Cloudbeds

OCTOBER 17, 2024

A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. A specific OTA may help increase occupancy , but it might not actually be profitable for your hotel. Instead of trying to outbid large OTAs, focus on finding the right balance.

OTA 76

OTA Occupancy Hotels Revenue 76

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Little Hotelier

MAY 31, 2023

A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media. Hotel digital marketing vs hotel online marketing and hotel internet marketing A variety of terms are used to describe digital marketing for hotels.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

Hotelogix

MARCH 27, 2025

Channel Management Real-time inventory syncing across OTAs and direct booking platforms enhances accuracy and reduces overbooking. 👉 Read Also - Small Hotels, Big Dreams: Beating Online Marketing Challenges Payment Processing Integrated payment solutions offer secure, multi-currency options and reduce errors in billing.

Online Marketing 40

Online Marketing 40

StayNTouch

NOVEMBER 16, 2022

This can include a hotel’s website, its social media platforms, phone or email reservations, metasearch engines, or OTAs. The Billboard Effect shouldn’t be underestimated, as a study by Cornell estimates that being listed on an OTA corresponds with a 7.5-26% 26% increase in hotel reservations. 26% increase in hotel reservations.

OTA 52

OTA Hotels Revenue Overbooking 52

Hotelogix

AUGUST 31, 2024

GDS helps hotels increase visibility and occupancy: By connecting to a global distribution system, hotels can increase their visibility as their rooms and rates are showcased to thousands of travel agents and OTAs worldwide. Read Also: Tips to increase bookings for hotels from OTAs 2.

Global Distribution System 40

Global Distribution System OTA Occupancy Hotels 40

Cloudbeds

JANUARY 17, 2024

Some great use cases for AI include: Writing social media captions Writing website copy Writing OTA channel descriptions Writing ad copy Creating images for social media Writing SEO-optimized blogs (do section by section vs. the whole article at once for best results) 3. The update is expected to take effect in Q1 of 2024.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

eZee Absolute

NOVEMBER 19, 2023

Also, traditional marketing methods aren’t that effective now. Online marketing is a surefire method, though it would take years for hotel owners to establish their strength. Online deals are booked by genuine guests and major transactions are paid in advance. This will keep your boat sailing for a longer duration.

Hotels 98

Hotels Hiring Services Business 98

eZee Absolute

JANUARY 9, 2023

Use social media marketing. Leverage the power of OTAs. Use social media marketing. So, how about flexing the beauty online? Social media and online marketing are essential tools for any hotel that is preparing to enter into new markets and guest segments. Leverage the power of OTAs.

OTA 52

OTA Hotels Accommodation Travel 52

Little Hotelier

DECEMBER 3, 2023

Group reservation strategies for hotels Online marketing strategies can be used to appeal to travel groups. Implement a property management system and online booking engine complete with a channel manager, you will be able to attract travellers from a wide variety of market segments.

Hotels 59

Hotels Travel Business Events 59

Q4Launch

FEBRUARY 1, 2022

Top 40 Reasons Travel & Hospitality Customers Benefit from Pay-Per-Click Advertising: PPC enables top-of-page placement on search results that is not dependent on SEO or unpredictable Google algorithm changes PPC turbocharges organic SEO with complementary listings at top of more search result pages PPC is low-waste because you only pay when someone (..)

Revenue 52

Revenue Marketing Market Consumer 52

Xotels

AUGUST 15, 2022

Are we shifting the budget from offline to online? What new online marketing initiatives will we launch next year? How will we attract our different client target markets and niche guest segments. Are there any travel agency channels or forums out there that can help you attract these customer target markets?

Marketing 59

Marketing Market Hotels ROI 59

Hotelogix

SEPTEMBER 15, 2022

(..)

Marketing Strategy 75

Marketing Strategy Digital Marketing Online Marketing OTA 75

SiteMinder

SEPTEMBER 4, 2024

How to improve conversions on your hotel’s most important landing pages Conversions are key not only to the success of your online marketing campaign, but also to the success of your hotel property. However, there are numerous tools available that can help to push these numbers even higher.

Hotels 75

Hotels Revenue Market Marketing 75

Little Hotelier

AUGUST 29, 2023

Here are some common advertising examples that can be used to market a bed and breakfast business. Advertising on online travel agents Creating a listing and a profile on OTAs such as Booking.com or Airbnb will bring a lot of online exposure for your B&B.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

SiteMinder

AUGUST 1, 2024

In this section, you’ll outline your marketing and sales strategies, including: Online marketing: How you will develop a website, social media strategy, and search engine optimisation (SEO) plan. Revenue management software: Which revenue management tools are you using to analyse demand, adjust pricing, and optimise revenue?

Business 95

Business Revenue Hotels Occupancy 95

Hotel Marketer

APRIL 8, 2024

Welcome to the 2024 Edition of the #30DayAIChallenge. This year, we'll be focusing on making Generative AI more accessible for all. So follow along and give each challenge a try yourself, plus share your own thoughts and experiments with a community of like-minded learners and tinkerers!*

Online Marketing 52

Online Marketing OTA Travel Marketing 52

Hotelogix

OCTOBER 18, 2023

Sales and Distribution Costs 📙 Your hotel often collaborates with online travel agencies (OTAs), travel agents, and tour operators to reach a wider audience. These expenses are essential for increasing your hotel's visibility and reach in the competitive market.

ROI 40

ROI Hotels Marketing Accommodation 40