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This scalability is especially valuable for hotels – as more information is collected about guest behavior, booking trends , and occupancy patterns the more precise rate adjustments, inventory management, and marketing strategies will be in the future. Why it’s important for hotels? Why it’s important for hotels?
The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Some of the findings: Direct bookings are on the rise.
It gives you data from only one income source and is based on an occupancy rate that’s also an incomplete representation. It’s a more holistic approach that captures more touchpoints like upselling – pre-stay and at your property – and F&B. But just like ADR, RevPAR also has its limitations.
To grow or maintain occupancy rates hoteliers must be willing to innovate, experiment and adapt. While there’s no simple, universally effective solution for increasing hotel occupancy, these strategies prove effective in the right circumstances.
An effective strategy that can help is to upsell additional services or products relevant to customers. Therefore, upselling in hotels is not only influential but cost-efficient as well. What is Upselling? Upselling is a sales strategy that offers consumers additional services or add-ons to increase revenue.
Daily deals, upselling, promos and a number of other in-built capabilities allow Chokhi Dhani revenue managers to drive demand based dynamic pricing decisions. Their occupancy rate has increased by 20% with a supporting 25% lift in revenue. The booking engine was customised to fit Chokhi Dhani’s brand needs.
This will maximize their opportunities to upsell to today’s experience-led, deal-hungry travelers, thereby further increasing their revenue.” The post SiteMinder: Solar eclipse boosts occupancy across U.S. appeared first on hotelbusiness.com.
The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. A loyalty program can encourage guests to keep coming back, which boosts your occupancy rate. In the competitive world of hospitality, having a strong sales strategy is key to ensuring your hotel's success.
By allowing hotels to better understand and react to price elasticity in the market, the model is projected to increase RevPAR by up to 15% and boost occupancy rates by up to 10%, while maintaining efficient workflows with existing hotel staff. This level of decision intelligence simply hasn’t been available until now.”
It gives you data from only one income source and is based on an occupancy rate that’s also an incomplete representation. It’s a more holistic approach that captures more touchpoints like upselling – pre-stay and at your property – and F&B. But just like ADR, RevPAR also has its limitations.
It acts as a virtual concierge, answering common questions, sharing booking links, promoting special offers, and even upselling services without staff intervention. It can also share booking links, promote special offers, and upsell services all within the same conversation. How does Visito support guest messaging across platforms?
The report highlights that hoteliers view increasing occupancy and improving operational efficiencies as key priorities, with 85% of hoteliers anticipating that personalization could help deliver over 5% in incremental revenue. decision-makers planning to invest in technology within the year.
Hotel managers and revenue managers use data analysis and revenue management tools to determine the optimal price for each room based on various factors such as occupancy rates, booking trends, and competitor rates. On the contrary in low season, in order to ensure revenue, you can charge lower prices in order to increase occupancy.
Revenue management tools are software and systems that help hotels optimize pricing, control cost , maximize occupancy, and increase profitability. It monitors guest reservations, room occupancy, and overall performance metrics. Automated Upselling & Ancillary Revenue Tools Have no clue on how to make extra revenue for your hotel?
Several key themes emerged from the research, including a primary focus of investment on ‘improving operational efficiencies during times of high occupancy’ (43%). Nearly half of all those surveyed (49%) said they hope AI will be able to help them to identify and offer upsell opportunities to travelers at all stages of the booking process.
The data is another proof point that occupancy levels have more than stabilized, making for a meaningful rise in RevPAR for our customers,” said Matt Welle, Mews CEO. Average occupancy in 2023 was 49.1%, a 3% increase YOY and 19% higher than 2019 levels. Online check-ins and upgrades continue to increase.
For example, during peak travel periods, an efficient reservations manager using a modern property management system (PMS) can swiftly allocate room blocks for group bookings or special events, maximising occupancy without overbooking. Efficiently managing OTAs and direct bookings is key to maintaining high occupancy rates.
The hotel overbooking strategy is a revenue management technique that hotels use to maximise occupancy and revenue. 3) Pre-arrival upselling can beef up your overbooking strategy and make it more profitable. Let’s look at a few tips to make sure you get the most out of this approach. What is a hotel overbooking strategy?
Here are some of the key benefits: Increased profitability: By setting the right room rates and managing inventory effectively, hotels can maximize their revenue without necessarily sacrificing occupancy rates. Better resource allocation: Revenue management helps hotels predict staffing needs based on anticipated occupancy levels.
Several key themes emerged from the research, including a primary focus of investment on “improving operational efficiencies during times of high occupancy (43%).” Nearly half of all those surveyed (49%) said they hope AI will be able to help them to identify and offer upsell opportunities to travelers at all stages of the booking process.
Hotels can increase revenue per guest by adjusting prices according to demand, seasonality, and consumer preferences , achieved through upselling and cross-selling additional services and products. From spa services to dining experiences and beyond, hoteliers are leveraging dynamic pricing strategies to optimize ancillary revenue streams.
These frontline employees are instrumental in shaping the guest experience, impacting occupancy rates, and ultimately driving revenue. Upselling and Cross-Selling Opportunities Effective Upselling Techniques Reception staff are in a prime position to upsell additional services and room upgrades.
Booking promotions serve multiple strategic purposes: Increasing occupancy rates: Promotions can help fill rooms during low-demand periods and help a hotel “piggyback” on subjects that are already front of mind for their audience. Here are just five examples of hotel promotions you can run to increase occupancy and revenue when needed.
Based on data from Mews partners worldwide, the Mews Data Snap unpacks hospitality’s performance across five key areas: occupancy, ADR and RevPAR; online check-ins and upsells; and additional bookable spaces. June was the best-performing month, while August saw the highest percentage of rooms occupied.
They would sell the same price to everyone and assume that 100% occupancy was the ultimate goal. As revenue management transcends room occupancy and pivots to a profit-oriented paradigm, it’s clear that accommodation owners can no longer afford to ignore the critical role of the practice in the current landscape.
Learn more Yield management vs revenue management The goal of yield management is not merely to increase room rates or occupancy; rather, it’s to maximise your hotel’s revenue by forecasting your room supply and demand across a variety of key factors. This strategy aims to ensure maximum occupancy.
While they can be a wild card in the hotel management game, they offer a unique opportunity to maximise occupancy and revenue. Last-minute hotel room bookings have a range of benefits including: Maximised occupancy : Filling rooms at the eleventh hour ensures that you’re making the most of your available inventory.
Historically, hotel performance has been measured by room-based metrics such as Revenue per Available Room (RevPAR), Average Daily Rate (ADR), and occupancy. Hoteliers can unlock this potential by diversifying their revenue streams and leveraging guest data to create targeted upsell opportunities.
Understanding future demand trends, their causes, and the guest segments driving them can help hotel revenue managers adjust room rates to boost occupancy and sales. The bold line represents the average occupancy rate for the competitive set. Each point on the chart shows a specific day’s occupancy for the hotel.
“The data is another proof point that occupancy levels have more than stabilized, making for a meaningful rise in RevPAR for our customers.” “The data is another proof point that occupancy levels have more than stabilized, making for a meaningful rise in RevPAR for our customers.”
Train your staff to identify and capitalize on upselling opportunities. Targeted marketing campaigns: Run campaigns during off-peak periods to boost occupancy. Read Also: How to Calculate Hotel Guest Acquisition Cost Increasing Occupancy Boosting occupancy involves flexible booking policies and a strong online presence.
By strategically analyzing revenue booked, occupancy rates, acquisition costs, and guest segments, hotels can build an advanced distribution strategy that delivers real value. These include: Occupancy rate – which channels contribute most to occupancy? RevPAR – which booking sites result in the highest RevPAR?
Upselling amenities and services If a traveler enquires about family-friendly room options, the AI can combine visual and contextual data (e.g., Imagine you have a new employee working at the front desk of your cozy hotel in the Alps. A guest, freshly landed, sends a message: I heard you have rooms with breathtaking views.
Send personalised messages, create target upsell offers, offer digital check-in, collect feedback and reviews, and more. Master the guest relationship at your hotel Use Little Hotelier’s guest engagement to own the guest relationship with automated communications, upsells, reputation management, and more. Learn more 2.
Promote and upsell activities easily with Little Hotelier Little Hotelier’s direct booking engine lets you sidestep OTA commission fees while increasing the value of every reservation. By upselling guests with paid activities as part of your custom booking process. Learn more Why are guest activities important in hotels?
Discount pricing is a revenue management strategy where prices are lowered temporarily or for certain conditions to attract guests and boost occupancy rates. Monitoring market demand and adjusting discount pricing accordingly can help maximise occupancy and revenue. What is discount pricing?
By delving into market dynamics, guest preferences, and strategic pricing, hoteliers can fine-tune their room rates, distribution strategies, and other pivotal elements to achieve maximum occupancy and revenue. Key metrics like occupancy rates and revenue remain uncharted waters, unguided by data-driven insights.
Double bookings , incorrect charges, and missed upsell opportunities can result in revenue loss and negative guest reviews. By tracking occupancy trends, revenue forecasts, and guest preferences, hotels can fine-tune their marketing strategies and improve personalized guest experiences. Manual processes lead to costly errors.
Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Upsells and add-ons. What many lodging businesses overlook are the different ways direct bookings can be captured.
There is no set formula to increase a hotel’s revenue, it can be achieved by creating a good promotion plan, tapping into sources of ancillary revenue , upselling and other marketing strategies. In this blog, we share some simple tactics and ideas that can boost your hotel’s revenue. Here are 10 strategies: 1. Optimise ancillary revenue.
Upsell and cross-sell – Giving guests the option to upgrade and buy extra items or services at the point of booking will help drive up the spend from each individual guest, in turn boosting your ADR. With higher occupancy, you have more chances to win revenue from guests during their stay. How to set KPIs for ADR?
Upselling opportunities : Offer add-ons and packages during the booking process to increase revenue. Read More - Top Metasearch Websites to Sell and Increase Occupancy Getting Help with Google Hotel Ads Google Hotel Ads can be tricky to use. Customization : Tailor the booking engine to match your hotel’s branding and style.
Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Where hotels capture guest contact data they can offer a wide array of services before or upon arrival to offer upsell opportunities.
This decreases your overall number of third-party bookings and your reliance on OTAs to drive occupancy. Enhanced guest experiences An online booking engine is a convenient way to book 24/7, while promoting relevant upsells and promotional offerings. Why it matters: Efficient channel management maximizes occupancy and revenue.
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