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The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Domestic tourism is still going strong.
With travel and tourism in Asia Pacific (APAC) projected to grow at a compound annual growth rate (CAGR) of 4.10% from 2025 to 2029 – reaching an estimated market volume of US$358.70 Hoteliers can unlock this potential by diversifying their revenue streams and leveraging guest data to create targeted upsell opportunities.
What are tourism trends? Tourism trends reflect evolving patterns and preferences in travel, influenced by factors such as technological advancements, socio-economic shifts, and changing consumer behaviours. Table of contents Why keep up with new trends in tourism?
Booking promotions serve multiple strategic purposes: Increasing occupancy rates: Promotions can help fill rooms during low-demand periods and help a hotel “piggyback” on subjects that are already front of mind for their audience. Here are just five examples of hotel promotions you can run to increase occupancy and revenue when needed.
Understanding future demand trends, their causes, and the guest segments driving them can help hotel revenue managers adjust room rates to boost occupancy and sales. A paper published in Tourism Management highlighted just how much valuable insight lies within hotel data. The study analyzed booking data of U.S.
Train your staff to identify and capitalize on upselling opportunities. Building solid partnerships: Collaborate with local businesses and tourism boards for mutual referrals. Targeted marketing campaigns: Run campaigns during off-peak periods to boost occupancy. Read Also: What is Dynamic Pricing in Hotels?
Why eCommerce is important for lodging operators According to Statista , 69% of total revenue from the global travel and tourism market is booked online, representing approximately $475 billion in revenue in 2022 and forecasted to surpass $521 billion in 2023. Keep online listings current and consistent.
A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. These types of promotions are great for when you need to fill occupancy fast and should not be used all the time.
Turn Local Culture Into a Magnet for Guests Your location is your biggest selling point, and it's a fantastic opportunity to integrate hotel upsell deals naturally into your offerings. Wellness tourism : The Global Wellness Institute notes that wellness tourism grows by 6.5%
It also had speakers from Booking.com, TrustYou, the Board of Tourism Authority of Thailand, and the Tourism Council of Phuket. It ultimately increases their profitability by maximising revenue and occupancy. Hotels will adopt these technologies to understand and anticipate guest behaviour, spending pattern, preferences, etc.,
Here’s why they’re beneficial: Revenue diversification Hotel packages allow you to diversify your revenue streams by upselling various services and amenities. Increased occupancy Strategically designed packages can help fill rooms during off-peak seasons or weekdays.
Almost all hoteliers acknowledge the transformative potential of AI for their businesses, which could enable them to identify and offer upsell opportunities to guests (49%), offer more personalized experiences (46%), and use data to enhance organizational efficiency (44%). Artificial Intelligence (AI).
They can also be known as distribution channels and are crucial for ensuring your hotel maintains a healthy occupancy rate and revenue stream. Other popular channels with travellers include: TripAdvisor – Aggregates reviews for hotels, restaurants and tourism activities. VRBO – Short for Vacation Rentals by Owners, similar to Airbnb.
Another common strategy utilised in hotel revenue management consulting is to identify other potential revenue streams, from value-adding services, to new target markets, to opportunities to upsell and cross-sell. Strategies include offering add-ons and extras during the booking process, or upselling a guest to a more premium room.
Destination management companies (DMCs) and travel agencies serve different purposes in the travel and tourism industry. Their expertise in organising MICE events and other group activities can significantly increase occupancy rates, especially during off-peak seasons.
From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers. Travel and TourismTourism is different from hospitality as travel functions as a catalyst for people to spend more money on hospitality services.
From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers. Travel and TourismTourism is different from hospitality as travel functions as a catalyst for people to spend more money on hospitality services.
7.25%) and some form of bed tax, occupancy tax, lodging tax or hotel sales tax (0%–20%). Italy VAT: The standard VAT rate in Italy is 22%, but the tourism sector enjoys a reduced VAT rate of 10% (excluding luxury hotels and certain travel services).
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