiff competition are more likely to adapt to stand out, while those in less competitive markets may not feel the same pressure. You must be prepared to adjust your strategies based on ongoing feedback and market dynamics.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

MediaBoom

FEBRUARY 23, 2024

Do you know what your luxury brand’s target audience truly desires? Are your marketing efforts effectively connecting with affluent customers? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. What Values Drive Your Luxury Brand Target Audience?

Consumer 90

Consumer Branding Market Research Market 90

MediaBoom

AUGUST 6, 2024

A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. Understanding Your Target Audience Identifying the ideal guest is the cornerstone of effective hotel branding. When your hotel branding is consistent, more travelers will immediately recognize your marketing.

Branding 92

Branding Hotels Services Marketing 92

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? This form of advertising stands out from standard marketing and ad campaigns for conveying superb quality, personalized experiences, and exclusivity, highlighting unparalleled service and exclusive amenities.

Hotels 52

Hotels Branding Marketing Market 52

MediaBoom

NOVEMBER 14, 2023

In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent. Which of the two works best for you ultimately depends on your marketing goals.

Cost Per Click 52

Cost Per Click Marketing Strategy Real Estate Business 52

Hotelogix

AUGUST 27, 2024

Online travel distribution is growing fast—faster than the overall travel market. While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market. Integrating with a GDS can open up new markets and bring in more bookings.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

SiteMinder

AUGUST 29, 2023

Hotel operating costs Hotel operating costs encompass a wide array of expenses, from staff salaries, utility bills, and maintenance to marketing, guest amenities, and food & beverage supplies. Reduce your hotel’s marketing costs Paid promotion isn’t always guaranteed to garner more results.

Revenue 52

Revenue Hotels OTA Operations 52

MediaBoom

AUGUST 14, 2023

These keywords should be relevant to each audience segment, targeting the keywords they would search for online. Specific keywords perform well, but a few generalized ones can cast a broader net while still remaining within your target market. You can also rely on this calculator to determine your advertising ROI.

Real Estate 52

Real Estate Display Ads Business Target Marketing 52

Little Hotelier

MAY 18, 2023

It includes various strategies and tactics around marketing, winning reservations, providing incredible guest experiences, and encouraging repeat business. Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? What is hotel sales? Want an example?

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

MediaBoom

MAY 27, 2024

A/B testing uses two variations of your Hotel Ad to determine which is likeliest to resonate with a market similar to your target audience. Secure your exclusive, free consultation with our luxury marketing experts today. Secure your exclusive, free consultation with our luxury marketing experts today.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

Xotels

MAY 27, 2022

Growing non-core markets. Staycations & exploring other market opportunities. These are reflective of the modern and fast-moving hospitality market. Offering package deals for a fixed fee enables to target market where customers desire more specialized stays. Local experiences and cultural exploration.

Hospitality 52

Hospitality Business Marketing Market 52

Little Hotelier

FEBRUARY 22, 2023

Market analysis: Consider what your ideal guest looks like – both your individual preference and the sort of person you’re most likely to attract. Where and how do your competitors market and advertise themselves? Options include branding, levels of amenity and target audience. Which OTAs do your direct competitors use?

OTA 52

OTA Business Hiring Marketing 52

MediaBoom

MAY 27, 2024

With an average ROI of 4,200% , email marketing is still one of the most effective tools for any business to have in its arsenal. If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

Hotelier Magazine

MAY 4, 2023

Data remains a top priority as hotels leverage it to optimize targeted marketing, personalization, and revenue management. GS: Guest experience and ROI. How can we improve the guest experience, while also driving our ROI on any new innovation? This is something that hotels simply cannot afford in today’s economic climate.

Operations 105

Operations Hotels Services ROI 105

Intelity

JULY 6, 2023

Understanding guest behavior and offering targeted marketing, pricing, and customization options is key to driving organization-wide decision-making. The Time For Upgrades Is Now With so many digital offerings on the market today, the time to upgrade your technology offerings is now.

ROI 52

ROI Target Marketing Revenue Hospitality 52