Hotelogix

NOVEMBER 30, 2023

Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue. These statistics show why OTAs are essential for hotels.

OTA 59

OTA Hotels Online Sales Marketing 59

SiteMinder

MAY 2, 2023

They told us about how SiteMinder has improved their day-to-day business and even helped them to increase their online sales. We used to manually manage our profiles and rates across different OTAs and our website. This in turn has a positive impact on occupancy and revenue.

Overbooking 97

Overbooking Online Sales Hotels OTA 97

SiteMinder

MAY 21, 2023

.” Increasing online bookings with a channel manager When discussing the challenges of market and selling rooms online in the past, Silavadee Pool Spa Resort had to manually manage room availability, rate adjustments, and limited online sales channels.

Resorts 98

Resorts Overbooking Yield Management OTA 98

Cloudbeds

APRIL 1, 2025

In the battle for direct bookings, hotels face intense competition from OTAs marketing power in the online space. billion on sales and marketing. Googles Performance Max for Travel Goals offers an AI-powered solution that automates ad placement and spend, allowing hotels to compete with OTAs and drive more direct bookings.

52

52

Cloudbeds

JULY 15, 2023

Channel Management is the process of actively managing the distribution of rates and availability onto multiple online distribution sites. And when you receive a new booking from an OTA, it will show up in your Channel Manager (and PMS /CRS), and that room’s availability will be closed automatically across all distribution channels.

Management 76

Management OTA Cancellation Overbooking 76

SiteMinder

MAY 17, 2023

A new chapter with SiteMinder’s channel manager Prior to using SiteMinder, the hotel had difficulty managing availability, inventory, task management and OTAs. “We can easily adjust pricing based on occupancy, seasons, or during high-demand periods such as public holidays or long weekends.

Revenue 52

Revenue Operations Overbooking Online Sales 52

Hotelogix

DECEMBER 25, 2023

  More online room sales A cloud-based PMS can easily integrate with other third-party hospitality solutions like a hotel channel manager. The integration allows real-time rates and inventory updates across multiple online sales channels, including OTAs and metasearch engines.

Revenue 59

Revenue Sales Shopping Hotels 59