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Identify & Analyze Competition Why it matters: Staying competitive requires understanding your market. Steps to Analyze Competitor Pricing: Track room rates across OTAs and direct websites. Key Pricing Strategies: Dynamic Pricing : Adjust rates based on real-time occupancy, demand, and competitor rates. amenities, luxury).
For example, if you set a minimumstay of two nights, no guest will be able to book a stay shorter than that. Minimumlength of stay (MLOS or MinLOS) restrictions can be used across all your rooms or a select few that you choose. Why do hotels use MLOS?
As a hotelier, boosting the occupancy rate is critical to running a successful business. In a highly competitive industry, you must attract and retain guests to increase your property's occupancy rate and revenue. This article will explore various ways to improve hotel occupancy rates and the role of technology in it.
This is exciting for your business because it presents an opportunity to push the limits of your occupancy and cash-in on increased revenue. Make more money during peak season with direct bookings OTAs charge a 15-25% commission fee on every booking. You accept longer duration stays and reject shorter duration stays for arrival.
However, while these bookings once seemed advantageous, they often come at the expense of reduced profitability for hotels, which prompts a strategic pivot towards maximizing direct hotel bookings over OTA channels. Or when occupancy is healthy but not 100% you can use this tool to help enforce minimumlength of stays.
Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Long-stay amenities (kitchenette, in-room working/living area etc.).
Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Long-stay amenities (kitchenette, in-room working/living area etc.).
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