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The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.
Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue. These statistics show why OTAs are essential for hotels.
The vibrant city hotel’s revenue strategy, driven by STAAH’s OTA connections, resulted in a remarkable 300% year-on-year increase in direct bookings since the transition. However, IDEAS was struggling to achieve this with constant connection issues with multiple online travel agents ( OTAs ).
Prapinporn Phanchakorn (Assistant Director Of Sales ) said: “We prioritise every guest’s preferred stay period, season, or time of day by expanding our contact channels to cater to all types of visitors. With SiteMinder , the Resort has successfully diversified their sales platforms, even with the same number of hotel employees.
The STAAH Channel Manager boasted integrations with 200+ international and regional OTAs , allowing the properties to target a wide segment of audience. The group also decided to use STAAH ReviewMinder to harness the power of guest online reviews to its advantage. “We What sets a platform apart from the rest is the people behind it.
Increasing online bookings with a channel manager As you would expect of the Asian tourist Mecca of Langkawi, The Smith House’s target guests lay beyond the shores of Thailand. Its presence across multiple online travel agents (OTAs) was critical for success.
What is hotel sales? Hotel sales is about managing the process of attracting, engaging, and converting guests into paying customers. Why small properties need to improve their hotel sales strategies With the rise of online booking platforms and the growing trend of independent travel, competition among small hotels is fierce.
WatchMyRate allows website users to compare the prices of a room against a selected group of OTAs. Knowing the website offers the best price compared to other online platform has definitely resulted in improving user-stickiness on the website and increased direct bookings that are commission-free.
WatchMyRate allows website users to compare the prices of a room against a selected group of OTAs. Knowing the website offers the best price compared to other online platform has definitely resulted in improving user-stickiness on the website and increased direct bookings that are commission-free.
They told us about how SiteMinder has improved their day-to-day business and even helped them to increase their onlinesales. We used to manually manage our profiles and rates across different OTAs and our website.
Thanks to the two-way connection between their PMS, SiteMinder and onlinesales channels, managing reservations has become a breeze. It’s way easier to try additional channels now because SiteMinder connects to so many OTAs”, he said. This has already led Jon to discover some promising new niche OTAs.
Our constant struggle has been efficiently managing availability, inventory, task management, and online travel agencies (OTAs),” said Pawarisa. The stability of the real-time connection has also been a game-changer, ensuring that our inventory and rates are always up-to-date across all onlinesales channels.”
“In this era, both Thai and foreign customers go online to search for properties to compare prices, look at designs, and find available rooms for specific dates and times. Therefore, hotels must pay close attention to onlinesales strategies,” he explained. SiteMinder a quick and easy option to manage third-party channels.
Channel Management is the process of actively managing the distribution of rates and availability onto multiple online distribution sites. And when you receive a new booking from an OTA, it will show up in your Channel Manager (and PMS /CRS), and that room’s availability will be closed automatically across all distribution channels.
A new chapter with SiteMinder’s channel manager Prior to using SiteMinder, the hotel had difficulty managing availability, inventory, task management and OTAs. We no longer have to individually contact each OTA to make adjustments. Additionally, it is effortless for us to modify the prices for each room type.
More online room sales A cloud-based PMS can easily integrate with other third-party hospitality solutions like a hotel channel manager. The integration allows real-time rates and inventory updates across multiple onlinesales channels, including OTAs and metasearch engines.
In the battle for direct bookings, hotels face intense competition from OTAs marketing power in the online space. billion on sales and marketing. Googles Performance Max for Travel Goals offers an AI-powered solution that automates ad placement and spend, allowing hotels to compete with OTAs and drive more direct bookings.
Without the orchestration of advanced technology, many things can go wrong at every level across departments, leading to operational inefficiencies, fewer sales, unhappy guests, and diminished revenues. The point we are trying to make here is that you can generate indirect and direct sales when you have the right solution.
Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Have you identified new local or international sales channels your hotel needs to be on?
Boost direct bookings with Little Hotelier's all-in-one system With features like real-time channel management, direct booking capabilities, and automated guest communications, Little Hotelier is designed to save you time and reduce OTA commission fees. Watch demo Why is an integrated booking system important for small properties?
The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix. However, if you are able to sell rooms for the hotel direct for less than that OTA commission of 20% then why not?
Revenue is forecast to have an annual CAGR of 1.85% between now and 2027. 23% of bookings are currently made offline. 91% of total revenue will be generated through onlinesales by 2027, reaching a market volume of US$7.27
Use this information to gauge how many extra bookings you can accept and close sales in time. When looking for guests to walk, travellers who have booked a standard room for a single night via an OTA are your best choice. Monitor occupancy levels and close reservation channels before you get too many overbookings.
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