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Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.
Managing online bookings is one of the biggest challenges for hotels today, especially when they work with multiple Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda. It acts as a central hub that syncs your hotels availability, pricing, and bookings across all your connected OTAs in real time.
The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Some of the findings: Direct bookings are on the rise.
With a little creativity and lots of data and insights, low occupancy periods can be more efficiently managed Low occupancy is largely driven by seasonality with off-peak times being marked by fewer bookings and even lower forward bookings. Spend time to optimise your listing on OTAs.
Managing fees on online travel agencies (OTAs) can be a real headache for property managers. According to a new Forbes report, Airbnb customers in summer 2023 face a whopping average of 36% in added charges above the nightly rate, and the same is probably true for other OTAs. This increases your ranking on OTAs. More info here.
This scalability is especially valuable for hotels – as more information is collected about guest behavior, booking trends , and occupancy patterns the more precise rate adjustments, inventory management, and marketing strategies will be in the future. Why it’s important for hotels? Why it’s important for hotels?
The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%.
And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It is observed that OTAs control approximately 2/3rd of all online bookings. But hoteliers often get muddled among various OTA platforms and miss out on the best ones. Top 10 OTAs to Drive Maximum Bookings.
” Key findings from the report include: Occupancy trends indicate stabilization: Demand patterns remained steady in 2024, therefore independent hotels must focus on capturing market share to maintain occupancy levels in 2025.
The second era of compsets started when the internet brought online travel agencies (OTAs) and online bookings, making competition more dynamic. Property management systems (PMS) reveal booking patterns and occupancy trends, while customer relationship management (CRM) systems provide insights into guest demographics and preferences.
It matters on your OTA listing and it definitely matters on your vouchers and linked promotion materials. This can help in managing occupancy rates more effectively. For instance you can offer exclusive experiences unavailable through standard bookings, such as private dining or VIP amenities. 3) Content quality. 8) Last-minute deals.
Channel Manager Update Generate Group Revenue Report Channels Update New & Old OTA Integrations Channel Manager Update Group Revenue Report What’s new? It excludes website and central reservation system channels, focusing solely on OTA performance. Consolidated view of OTA performance metrics across properties.
OTA Insight has launched Rate Insight+, a solution that gives hoteliers a complete view of their competitive landscape by combining hotel and short-term rental data in a single platform. ” The post OTA Insight launches Rate Insight+ appeared first on hotelbusiness.com.
With its recently opened hotels, Public is seeing strong occupancy rates continue. We’re getting consistently higher occupancies and a lot of repeat business,” Sproule said. “At We’ve seen the occupancies continue through these cooler months. “We’re
A channel manager connects your property management system to booking platforms such as OTAs, GDS (Global Distribution Systems), and direct booking engines. Compatibility with Major PlatformsA good channel manager integrates with OTAs like Booking.com, Expedia, and Airbnb. What Is a Channel Manager and Why Does It Matter?
Article Summary Dont Ignore Time Focusing on the Wrong Metrics Being Afraid of Change Not Utilizing Technology Fearing the OTAs 1. Too much focus on only Occupancy or your average room rate, will erode your business. Fearing the OTAs Understanding booking patterns must also include gathering data from OTAs.
Pro Tip: Use the dashboards tools to run promotions during off-peak seasons and maximize occupancy year-round. Direct Bookings : Drive more direct bookings without relying heavily on OTAs. No need for manual adjustments, saving time and effort. Easy access to actionable insights to help you improve your strategy.
What drives more value to the business, ADR, average daily rate, or occupancy? So what is it, Occupancy or Average Room Rate (ARR)? In a formula it is expressed as follows: Occupancy x ADR = RevPAR In the end, it is not about occupancy or ADR, average daily rate, but about how much money is made by the hotel. Which is it?
Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue. These statistics show why OTAs are essential for hotels.
What is an OTA channel manager? An OTA channel manager is a tool used to manage online travel agents (OTAs) in a single platform. The OTA channel manager syncs your hotel prices and availability across your property management system (PMS) and all connected OTA channels such as Booking.com, Expedia, and Airbnb.
For small and mid-size hotels, having the right OTA ( Online Travel Agencies ) channel manager is critical. Choosing the right OTA channel manager can streamline your hotel’s online distribution strategy, prevent overbookings, and boost overall profitability. What is a Channel Manager?
As a hotelier, boosting the occupancy rate is critical to running a successful business. In a highly competitive industry, you must attract and retain guests to increase your property's occupancy rate and revenue. This article will explore various ways to improve hotel occupancy rates and the role of technology in it.
Whilst OTAs and travel agents play their role in increasing awareness and occupancy, direct bookings are prized for possessing the lowermost costs when it comes to acquiring guests. Download this free e-Book to drive more revenue Are you looking for ways to optimise your property’s revenue?
It analyses several factors including demand, season, occupancy forecast, and competitor pricing, etc. Channel Manager A channel manager is a software that helps you distribute/update your hotel’s rooms and rates on all the connected Online Travel Agencies (OTA). For example, you sell your rooms on 5 OTAs.
50% Occupancy with One Group Booking Scenario: A 50-room hotel has sold 25 rooms to one group, reaching 50% occupancy. Decision: Should we increase or hold the retail pricing on online travel agents (OTAs) and the brand website? Increase LOS: Encourage longer stays to boost occupancy on typically lower-demand days.
Steps to Analyze Competitor Pricing: Track room rates across OTAs and direct websites. Key Pricing Strategies: Dynamic Pricing : Adjust rates based on real-time occupancy, demand, and competitor rates. Capitalize on Occupancy Fluctuations Occupancy rates often fluctuate, requiring smart adjustments to pricing.
Ce n’est pas un secret, les hôtels rémunèrent les OTAs (agences de voyage en ligne) sous forme de commissions à la vente pour accroître leur visibilité. Les commissions versées aux OTAs L’un des principaux bénéfices offerts par les OTAs réside dans la visibilité qu’elles offrent aux hôtels.
In the competitive world of hospitality, one of the most critical challenges of hotel professionals is balancing room rates with occupancy levels. Channel Management Software will help manage room inventory across multiple online travel agencies (OTAs) and booking platforms. Use predictive analytics to forecast future demand.
What drives more value to the business, ADR, average daily rate, or occupancy? Occupancy or ADR? So what is it, Occupancy or Average Room Rate (ARR)? In a formula it is expressed as follows: Occupancy x ADR = RevPAR In the end, it is not about occupancy or ADR, average daily rate, but about how much money is made by the hotel.
Introduction: The Hidden Revenue Killer for Hotels Did you know that hotels utilizing a mix of OTAs, metasearch engines, and direct booking strategies experience significantly higher revenue growth than those relying on a single channel? The key to higher occupancy rates and maximized revenue ? Why use niche OTAs?
Therefore, ensuring it’s easy for guests to book, whether direct or through third parties, is paramount to fulfilling a successful occupancy strategy and higher Average Daily Rate (ADR) goal. Research has found the more visible your hotel is online, the more likely someone is to book it – both directly or via an OTA.
Every hotelier dreams of high occupancy, steady revenue, and a thriving business year-round. Theres a tendency to rely on one-off discounts, flash sales, or online travel agencies (OTAs) to fill rooms quickly without building a sustainable demand pipeline. And if you ask, theyll all agree demand generation is the key to success.
With a data-driven approach and AI-powered tools like eZee Mint AI , you can still maximize occupancy, increase revenue per room , and turn last-minute demand into profits. If youre still relying heavily on OTAs, now is the time to push direct bookings with exclusive deals. For hoteliers, events like this dont come often.
As the industry faces the challenge of balancing guest satisfaction and room occupancy, the rise of o nline travel agencies (OTAs) , metasearch engines , and direct booking strategies offers fresh opportunities and obstacles. Mastering the OTA landscape: When it comes to OTAs like Expedia, Booking.com, Agoda, GoMMT etc.
Find out more on STAAH Channel Manager here Online Travel Agents (OTAs): Your online distribution strategy cannot ignore this channel. Working with multiple online travel agents (OTAs) is crucial for increasing digital distribution and overall occupancy. allowing hotels to make informed decisions on pricing and promotions.
While for some hoteliers it’s best to avoid overbookings altogether, for others, a good strategy can increase revenue, improve the occupancy rate and mitigate losses. Additionally, you may distribute your hotel rooms across multiple third-party channels such as OTAs , GDS providers , or meta-search providers. See it in action 4.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.
Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. Tip for Hoteliers: A good channel manager helps hoteliers maximize their visibility across multiple online travel agencies (OTAs) and direct booking platforms.
This worry emerged because before using Little Hotelier, he had to submit all credentials for the online travel agent (OTA) to staff from a third party. “Right now the average occupancy has reached 70%, and thankfully, so far we have never encountered any issues related to allotment updates,” he said.
Bar rate : Best available rate (BAR) is often lower than the rack rate and fluctuates based on demand, season, and occupancy. Net rate : This is the rate after subtracting any commissions or fees, often used in negotiations with online travel agencies (OTAs) or corporate bookings. What are the benefits of standard rack rates?
A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. By strategically analyzing revenue booked, occupancy rates, acquisition costs, and guest segments, hotels can build an advanced distribution strategy that delivers real value.
. “If we want to connect with all of our preferred OTAs (online travel agents) and the process isn’t assisted by an adequate system, it’s very difficult,” Indah said. “Little Hotelier’s channel manager feature is extremely useful for managing inventory for all OTAs at the same time.”
Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades.
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