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What is YieldManagement? Yieldmanagement is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.
Anyone who has worked in the hospitality industry for a few years would enthusiastically attest to the importance of yieldmanagement in hotels, particularly in hotel revenue management. Furthermore, we will provide examples of successful yieldmanagement strategies and offer tips on how to implement them in your hotel.
In the competitive world of hospitality, one of the most critical challenges of hotel professionals is balancing room rates with occupancy levels. Dynamic pricing, or yieldmanagement, involves adjusting room rates in real-time based on supply and demand, with the ultimate goal being to increase the Revenue Per Available Room ( RevPAR ).
Silavadee Pool Spa Resort emphasises that “since implementing SiteMinder, we have experienced a significant increase in online bookings, up to 60%, through effective yieldmanagement strategies based on market trends. This has minimised revenue loss from vacant rooms while maximising our occupancy rates.”
What Are Revenue Management Tools? Revenue management tools are software and systems that help hotels optimize pricing, control cost , maximize occupancy, and increase profitability. Property Management System (PMS) A PMS is not only a booking systemit’s the backbone of your operation.
We were able to increase RevPAR by more than 30% by executing yieldmanagement on the platform swiftly and accurately.” Forecast demand using historical data and set automated rules to adjust availability based on occupancy rates and booking patterns.
With a channel manager integrated with your reservation system, you can simultaneously update pricing and availability on all booking channels. This will help you increase occupancy, maintain rate parity, and prevent pricing errors, overbookings, and lost sales. Automate your credit card payment processing.
Inventory Management & Overbooking When looking to maximise profits, having room availability data at your fingertips can give a hotel a competitive advantage, and optimise prices according the hotel inventory you have left on the books.
They handle bookings and often increase your occupancy rates by giving your hotel more exposure. However, OTAs charge a commission, so it’s important to manage these costs carefully. Cons: Unpredictable Revenue: Walk-ins are hard to forecast, leading to fluctuating occupancy rates.
And even then, manually-managed distribution is risky: any delays in updating rates and availability on a channel’s extranet could mean selling a room that isn’t available or selling at a lower rate, which can lead to overbooking and sub-optimal yieldmanagement.
Inventory Management & Overbooking When looking to maximise profits, having room availability data at your fingertips can give a hotel a competitive advantage, and optimise prices according the hotel inventory you have left on the books.
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