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Although the targetmarket has since changed, what remains constant is the hotel’s standards and work ethic. Prapinporn Phanchakorn (Assistant Director Of Sales ) said: “We prioritise every guest’s preferred stay period, season, or time of day by expanding our contact channels to cater to all types of visitors. .”
In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your targetmarket and result in more bookings, while maximising the amount you earn from each booking.
In this particular case, the hotel’s management was under the impression the hotel was performing on target as the correct average rate per person was achieved. What new onlinemarketing initiatives will we launch next year? How will we attract our different client targetmarkets and niche guest segments.
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