A Sales Guy

JUNE 26, 2017

On this lesson of #TaughtLeaders we will get schooled by Shama Hyder, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company. Shama graduated in one of the worst recessions we’ve seen since The Great Depression.

Branding 73

Branding Online Marketing Sales Market 73

Social Hospitality

MAY 12, 2023

If your brand targets locals, hiring local business marketing services is an effective way to reach out to your target audience. Local marketing agencies understand the local communities and their needs, allowing you to implement geographically-targeted online marketing strategies.

Business 162

Business Hiring Marketing Strategy Market 162

STAAH

MAY 2, 2023

Great customer experience is critical for lots of reasons but also because happy customers will share their experience online with their network. Tie offline marketing with online marketing, such as promoting your social channels in the lobby, rooms, etc. Encourage them to share it. That is only a small piece of the pie.

Online Marketing 91

Online Marketing OTA Marketing Strategy Travel 91

eTourism

JUNE 14, 2012

Landing pages have become an essential component of every business's online marketing strategy, and your resort is no exception.

Resorts 52

Resorts Online Marketing Marketing Strategy Market 52

Social Hospitality

JUNE 1, 2023

If your brand targets locals, hiring local business marketing services is an effective way to reach out to your target audience. Local marketing agencies understand the local communities and their needs, allowing you to implement geographically-targeted online marketing strategies.

Business 147

Business Hiring Marketing Strategy Market 147

Refine

JUNE 3, 2024

Question for Our Hotel Marketing Expert Panel For hotels with a smaller budget, what marketing strategies carry the biggest impact? Question by Cory Falter) Our Marketing Expert Panel Thom de Graaf - Online Marketing The post What are the Best Marketing Strategies for Hotels on a Budget?

Marketing Strategy 52

Marketing Strategy Market Marketing Online Marketing 52

eTourism

AUGUST 18, 2013

Ever since Facebook and Twitter became an integral component of every company's online marketing campaign, debate has raged about how far social media will overtake traditional SEO when it comes to ranking highly in search.

Online Marketing 52

Online Marketing Market Marketing 52

eTourism

JUNE 2, 2014

Running a successful online marketing campaign is pretty demanding. Most of us are juggling multiple social media accounts, scheduling new content, creating email campaigns, optimising for Google, constantly analysing datathe list goes on. With so much to

Market 52

Market Marketing Online Marketing Hotel Marketing 52

eTourism

JUNE 24, 2012

You're probably aware by now that blogging is absolutely essential to the success of your online marketing campaign. Without regular fresh content, Google will no longer crawl your site, your search engine ranking will plummet, your social media community

Online Marketing 52

Online Marketing Market Marketing Hotel Marketing 52

eTourism

SEPTEMBER 11, 2013

Uploading promotional videos to YouTube boosts your online marketing campaign by bringing your property's best features to life, capturing the attention and imagination of guests and getting them ready to make a booking. With a little time and effort, the

Online Marketing 52

Online Marketing Market Marketing 52

eTourism

DECEMBER 2, 2015

Email is an essential component of any hotel's online marketing campaign, but crafting great email content takes time, effort and money. With a little bit of planning and creativity, however, driving results with your email output needn't eat into your re

Email Marketing 52

Email Marketing Market Marketing Online Marketing 52

eTourism

JANUARY 20, 2016

We could all use a little motivation at the beginning of the year, and especially, perhaps, when it comes to your hotel's content marketing campaign. That's because maybe above every other kind of online marketing tactic, content production could never be

Market 52

Market Marketing Online Marketing Hotels 52

eTourism

APRIL 26, 2016

Whatever you may have heard, email is still an integral component of any businesses online marketing arsenal. Regularly emailing your guests great offers, exclusive packages and enticing local info is one of the best ways to keep your audience engaged and

Online Marketing 52

Online Marketing Market Marketing Business 52

eTourism

SEPTEMBER 24, 2019

After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you'll be taking your m

Market 52

Market Marketing Online Marketing Marketing Strategy 52

eTourism

MAY 19, 2020

The coronavirus has negatively impacted the hotel industry in different ways, but one of the many online marketing methods that is proving to be more important than ever is email marketing. With travel restrictions in place for many countries, email marke

Email Marketing 52

Email Marketing Market Marketing Online Marketing 52

eTourism

AUGUST 23, 2012

As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website's search ranking, create links, share content and open up t

Online Marketing 52

Online Marketing Resorts Market Marketing 52

eTourism

JUNE 7, 2016

The ultimate aim of every hotel's online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn't mean you should lie down and accept their do

Online Marketing 52

Online Marketing OTA Consumer Market 52

eTourism

APRIL 19, 2017

Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world won't even consider booking a hotel before reading what previo

Marketing Strategy 52

Marketing Strategy Market Marketing Online Marketing 52

eTourism

JULY 11, 2017

In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the number of bookings made directly through their property's website. Here are 5 ways to wrestle control away from the OTA's and maximise rev

Online Marketing 52

Online Marketing Revenue OTA Market 52

eTourism

SEPTEMBER 14, 2017

It's a no-brainer: social media is now an essential component of every hotel's online marketing campaign. And because all your competitors and every other business under the sun are using the channel daily to build brand awareness and engage their audienc

Online Marketing 52

Online Marketing Branding Business Market 52

eTourism

DECEMBER 17, 2017

The online marketing industry is constantly evolving, and the cycle from next big tactic to waste of time moves pretty fast. If you're using any of the content marketing strategies listed below, it's time for a fresh approach. Generic, Churned-Out Co

Marketing Strategy 52

Marketing Strategy Market Marketing Online Marketing 52

eTourism

AUGUST 2, 2021

It's a question worth asking, as it provides useful pointers for improving your online marketing strategy, hotel policies and the guest experience you offer in ways that will boost direct bookings in t What do guests check about your hotel before booking?

Online Marketing 52

Online Marketing Marketing Strategy Hotels Market 52

eTourism

FEBRUARY 27, 2013

This is the dreaded 'Blink Test' of online marketing, the 3-5 seconds it takes for a visitor to land on your web Your website needs to grab visitors' attention, communicate your message and spark the viewer's interest.and all within the blink of an eye.

Online Marketing 52

Online Marketing Market Marketing 52

eTourism

MARCH 4, 2014

As an online marketer, the people that actively engage with your message and spread it on to their wider social community are your biggest asset. Perhaps more than any other social platform, Google+ makes it easy to reach out to these brand evangelists an

Online Marketing 52

Online Marketing Branding Market Marketing 52

eTourism

JUNE 11, 2014

Email remains one of the very best ways to reach your guests online. Low quality, outdated contact lists will seriously hamper your online marketing campaign, so if you can't r But that's only if you're reaching people that actually want to hear from you.

Email Marketing 52

Email Marketing Market Marketing Online Marketing 52

eTourism

AUGUST 5, 2016

With so many other hotels and resorts vying for your guests' attention, one of the biggest challenges of any property's online marketing campaign is how to drive a steady stream of traffic to their website. And of course, not just any traffic, but high qu

Online Marketing 52

Online Marketing Resorts Hotels Market 52

eTourism

JULY 18, 2017

Thanks to the lighting pace of online marketing, new digital strategies come and go almost on a weekly basis. It's perhaps surprising then, that one of the oldest channels in the marketer's handbook has not only stood the test of time but actually steadil

Online Marketing 52

Online Marketing Market Marketing Email Marketing 52

eTourism

NOVEMBER 16, 2017

As any online marketer will tell you, SEO is an increasingly complex art to master. Not only are there more than 200 different factors which make up Google's algorithm, the search landscape is constantly shifting, and each shift brings with it a new set o

Online Marketing 52

Online Marketing Market Marketing 52

eTourism

OCTOBER 26, 2020

A hotel website is crucial for keeping up with today's competitive online market, but as a hotelier, are you aware of the standards your website needs to meet for it to effectively advertise your hotel and generate the best results? Cutting-edge website d

Online Marketing 52

Online Marketing Hotels Market Marketing 52

eTourism

FEBRUARY 28, 2016

Almost 90% of businesses say that video is now part of their social media mix, but succeeding at this relatively new form of online marketing comes with its own set of challenges. Paying attention to these 3 key areas will help you create videos that enga

Market 52

Market Marketing Online Marketing Business 52

Hotel News Resource

JUNE 6, 2024

On May 2, 2023, the European Commission made a landmark move to regulate online marketing by implementing the Digital Markets Act (DMA). This regulatory framework aims to ensure fairness among digital players, protect internet users, and combat potential anti-trust concerns by major technology platforms (a.k.a. gatekeepers').

Online Marketing 45

Online Marketing Digital Marketing Market Marketing 45

Refine

DECEMBER 6, 2023

Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests?

Email Marketing 52

Email Marketing Revenue Market Marketing 52

Social Hospitality

JUNE 1, 2023

If your brand targets locals, hiring local business marketing services is an effective way to reach out to your target audience. Local marketing agencies understand the local communities and their needs, allowing you to implement geographically-targeted online marketing strategies.

Business 130

Business Hiring Marketing Strategy Market 130

A Sales Guy

OCTOBER 8, 2013

The sales person was very well versed in online marketing, banner advertising, pay per click revenue streams etc. They understood how the invitation company made their money AND they understood the challenges of that type of revenue model. Although it was NOT the field they played in.

Sales 111

Sales Revenue Online Marketing Services 111

Little Hotelier

MAY 31, 2023

A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media. Hotel digital marketing vs hotel online marketing and hotel internet marketing A variety of terms are used to describe digital marketing for hotels.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

eTourism

OCTOBER 10, 2010

Recent trends prove that having a good online marketing strategy may well have its advantages when it comes to acquiring resort bookings.

Resorts 40

Resorts Online Marketing Marketing Strategy Market 40

In1solutions

MARCH 21, 2024

As always, if you are already an In1 Solutions voucher client, please do not hesitate to reach out to us for a free online marketing consultation to explore further options. When it comes to our industry knowledge, that’s barely scratching the surface.

Online Marketing 97

Online Marketing Sales Branding Business 97