SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 52

Business Revenue Hotels Occupancy 52

Xotels

AUGUST 15, 2022

What new online marketing initiatives will we launch next year? How will we attract our different client target markets and niche guest segments. How will we measure the effect and ROI of all our marketing actions? What are your key segments, niche segments, and feeder markets?

Market 59

Market Marketing Hotels ROI 59

Little Hotelier

AUGUST 29, 2023

By asking your followers to create social posts and blog entries for your brand, you will establish loyalty with your target market segment. Telling your story should be part of your B&B marketing strategy, as it allows you to capture the attention of your target market and encourages them to book directly with you.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

MediaBoom

APRIL 11, 2023

Outbound marketing tactics can introduce your brand to your audience, at least to an extent. Compared to online marketing for manufacturers, though, outbound marketing measures leave something to be desired. You’ll more clearly convey your brand and further it in the eyes of your audience through digital marketing.

Digital Marketing 93

Digital Marketing Market Marketing B2B 93

Xotels

JUNE 2, 2023

So you will need several landing pages to target different keyword combinations. Use Google Keyword Planner to identify the relevant keywords for your hotel and target markets. Many hotels unknowingly allow online travel agencies (OTAs) to bid on their brand name, diverting potential customers and stealing direct bookings.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

MediaBoom

SEPTEMBER 21, 2023

Budget Investigating the associated expenses with the different types of digital marketing channels is key to helping you formulate a more effective budget for your marketing endeavors. If their online marketing strategies prove to be more successful than your own, consider venturing into those channels to bridge the gap.

Digital Marketing 52

Digital Marketing Market Marketing Email Marketing 52