SiteMinder

JANUARY 8, 2024

From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers. Travel and Tourism Tourism is different from hospitality as travel functions as a catalyst for people to spend more money on hospitality services.

Operations 52

Operations Management OTA Hotels 52

Cloudbeds

MARCH 23, 2023

Why eCommerce is important for lodging operators According to Statista , 69% of total revenue from the global travel and tourism market is booked online, representing approximately $475 billion in revenue in 2022 and forecasted to surpass $521 billion in 2023. Choose the platforms that best meet your marketing objectives and budget.

OTA 98

OTA Digital Marketing Market Marketing 98

Little Hotelier

AUGUST 29, 2023

By asking your followers to create social posts and blog entries for your brand, you will establish loyalty with your target market segment. Telling your story should be part of your B&B marketing strategy, as it allows you to capture the attention of your target market and encourages them to book directly with you.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. These types of promotions are great for when you need to fill occupancy fast and should not be used all the time.

OTA 98

OTA Revenue Travel Sales 98

Little Hotelier

JULY 18, 2024

7.25%) and some form of bed tax, occupancy tax, lodging tax or hotel sales tax (0%–20%). Italy VAT: The standard VAT rate in Italy is 22%, but the tourism sector enjoys a reduced VAT rate of 10% (excluding luxury hotels and certain travel services). If in doubt, choose transparency.

Sales 52

Sales Hotels Services Management 52

MediaBoom

AUGUST 23, 2024

It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Partner with travel influencers whose audience aligns with your target market.

Resorts 84

Resorts Market Marketing Marketing Strategy 84

Hotelier Magazine

MARCH 11, 2024

Marsha Walden: Our latest Tourism Outlook report shows total tourism revenue is set to exceed 2019 levels, generating a projected $109.5 Marsha Walden: Our latest Tourism Outlook report shows total tourism revenue is set to exceed 2019 levels, generating a projected $109.5 billion by the end of 2023.

Tourism 52

Tourism Business Market Marketing 52

Travel Media Group

JULY 19, 2023

You know, I’ve worked in agency environments in PR and integrated marketing for hospitality and tourism companies. I’ve worked at Lakeside Resorts, I worked for Marriott where I spent most of my career is in field marketing at Marriott International for about 14 years. That was a huge initiative for us back in April.

Hospitality 97

Hospitality Market Marketing Business 97

MediaBoom

MARCH 14, 2024

By tracking demand trends, booking patterns, and competitor pricing, hotels can adjust their rates dynamically to maximize occupancy and revenue. The system’s real-time availability updates ensure efficient room management and occupancy optimization. How does digital marketing work in the hospitality and tourism industry?

Digital Marketing 66

Digital Marketing Services Market Marketing 66