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The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.
Hotel overbookings can be a divisive topic. However, you can minimise the risk of having to walk travellers if you have a solid overbooking strategy. However, you can minimise the risk of having to walk travellers if you have a solid overbooking strategy. What is the definition of overbooking for a hotel?
Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue. These statistics show why OTAs are essential for hotels.
.” Increasing online bookings with a channel manager When discussing the challenges of market and selling rooms online in the past, Silavadee Pool Spa Resort had to manually manage room availability, rate adjustments, and limited onlinesales channels.
They told us about how SiteMinder has improved their day-to-day business and even helped them to increase their onlinesales. We used to manually manage our profiles and rates across different OTAs and our website. At the same time, availability is adjusted across all channels, which reduces the risk of overbookings. “We
Thanks to the two-way connection between their PMS, SiteMinder and onlinesales channels, managing reservations has become a breeze. SiteMinder creates a seamless reservation process that saves us several hours of manual work every week and drastically reduces the risk of unwanted overbookings,” Jon highlights.
Our constant struggle has been efficiently managing availability, inventory, task management, and online travel agencies (OTAs),” said Pawarisa. The stability of the real-time connection has also been a game-changer, ensuring that our inventory and rates are always up-to-date across all onlinesales channels.”
A new chapter with SiteMinder’s channel manager Prior to using SiteMinder, the hotel had difficulty managing availability, inventory, task management and OTAs. We no longer have to individually contact each OTA to make adjustments. Previously, we had to cautiously decide where to sell our last two rooms to avoid overbookings.
And even then, manually-managed distribution is risky: any delays in updating rates and availability on a channel’s extranet could mean selling a room that isn’t available or selling at a lower rate, which can lead to overbooking and sub-optimal yield management. The same happens with a cancellation.
Boost direct bookings with Little Hotelier's all-in-one system With features like real-time channel management, direct booking capabilities, and automated guest communications, Little Hotelier is designed to save you time and reduce OTA commission fees. This avoids overbookings while maximising exposure. Guests get double booked !
Online distribution Managing online distribution across various channels (OTAs, direct bookings, GDS) without an integrated system is arduous in today's digital age. Plus, it leads to complexities such as rate parity/inventory disparity, overbookings, and guest dissatisfaction.
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