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Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.
The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Domestic tourism is still going strong.
With a little creativity and lots of data and insights, low occupancy periods can be more efficiently managed Low occupancy is largely driven by seasonality with off-peak times being marked by fewer bookings and even lower forward bookings. Spend time to optimise your listing on OTAs.
Hotel tax, also known as occupancy tax, lodging tax or bed tax, is a tax that US authorities impose on the rental of hotel rooms and other forms of short-term accommodation. Is hotel occupancy tax state or local? The revenue generated from hotel taxes is often used to fund local tourism, infrastructure and community projects.
Domestic tourism definition Domestic tourism’s definition is much the same as domestic travel, except it takes into account only those who are travelling for leisure. Domestic tourism example An example of domestic tourism might be an American family travelling from another state to visit California and stay at Disneyland.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.
South Australian Minister for Tourism and Multicultural Affairs, Zoe Bettison Following the emotive Welcome to Country ceremony, emcee Jess Adamson introduced South Australian Minister for Tourism and Multicultural Affairs, Zoe Bettison, enthusiastically talked up the impressive growth of her state. You need to fix that.”
On Air with Russell of Hotels Hosted by Russell Edmond, On Air discusses hospitality trends and marketing strategies and features interviews with industry professionals from hotels, tourism bureaus, food & travel influencers, and more. Topics range from travel technology to hospitality and tourism developments. Who’s it for?
Understanding future demand trends, their causes, and the guest segments driving them can help hotel revenue managers adjust room rates to boost occupancy and sales. A paper published in Tourism Management highlighted just how much valuable insight lies within hotel data. This forward-looking data (e.g.,
Booking promotions serve multiple strategic purposes: Increasing occupancy rates: Promotions can help fill rooms during low-demand periods and help a hotel “piggyback” on subjects that are already front of mind for their audience. Here are just five examples of hotel promotions you can run to increase occupancy and revenue when needed.
eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Metasearch advertising can be an effective way to reach these travelers, compete with OTAs, and generate direct bookings.
They can also be known as distribution channels and are crucial for ensuring your hotel maintains a healthy occupancy rate and revenue stream. Travellers are now predominantly booking their accommodation online, making it more crucial for hotels to focus on capturing bookings via their own website, OTAs, metasearch, and other online channels.
Sales and revenue-related tax documents: VAT/GST/sales tax returns , documents on hotel/room occupancy taxes , tourism levies, merchant transaction reports for card payments. These practices can increase your occupancy rate, by ensuring maximum visibility across more booking channels. mortgage or loan interest statements.
Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain. Research the current and projected demand for hotels in your location, taking into account factors such as population growth, tourism trends, and economic activity.
Some great use cases for AI include: Writing social media captions Writing website copy Writing OTA channel descriptions Writing ad copy Creating images for social media Writing SEO-optimized blogs (do section by section vs. the whole article at once for best results) 3.
Women in Travel and Hospitality is an event designed for women in travel, tourism, and hospitality where they will share tools, strategies, and ideas for business development. Learn how to create unique visitor experiences in sustainable tourism and wellness tourism. The travel and tourism sector, including hoteliers.
Sell via multiple OTAs and focus on selling via your hotel's website and social media pages for incremental direct bookings. Building solid partnerships: Collaborate with local businesses and tourism boards for mutual referrals. Targeted marketing campaigns: Run campaigns during off-peak periods to boost occupancy.
Extra person fees For rooms exceeding the standard occupancy, an extra person fee is charged to cover the additional costs of amenities and services. The figures also suggested that the growth in numbers is a reflection of the rise in occupancy rates , as well as the increase in the amount charged for fees and surcharges.
The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales.
decrease in occupancy during December. In other news: By 2030, China will be the largest outbound tourism group with 126 million trips. Google says “ …not now, not ever ” will it become an OTA (Online Travel Agent). of US tourism spend in 2022. In other news: Hotels in London experienced a 4.2%
From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers. Travel and TourismTourism is different from hospitality as travel functions as a catalyst for people to spend more money on hospitality services.
Given the stratospheric rise of online bookings, in tandem with online travel agencies (OTAs) and metasearch sites , the hotel pricing and distribution environment began evolving at an extraordinary pace, and more agile pricing strategies transitioned from a nice to have to an essential instrument. Maximizing occupancy.
It also had speakers from Booking.com, TrustYou, the Board of Tourism Authority of Thailand, and the Tourism Council of Phuket. They can work with a hotel channel manager to ensure real-time distribution of rates and inventories across OTAs for better visibility, more sales, and zero overbookings.
Pilgrimage tourism is a significant aspect of India’s tourism sector. They sought a solution that not only increased visibility on Online Travel Agencies (OTAs) and Global Distribution Systems (GDS) platforms but also sold the rooms at the best price and managed their inventories seamlessly.
The contribution to GDP of the tourism industry on the whole is currently 1.6% (Statista). Other figures from Statista are as follows: Australia’s hotel segment specifically is forecasted to see revenues of US $6.75 The result was increased occupancy, which continued throughout the year and along with an increase in average daily rates.
Instituto Tecnológico Hotelero (ITH) The Instituto Tecnológico Hotelero (ITH) is a Spanish innovation center dedicated to advancing technology and management within the hotel and tourism industry. COTELCO’s members include a wide range of hotels and tourism-related companies across Colombia. Who are its members? Who are its members?
From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers. Travel and TourismTourism is different from hospitality as travel functions as a catalyst for people to spend more money on hospitality services.
Si vous êtes constamment rempli en semaine, mais que vous avez du mal à attirer des clients le week-end, vos objectifs devront se concentrer sur la manière d’équilibrer votre taux d’occupation. Son hôtel affichait complet en semaine mais voyait son taux d’occupation chuter le reste du temps. Sa stratégie ?
Travel statistics refer to data and information related to various aspects of the travel industry, such as travel trends, traveller behaviour, tourism spending, accommodation metrics, and more. Family travel makes up 30% of global outbound tourism trips. The US tourism sector is worth almost $8 billion.
Increased occupancy Strategically designed packages can help fill rooms during off-peak seasons or weekdays. By bundling services and offering them at a discounted rate, you’re providing an incentive for guests to book during times when the hotel might otherwise have low occupancy. Cutting edge channel manager.
They recognise that maximising visibility by listing their cabins on numerous OTAs is crucial to driving bookings. Even with an offering that naturally draws guests from around the world, maintaining consistent occupancy and brand awareness still requires a strong presence across various channels.
This group has become a significant force in the global tourism industry due to China’s large population, growing middle class, and increasing disposable income. China is home to one of the most massive outbound tourism sectors globally. Table of contents Why should you capture the attention of Chinese travellers?
Travel wholesalers are B2B companies that purchase hotel room inventory in bulk at a discounted rate and sell it to OTAs, travel agents, tour operators, airlines, and other travel or accommodation sellers. What are travel wholesalers? Who are the largest hotel wholesalers?
Depending on the region, the evaluation is carried out by independent assessors or national tourism organizations. Hotels are typically rated by tourism board authorities or independent organizations that specialize in hospitality standards. Who Rates Hotels in the Star Rating System? How to Improve a Hotel’s Star Ratings?
Depending on the region, the evaluation is carried out by independent assessors or national tourism organizations. Hotels are typically rated by tourism board authorities or independent organizations that specialize in hospitality standards. Who Rates Hotels in the Star Rating System? How to Improve a Hotel’s Star Ratings?
Julie, qui travaille avec beaucoup d’hôtels, nous explique que dès le début du premier confinement, en mars 2020, Booking et d’autres OTA tels qu’Expedia et Agoda, etc. ont décidé, sans se concerter avec les hôteliers, de modifier les conditions générales de vente. La confirmation par mail est particulièrement importante.
You know, I’ve worked in agency environments in PR and integrated marketing for hospitality and tourism companies. We are also working to really focus on demand generation and capturing demand and occupancy as it sort of stabilizes and resets to a degree. But then some hotels summer may be they’re low occupancy season.
Advertising on online travel agents Creating a listing and a profile on OTAs such as Booking.com or Airbnb will bring a lot of online exposure for your B&B. OTAs do take a percentage of bookings, but by playing the channels tactically you can inexpensively increase bookings.
By tracking demand trends, booking patterns, and competitor pricing, hotels can adjust their rates dynamically to maximize occupancy and revenue. Driving Direct Bookings and Reducing Dependence on OTAs A strategic loyalty program significantly influences a property’s reservation process, motivating guests to book directly.
And I had the fortune of joining an early stage OTA. There was three OTAs that launched ironically in 1997. And despite the fact that, as we said a few moments ago, we’ve been operating in this really growing top line, RevPAR, ADRs, occupancy coming along with it, environment, profit margins have been challenged.
While not without controversy, Qatar’s hosting of the 2022 FIFA World Cup is a significant milestone on its journey to becoming a premier league tourism destination. Berthold Trenkel, COO of Qatar Tourism, says: “2022 has been an extraordinary year in Qatar with so many major new hotel and tourism openings.
Summer 2022 has seen tourism soar once more, as wanderlust returns to holidaymakers and travellers eager to make up for lost time during the pandemic-induced periods of lockdown and travel restrictions. Additionally, in the off-season, hotels can drive occupancy rates by delivering an outstanding experience to the local market.
Z is for zero carbon Probably the biggest issue facing the real estate sector – and by extension travel and tourism – is reaching net zero carbon, both in construction and operationally. Governments have set targets, and consumer behaviour is changing, albeit slowly and hampered by the cost of living crisis. ” P S.
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