Cloudbeds

OCTOBER 17, 2024

A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. By strategically analyzing revenue booked, occupancy rates, acquisition costs, and guest segments, hotels can build an advanced distribution strategy that delivers real value.

OTA 76

OTA Occupancy Hotels Revenue 76

Hotelogix

AUGUST 31, 2024

A Global Distribution System (GDS) is a computerized network used by travel agents, online travel agencies, and corporate travel managers to book travel services like hotel rooms, airline tickets, car rentals, and more. This helps them attract a larger audience, increasing bookings and occupancy rates.

Global Distribution System 40

Global Distribution System OTA Occupancy Hotels 40

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

StayNTouch

NOVEMBER 16, 2022

This can include a hotel’s website, its social media platforms, phone or email reservations, metasearch engines, or OTAs. The Billboard Effect shouldn’t be underestimated, as a study by Cornell estimates that being listed on an OTA corresponds with a 7.5-26% 26% increase in hotel reservations. 26% increase in hotel reservations.

OTA 52

OTA Hotels Revenue Overbooking 52

Cloudbeds

JANUARY 17, 2024

Some great use cases for AI include: Writing social media captions Writing website copy Writing OTA channel descriptions Writing ad copy Creating images for social media Writing SEO-optimized blogs (do section by section vs. the whole article at once for best results) 3. The update is expected to take effect in Q1 of 2024.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

eZee Absolute

JANUARY 9, 2023

Use social media marketing. Leverage the power of OTAs. Use social media marketing. So, how about flexing the beauty online? Social media and online marketing are essential tools for any hotel that is preparing to enter into new markets and guest segments. Leverage the power of OTAs.

OTA 52

OTA Hotels Accommodation Travel 52

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain. based on your projected occupancy and service levels.

Business 52

Business Revenue Hotels Occupancy 52