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Hotel overbookings can be a divisive topic. However, you can minimise the risk of having to walk travellers if you have a solid overbooking strategy. However, you can minimise the risk of having to walk travellers if you have a solid overbooking strategy. What is the definition of overbooking for a hotel?
.” Increasing online bookings with a channel manager When discussing the challenges of market and selling rooms online in the past, Silavadee Pool Spa Resort had to manually manage room availability, rate adjustments, and limited onlinesales channels.
They told us about how SiteMinder has improved their day-to-day business and even helped them to increase their onlinesales. At the same time, availability is adjusted across all channels, which reduces the risk of overbookings. “We This in turn has a positive impact on occupancy and revenue.
Given that VALA Hua Hin – Nu Chapter Hotels has partnered with several travel agencies, staff members had to spend a lot of time inputting data and managing the onlinesales channels manually. “We can easily adjust pricing based on occupancy, seasons, or during high-demand periods such as public holidays or long weekends.
Online distribution Managing online distribution across various channels (OTAs, direct bookings, GDS) without an integrated system is arduous in today's digital age. Plus, it leads to complexities such as rate parity/inventory disparity, overbookings, and guest dissatisfaction.
For guests, they are like the ultimate platform to look at multiple options, compare rates, read reviews, see hotels’ online scores, etc., Importance of OTAs for hotel booking As onlinesales channels, OTAs generate about 50% to 55% of hotel bookings. before making the reservation - everything in one place.
Hoteliers can boost their occupancy and drive revenue effortlessly by showcasing their property across numerous channels without additional charges. Secondly, we avoid overbooking issues as they are automatically removed from the calendar. The increase in reservations is remarkable,” said Jeremy.
Hoteliers can boost their occupancy and drive revenue effortlessly by showcasing their property across numerous channels without additional charges. Secondly, we avoid overbooking issues as they are automatically removed from the calendar. The increase in reservations is remarkable,” said Jeremy.
And even then, manually-managed distribution is risky: any delays in updating rates and availability on a channel’s extranet could mean selling a room that isn’t available or selling at a lower rate, which can lead to overbooking and sub-optimal yield management. In the case of one-way sync, reservations or cancellations will not be imported.
Key feature to look for: Integration with onlinesales channels While direct bookings are ideal, you still need to maintain visibility on OTAs and other channels. This avoids overbookings while maximising exposure. This makes your hotel more competitive, helping to attract more guests who prefer booking directly.
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