Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites.

OTA 98

OTA Digital Marketing Marketing Market 98

SiteMinder

JUNE 12, 2024

Learn more Yield management vs revenue management The goal of yield management is not merely to increase room rates or occupancy; rather, it’s to maximise your hotel’s revenue by forecasting your room supply and demand across a variety of key factors. This strategy aims to ensure maximum occupancy.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

SiteMinder

SEPTEMBER 6, 2023

In the case of those hotels using multiple OTAs, the right booking engine should also synchronise these details across every other channel in use. Higher occupancy, increase in revenue An efficient online booking system optimises room occupancy by displaying real-time availability and encouraging last-minute bookings.

Hotels 98

Hotels Revenue Occupancy Services 98

STAAH

OCTOBER 15, 2024

Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. Tip for Hoteliers: A good channel manager helps hoteliers maximize their visibility across multiple online travel agencies (OTAs) and direct booking platforms.

OTA 52

OTA Overbooking Revenue Management Revenue 52

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Cloudbeds

MAY 8, 2024

After reading this article, you will learn how an effective analysis of your property’s booking performance will help you better understand your property’s demand patterns and how to leverage them to maximize revenue and occupancy. Occupancy rate indicates the percentage of utilization of hotel rooms. are the most common.

Cancellation 52

Cancellation Revenue Occupancy Revenue Management 52

Inn Quest

SEPTEMBER 5, 2023

Use a Channel Manager: A channel manager ensures that your room availability and rates are consistent across various online booking channels, including your website, OTAs (Online Travel Agencies), and GDS (Global Distribution Systems). This information enables personalized service and targeted marketing efforts, improving guest loyalty.

Management 87

Management Overbooking Revenue Hotels 87

Hotelogix

JULY 11, 2024

By leveraging data and market insights, revenue management allows you to make informed and data-driven decisions to drive sales, occupancy, profitability, and sustainable growth. Additionally, implement targeted marketing campaigns to drive traffic to your direct booking channels, including hotel website and social media page. 

Revenue Management 52

Revenue Management Revenue Management Hotels 52

Inn Quest

JUNE 13, 2023

Improve occupancy rates during the low season? Or enhance brand visibility in your target market? Craft a Compelling Message: Thereafter, to capture your audience’s attention, your hotel marketing campaign needs a compelling message. Do you want to increase bookings by a certain percentage?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

SiteMinder

JANUARY 8, 2024

A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.

Operations 59

Operations Management OTA Hotels 59

Inn Quest

AUGUST 15, 2023

Understanding the Hotel Channel Management Landscape Managing hotel bookings and distribution across multiple online travel agencies (OTAs) and booking platforms is becoming an increasingly complex and time-consuming task for hoteliers. As per reports , the hotel channel management market size is expected to be US $1483 million by 2032.

Management 52

Management Global Distribution System Overbooking OTA 52

Cloudbeds

MARCH 20, 2023

They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain.

Business 52

Business Revenue Hotels Occupancy 52

MediaBoom

AUGUST 23, 2024

It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Partner with travel influencers whose audience aligns with your target market.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Xotels

APRIL 3, 2024

Seize the right opportunities: opportunities are abundant – but trying to find the right distribution mix and deciding which opportunities to target is where hoteliers get lost in the giant maze of channels available. Also, gone are the days of selling the majority of your rooms through OTAs.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Hotelogix

OCTOBER 11, 2024

  Hopper is valuable for small to mid-sized hotels looking to increase visibility and occupancy without overspending on marketing. Hopper offers marketing exposure without the need for large ad spends, as its algorithms promote deals to users actively searching for accommodations. How does Hopper work for hotels ? 

Occupancy 52

Occupancy Hotels Travel Management 52

SiteMinder

AUGUST 1, 2024

Rate shopping your hotel competitor rates gives you the opportunity to: Optimise pricing: Understanding competitor pricing helps you set competitive rates, maximising revenue without sacrificing occupancy. Identify pricing gaps: You’ll be able to spot chances to increase rates without losing market share.

Shopping 52

Shopping Revenue Average Daily Rate Revenue Management 52

SiteMinder

JANUARY 8, 2024

A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.

Operations 52

Operations Management OTA Hotels 52

Little Hotelier

JULY 16, 2024

This means managing supply and demand to hit your desired occupancy rate while also maximising the revenue returns for your business. How will you balance direct bookings with OTA bookings? Think about what a healthy occupancy rate will look like for you, and also how much revenue and profit you want to aim for.

Management 52

Management Hotels Revenue OTA 52

Cloudbeds

APRIL 15, 2024

Distribution Distribution continues to get more complex—from hundreds of online travel agencies (OTAs) to metasearch sites and GDSs, hotels need to properly distribute their inventory. Throughout the guest’s stay, purchases and payment transactions are instantly and seamlessly synced to the guest profile, making reconciliations easier.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

eZee Absolute

JANUARY 9, 2023

Use social media marketing. Leverage the power of OTAs. If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. Leverage the power of OTAs. How to Select the Right OTAs for your Hotel? Offer flexible booking and payment options.

OTA 52

OTA Hotels Accommodation Travel 52

Hotelogix

NOVEMBER 28, 2024

The system's channel manager integration ensures that room rates and availability are consistently updated across multiple distribution channels, enabling hotels to effectively reach their target markets. Successful hotel growth heavily relies on understanding and catering to distinct market segments.

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Xotels

AUGUST 15, 2022

In this particular case, the hotel’s management was under the impression the hotel was performing on target as the correct average rate per person was achieved. What new online marketing initiatives will we launch next year? How will we attract our different client target markets and niche guest segments.

Market 59

Market Marketing Hotels ROI 59

Little Hotelier

AUGUST 29, 2023

Here are some common advertising examples that can be used to market a bed and breakfast business. Advertising on online travel agents Creating a listing and a profile on OTAs such as Booking.com or Airbnb will bring a lot of online exposure for your B&B.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Hotelogix

NOVEMBER 17, 2023

  Use metasearch engines to your benefit Metasearch engines gather information regarding the availability and rates of hotels from various OTAs and websites and compile them in a single dashboard.   Direct bookings are an integral part of a hotel's distribution mix.

Target Marketing 52

Target Marketing Hotels Cancellation Services 52

SiteMinder

AUGUST 29, 2023

Think about introducing occupancy sensitive cooling and heating systems that adapt to when people are present in the room. It’s something to carefully consider and may come down to who your target market is. In order to increase direct bookings , hotels need to think about their overall web presence, not just OTAs.

Revenue 52

Revenue Hotels OTA Operations 52

Catala Consulting

DECEMBER 28, 2023

By collecting and analysing data from various sources — including guest feedback, market trends, and operational metrics — hoteliers can make informed decisions that are more likely to result in improved guest experiences and operational efficiency.

Management 52

Management Revenue Management Revenue Hotels 52

Cloudbeds

AUGUST 8, 2024

Common operational data metrics include: Occupancy history and forecast Capacity Housekeeping efficiency Maintenance response time Food and beverage cost percentage Out-of-service rooms Marketing data Your marketing data captures how well your channels are performing and reports on visitor data to help guide future marketing campaigns.

Business 40

Business Revenue Management Forecasting Revenue 40

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. People have a high level of faith in OTAs. This includes customized room preferences, personalized recommendations, and targeted marketing.

Branding 92

Branding Hotels Services Marketing 92

Hotelogix

OCTOBER 18, 2023

This leads to better utilization of room inventory and maximizes occupancy rates. Provides Multi-channel Distribution Integration with various distribution channels like online travel agencies OTAs and global distribution systems GDS expands your hotel's reach to a worldwide audience.

Business 40

Business Global Distribution System Cancellation Hotels 40

SiteMinder

DECEMBER 20, 2023

Simply multiply your predicted average daily rate (ADR) by your occupancy rate. Craft a compelling online presence Your website, OTA listings, metasearch, social media: the greater your online presence, the more business your hotel will win. RevPAR , or revenue per available room, is one the easiest ways to predict revenue for a hotel.

Business 59

Business Hotels Management Revenue 59

SiteMinder

OCTOBER 11, 2022

Develop a better rapport with your target market segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. There are hundreds of property management systems on the market. Build relationships with guests.

Hotels 52

Hotels Management Revenue Management Revenue 52

SiteMinder

SEPTEMBER 4, 2024

Booking conversions are crucial for your hotel because they directly impact both your revenue and occupancy rates. High conversion rates show that your marketing efforts are working effectively to turn interest into actual stays, which is the ultimate goal for any hotel. Table of contents Why are booking conversions important?

Hotels 52

Hotels Revenue Marketing Market 52

Travel Media Group

JULY 19, 2023

We are also working to really focus on demand generation and capturing demand and occupancy as it sort of stabilizes and resets to a degree. So for example, you know, we may have some hotels that summertime is their peak travel time and it’s their peak occupancy months. That was a huge initiative for us back in April.

Hospitality 97

Hospitality Marketing Market Business 97

MediaBoom

MARCH 14, 2024

By tracking demand trends, booking patterns, and competitor pricing, hotels can adjust their rates dynamically to maximize occupancy and revenue. Driving Direct Bookings and Reducing Dependence on OTAs A strategic loyalty program significantly influences a property’s reservation process, motivating guests to book directly.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Hotelier Magazine

DECEMBER 17, 2024

This engagement can enhance the guest satisfaction and loyalty so essential to our growth and success, he says, adding that segmentation also allows for smarter and more seamless operations through the implementation of dynamic pricing, ideally timed promotions and reduced costs per customer acquisition through more targeted marketing.

Revenue Management 52

Revenue Management Revenue Market Marketing 52