Refine

OCTOBER 9, 2023

From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? Hospitality is awash with data. What to Do with the Hotel Data?

Target Marketing 85

Target Marketing Occupancy Hotels Market 85

Hotelogix

AUGUST 6, 2024

Moving from merely managing hotel revenue to maximizing profit is a critical transformation that ensures your property's long-term success. This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

Hotel Speak

JULY 19, 2024

Whether you accept transient or group business to your hotel is more than just a revenue management question. For this scenario, we’re thinking about just a room without considering F&B or any other revenue streams. especially if your comp set is trending ahead on occupancy on the books. How much are you willing to risk?

Revenue 62

Revenue Management Revenue Management Average Daily Rate 62

Little Hotelier

FEBRUARY 25, 2024

What is revenue management consulting? Revenue management consulting is specialised expertise that a business can bring in to gain guidance on managing and optimising revenue. An investment in hotel revenue management services is therefore one that can quickly deliver an attributable return.

Revenue Management 52

Revenue Management Revenue Services Management 52

eZee Absolute

MAY 13, 2024

Well, the answer lies in how well you’re using your Hotel Revenue Management System (RMS) reports. But with so many reports available, how do you find the ones essential for maximizing your hotel’s revenue? By utilising these RMS reports, revenue managers can make informed decisions to adjust pricing strategies accordingly.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

SiteMinder

JUNE 12, 2024

Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Hotelogix

JULY 11, 2024

As an independent hotel owner, you understand the challenges of driving revenue in a competitive market. In this blog, we will delve into different aspects of hotel revenue management and explore top tips and tricks to help you optimize your hotel’s revenue potential. 

Revenue Management 52

Revenue Management Revenue Management Hotels 52

STAAH

OCTOBER 15, 2024

Additionally, it provides valuable insights into booking patterns and performance across various channels, helping hotels make better decisions to optimize revenue. Hotels using this integration have reported reduced overbookings and better room occupancy rates.

Operations 93

Operations OTA Overbooking Revenue 93

SiteMinder

NOVEMBER 22, 2023

Pricing & marketing Developing a strategic pricing model is key to attracting the right audience while maximising revenue. Tip : Leverage social media for targeted marketing. This enables you to optimise your rates at all times for more bookings and consistently high revenue.

Events 59

Events Revenue Hotels Management 59

SiteMinder

MAY 21, 2023

Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. This has minimised revenue loss from vacant rooms while maximising our occupancy rates.” Previously, the resort handled all tasks manually, which was time-consuming.

Resorts 98

Resorts Overbooking Yield Management OTA 98

SiteMinder

SEPTEMBER 6, 2023

The more you can funnel guests through your own website, the more you retain full control over the revenue and the guest experience. Any hiccups or delays can lead to booking abandonment, leaving potential revenue on the table. This data-driven approach can give you a competitive edge in an increasingly crowded market.

Hotels 98

Hotels Revenue Occupancy Services 98

Inn Quest

SEPTEMBER 5, 2023

Hotel inventory management is the process of efficiently overseeing and optimizing a hotel’s available resources including rooms, services and facilities, to maximize revenue and guest satisfaction. Food and Beverage: Restaurants, bars and room service are vital revenue streams.

Management 87

Management Overbooking Revenue Hotels 87

Hotelogix

SEPTEMBER 19, 2024

Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. As the hospitality landscape evolves, knowing how to navigate these channels can significantly impact your occupancy rates and overall profitability.

Travel 52

Travel OTA Target Marketing Occupancy 52

SiteMinder

AUGUST 29, 2023

Understanding and controlling hotel operating costs While revenue generation often takes the spotlight, equally crucial is the understanding and control of hotel operating costs. Typical hotel operating expenses list Managing a hotel’s finances requires a keen understanding of both its revenue streams and its operating expenses.

Revenue 52

Revenue Hotels OTA Operations 52

SiteMinder

AUGUST 1, 2024

SiteMinder’s platform empowers you to execute your hotel business plan seamlessly and drive revenue growth. Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision.

Business 52

Business Revenue Hotels Occupancy 52

Cloudbeds

APRIL 15, 2024

Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability. It’s happening in every department, from the front office to accounting, marketing, revenue management, and food and beverage.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

SiteMinder

APRIL 11, 2024

Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings , considering how popular the platform is among travellers. Analytical tools : Use Airbnb’s built-in analytics tools and consider third-party analytics software for deeper insights into your listing performance and market trends. “We

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

SiteMinder

AUGUST 1, 2024

Hoteliers use rate shopping to benchmark against other properties, optimise pricing decisions, and find opportunities to maximise revenue and profitability. This blog will give you a full overview of hotel rate shopping and rate shopper tools, which you can use to boost revenue success at your business.

Shopping 52

Shopping Revenue Average Daily Rate Revenue Management 52

Cloudbeds

MAY 8, 2024

After reading this article, you will learn how an effective analysis of your property’s booking performance will help you better understand your property’s demand patterns and how to leverage them to maximize revenue and occupancy. Occupancy rate indicates the percentage of utilization of hotel rooms.

Cancellation 52

Cancellation Revenue Occupancy Revenue Management 52

Cloudbeds

MARCH 15, 2023

Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. Different types of bookings will bring you varying amounts of revenue and profit. Still, it’s important to note that all bookings are innately good.

OTA 98

OTA Revenue Travel Hotels 98

SiteMinder

OCTOBER 10, 2022

Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. For example, STR data reveals that the average occupancy rate across US hotels in August 2022 was 66.5%, and the average daily rate was US$151.49. STAR summary.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

Hotelogix

NOVEMBER 28, 2024

Whether it's business travelers seeking efficiency, luxury seekers craving unique experiences, or budget-conscious families planning their vacations, each group has distinct needs and preferences that present unique revenue opportunities.

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

SiteMinder

OCTOBER 10, 2023

Master cost-based pricing and boost revenue Take the guesswork out of pricing. SiteMinder's tools are designed to provide a clear path to optimal pricing strategies that cover costs and maximise revenue. Adjusting prices accordingly can ensure maximised revenue during high-demand periods while maintaining occupancy during slower times.

Target Marketing 59

Target Marketing Revenue Yield Management Marketing 59

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

STAAH

OCTOBER 15, 2024

Additionally, it provides valuable insights into booking patterns and performance across various channels, helping hotels make better decisions to optimize revenue. Hotels using this integration have reported reduced overbookings and better room occupancy rates.

OTA 52

OTA Overbooking Revenue Management Revenue 52

Hotelogix

OCTOBER 4, 2024

This tool not only simplifies operations but also helps maximize revenue and improve the guest experience. Why Choosing the Right Channel Manager Matters Choosing the right OTA channel manager is important because it can impact your hotel’s efficiency, revenue, and guest satisfaction.

OTA 52

OTA Management Overbooking Revenue 52

Cloudbeds

MARCH 3, 2023

A POS system lets you quickly process and record transactions across your property to improve the guest experience, streamline operations , and conduct better revenue management. Manual entries also prevent hospitality businesses from capturing data around guest spending patterns, which is critical for guest acquisition and marketing.

Sales 98

Sales Hotels Revenue Services 98

Xotels

AUGUST 15, 2022

Get a clear overview of what drove revenues each day. Perform displacement calculations on all segments, channels, and accounts to uncover hidden revenue potential. In this particular case, the hotel’s management was under the impression the hotel was performing on target as the correct average rate per person was achieved.

Market 59

Market Marketing Hotels ROI 59

Cloudbeds

MARCH 23, 2023

Why eCommerce is important for lodging operators According to Statista , 69% of total revenue from the global travel and tourism market is booked online, representing approximately $475 billion in revenue in 2022 and forecasted to surpass $521 billion in 2023. Experiment with metasearch marketing.

OTA 98

OTA Digital Marketing Marketing Market 98

Hotelogix

OCTOBER 11, 2024

  Hopper is valuable for small to mid-sized hotels looking to increase visibility and occupancy without overspending on marketing. Hoteliers using Hopper can leverage data to attract customers and optimize pricing, resulting in better revenue management. How does Hopper work for hotels ? 

Occupancy 52

Occupancy Hotels Travel Management 52

Little Hotelier

NOVEMBER 20, 2023

It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. Hotel CRM software can be an effective tool for improving your hotel’s reputation, revenue, and efficiency. This will lead to more repeat visits and brand advocacy.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Little Hotelier

JULY 16, 2024

This means managing supply and demand to hit your desired occupancy rate while also maximising the revenue returns for your business. It’s important to manage your hotel’s inventory strategically because it gives you the opportunity to maximise the amount of bookings and revenue you can win.

Management 52

Management Hotels Revenue OTA 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. It drives bookings, increases brand awareness and boosts revenue. Improve occupancy rates during the low season? Or enhance brand visibility in your target market?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Cloudbeds

MARCH 20, 2023

Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. Boost revenue and profitability. Track performance.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Catala Consulting

DECEMBER 28, 2023

In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. Understanding patterns and guest preferences allows for better resource allocation, targeted marketing, and overall improved guest services.

Management 52

Management Revenue Management Revenue Hotels 52

SiteMinder

JANUARY 8, 2024

Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform. Revenue management: Depending on the size of the hotel, the task of managing revenue might be given to the general manager or to a dedicated financial officer.

Operations 59

Operations Management OTA Hotels 59

Hotelogix

AUGUST 27, 2024

Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  Increase Bookings and Revenue: Being on more than one platform let’s hotels adjust prices and fill more rooms.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52