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Each hotel must customise its segmentation strategy based on its market, property, and revenue management goals. Forecasting Strategies Effectively forecasting hotel revenue is an activity all managers should perform, particularly in the face of evolving challenges associated with changing reservation lead times in key markets.
Each hotel must customise its segmentation strategy based on its market, property, and revenue management goals. Forecasting Strategies Effectively forecasting hotel revenue is an activity all managers should perform, particularly in the face of evolving challenges associated with changing reservation lead times in key markets.
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