Hotelogix

NOVEMBER 7, 2024

The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%.

Hotel Sales 52

Hotel Sales Revenue Sales OTA 52

Cloudbeds

APRIL 8, 2024

Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Upsells and add-ons. If you rely too heavily on OTAs, you risk giving away your profit in commissions. Deals and promotions.

OTA 98

OTA Upsell Average Length of Stay Revenue 98

Hotel Speak

JULY 24, 2024

Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades.

OTA 75

OTA Hotels Revenue Market 75

STAAH

APRIL 23, 2024

From online travel agencies (OTAs) to direct booking engine , hotels must effectively manage distribution channels to maximize revenue and minimize distribution costs. This agile approach ensures that hotels can optimize revenue by maximizing occupancy levels and avoiding revenue losses due to underutilized inventory.

Revenue Management 89

Revenue Management Revenue Ancillary Revenue Management 89

SiteMinder

JUNE 12, 2024

Learn more Yield management vs revenue management The goal of yield management is not merely to increase room rates or occupancy; rather, it’s to maximise your hotel’s revenue by forecasting your room supply and demand across a variety of key factors. This strategy aims to ensure maximum occupancy.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Cloudbeds

DECEMBER 2, 2024

Understanding future demand trends, their causes, and the guest segments driving them can help hotel revenue managers adjust room rates to boost occupancy and sales. The bold line represents the average occupancy rate for the competitive set. Each point on the chart shows a specific day’s occupancy for the hotel.

Forecasting 75

Forecasting Revenue Management Occupancy Revenue 75

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Metasearch advertising can be an effective way to reach these travelers, compete with OTAs, and generate direct bookings.

OTA 98

OTA Digital Marketing Market Marketing 98

SiteMinder

SEPTEMBER 6, 2023

While they can be a wild card in the hotel management game, they offer a unique opportunity to maximise occupancy and revenue. Last-minute hotel room bookings have a range of benefits including: Maximised occupancy : Filling rooms at the eleventh hour ensures that you’re making the most of your available inventory.

Overbooking 98

Overbooking Occupancy Revenue Hotels 98

Hotelogix

AUGUST 6, 2024

Train your staff to identify and capitalize on upselling opportunities. Sell via multiple OTAs and focus on selling via your hotel's website and social media pages for incremental direct bookings. Targeted marketing campaigns: Run campaigns during off-peak periods to boost occupancy.

Revenue 52

Revenue Management Upsell Target Marketing 52

Little Hotelier

OCTOBER 17, 2023

Of course, you must maintain rate parity (the same rate on your website as on the OTA) but try making booking direct a more attractive method by offering guests value-added services. You can use a tactic known as the Billboard Effect to link your website to your OTA profiles, convincing guests to check you out.

Revenue 100

Revenue Hotels OTA Ancillary Revenue 100

SiteMinder

OCTOBER 10, 2023

Discount pricing is a revenue management strategy where prices are lowered temporarily or for certain conditions to attract guests and boost occupancy rates. Monitoring market demand and adjusting discount pricing accordingly can help maximise occupancy and revenue. OTAs OTAs are a double-edged sword.

Occupancy 59

Occupancy Events OTA Revenue 59

Little Hotelier

OCTOBER 30, 2024

For example, if your PMS is integrated with a channel manager , the interface will ensure that when a room is booked through an OTA, your PMS updates automatically. Your PMS should simplify day-to-day tasks by connecting all your systems—whether it’s handling guest check-ins, updating pricing in real-time, or syncing with OTAs.

OTA 59

OTA Motels Upsell Overbooking 59

SiteMinder

OCTOBER 15, 2023

They can also be known as distribution channels and are crucial for ensuring your hotel maintains a healthy occupancy rate and revenue stream. Travellers are now predominantly booking their accommodation online, making it more crucial for hotels to focus on capturing bookings via their own website, OTAs, metasearch, and other online channels.

Global Distribution System 59

Global Distribution System OTA Revenue Hotels 59

Fuel Travel

JULY 11, 2024

This decreases your overall number of third-party bookings and your reliance on OTAs to drive occupancy. Decrease the high commission bookings from OTAs and increase direct bookings, which come at a lower cost to you. This allows you to optimize rates and sell relevant deals to boost revenue and occupancy.

Upsell 52

Upsell Overbooking Hotels OTA 52

Little Hotelier

OCTOBER 30, 2024

Promote and upsell activities easily with Little Hotelier Little Hotelier’s direct booking engine lets you sidestep OTA commission fees while increasing the value of every reservation. By upselling guests with paid activities as part of your custom booking process. Learn more Why are guest activities important in hotels?

Upsell 59

Upsell Events Revenue Hotels 59

Inn Quest

MAY 11, 2023

By drawing in more visitors, raising occupancy rates and enhancing profitability, a thoughtful pricing strategy can help hotels maximize their revenue. Even if occupancy rates do not rise, this can help hotels raise their profit margins. A Rise in Profitability: Effective pricing strategies can also boost a hotel’s profitability.

Revenue 88

Revenue Occupancy Hotels Market 88

Travelboom Marketing

MAY 24, 2024

When you see seasonal peaks and annual events affecting occupancy rates and reservation types, then you can adjust room pricing, add-on services, and staffing to achieve the most efficient, profitable combination. Value-Added Services and Upselling Armed with data about your customer base, targeting guests with upsell opportunities is easy.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52

Cloudbeds

AUGUST 12, 2024

Independent hotels, despite having fewer guest rooms and less complex operations, are recognizing that these systems improve pricing strategies, occupancy rates, and Revenue Per Available Room (RevPAR). Conversational commerce More messaging options translate to more interactions with guests and more opportunities to upsell.

Hotels 98

Hotels Operations Revenue Management Revenue 98

SiteMinder

SEPTEMBER 6, 2023

In the case of those hotels using multiple OTAs, the right booking engine should also synchronise these details across every other channel in use. Moreover, instant confirmation emails can serve as a platform for upselling additional services, further boosting revenue.

Hotels 98

Hotels Revenue Occupancy Services 98

Cloudbeds

FEBRUARY 28, 2024

These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the global distribution system (GDS), wholesalers, and metasearch sites. When travelers book on your website, you can upsell them to premium rooms and cross-sell onsite services and add-ons like breakfast, dining, spa, and recreation.

Revenue Management 98

Revenue Management Hotels Revenue Operations 98

SiteMinder

JULY 25, 2022

Here’s a list of 8 simple tactics you can try at your hotel to increase ADR: Focus on increasing the spend from high-value guests – Your OTA channel partners will have data on which guests deliver higher ADR on average, such as business travellers or couples travelling for leisure. You can then strategise how you target these segments.

Average Daily Rate 52

Average Daily Rate Upsell Occupancy Revenue 52

Hotelier Magazine

MAY 4, 2023

Meanwhile, midweek occupancies aren’t looking as good as companies are loathed to give up the huge cost savings from the video-conferencing boom by returning to the days of overly generous corporate travel budgets. Or maybe your automated pre-arrival email-based upselling isn’t working, but SMS offers sent out three days prior are converting.

Revenue 59

Revenue Upsell Occupancy Business 59

Cloudbeds

JULY 15, 2023

These sites may vary to include online travel agencies (OTAs) such as Booking.com , Expedia, Tripadvisor, or Agoda; travel metasearch engines such as Google, Kayak, and Trivago; GDSs such as Amadeus and Sabre; bed banks such as Hotelbeds, or online marketplaces such as Airbnb, Vrbo (former HomeAway), etc. The same happens with a cancellation.

Management 76

Management OTA Cancellation Overbooking 76

Xotels

JULY 26, 2024

Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. LEARN MORE CONTACT US LEARN MORE CONTACT US Real-World Example A hotel in a popular tourist destination noticed that their occupancy dropped significantly during the shoulder season.

Yield Management 59

Yield Management Upsell Hotels Ancillary Revenue 59

Clock Software Hospitality

NOVEMBER 3, 2020

Here are some of the ways in which hotel PMS solutions can aid a hotel in improving daily operations: Increase RevPAR via Direct Bookings Online travel agencies (OTAs) allow hoteliers unlimited access to a large pool of potential guests, charging a commission for every booking made through them.

Hospitality 52

Hospitality OTA Revenue Management Hotels 52

Xotels

JULY 26, 2024

Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. LEARN MORE CONTACT US LEARN MORE CONTACT US Real-World Example A hotel in a popular tourist destination noticed that their occupancy dropped significantly during the shoulder season.

Yield Management 52

Yield Management Upsell Revenue Hotels 52

SiteMinder

JANUARY 14, 2025

The corporate travel market can be a particularly valuable one to tap into, as it can be less price sensitive and can significantly boost mid-week and low season occupancy rates. Efficient upselling opportunities The GDS grants your hotel the opportunity to upsell.

Global Distribution System 52

Global Distribution System Upsell Hotels Travel 52

Hotelogix

MAY 16, 2024

Ensure real-time OTA distribution with a Channel Manager OTAs are a significant source of bookings, and you must work with multiple OTAs to drive more indirect bookings. A channel manager automates and synchronizes your hotel's rates and inventory across all OTAs in real time.

Operations 52

Operations OTA Hotels Revenue 52

Cloudbeds

FEBRUARY 15, 2023

For example, GAC is typically higher in low seasons when room rates and occupancy are lower, and lodging properties spend more on marketing campaigns. For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings?

OTA 52

OTA Cost Per Click Revenue Market 52

StayNTouch

NOVEMBER 16, 2022

This can include a hotel’s website, its social media platforms, phone or email reservations, metasearch engines, or OTAs. The Billboard Effect shouldn’t be underestimated, as a study by Cornell estimates that being listed on an OTA corresponds with a 7.5-26% 26% increase in hotel reservations. 26% increase in hotel reservations.

OTA 52

OTA Hotels Revenue Overbooking 52

Cloudbeds

DECEMBER 17, 2024

Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. For example, if a guest booked through an OTA, send a post-stay offer encouraging them to book direct next time, with added perks, like a free or discounted meal at your restaurant.

Market 40

Market Marketing Upsell Revenue 40

Q4Launch

FEBRUARY 3, 2022

Research Booking Pre-Arrival Arrival Occupancy Checkout / Departure Post-stay Research For us, this is called the “Dreaming” phase of the travel life cycle. This is also prime time for upselling potential guests from their original reservation. Bolded ones are the most typical.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

Travelboom Marketing

SEPTEMBER 1, 2023

It’s clear that OTAs, as well as major hotel brands are putting significant resources behind creating the best hotel rewards program possible. Alternatively, less expensive room rates can be redeemed through more aggressive upselling. A hotel loyalty program would amplify these opportunities to upsell.

Hotels 52

Hotels Ancillary Revenue Upsell Travel 52

SiteMinder

AUGUST 30, 2023

Here’s why they’re beneficial: Revenue diversification Hotel packages allow you to diversify your revenue streams by upselling various services and amenities. Increased occupancy Strategically designed packages can help fill rooms during off-peak seasons or weekdays. Cutting edge channel manager. Earn more direct bookings.

Hotels 98

Hotels Services Revenue Business 98

Little Hotelier

NOVEMBER 6, 2023

Upselling and cross-selling Grab upselling and cross-selling opportunities with both hands. The best channel managers allow you to seamlessly connect with all of your OTAs and channels, and give you clarity and control over all pricing.

Revenue 59

Revenue Average Length of Stay Average Daily Rate Hotels 59

Hotel Business

NOVEMBER 15, 2022

Hotels can deliver better service with a fully mobile platform, robust automation, mobile guest check-in and automated upsells that drive ROI. With turnkey access to OTAs and travel agents, hotels can diversify their revenue, capture high-value bookings, increase occupancy and eliminate double bookings. Stayntouch 2.0

Scale 52

Scale ROI Upsell Management 52