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Hotel overbookings can be a divisive topic. Some hoteliers love using this strategy to boost their revenue and protect their property from losing out due to last-minute cancellations. However, you can minimise the risk of having to walk travellers if you have a solid overbooking strategy. What happens when a hotel overbooks?
We recently chatted with Jon Murphy, Consultant Revenue Director supporting the Kaleidoscope Collection, about how the brand benefits from working with an industry-leading hotel commerce platform. Thanks to the two-way connection between their PMS, SiteMinder and onlinesales channels, managing reservations has become a breeze.
.” Increasing online bookings with a channel manager When discussing the challenges of market and selling rooms online in the past, Silavadee Pool Spa Resort had to manually manage room availability, rate adjustments, and limited onlinesales channels.
They told us about how SiteMinder has improved their day-to-day business and even helped them to increase their onlinesales. At the same time, availability is adjusted across all channels, which reduces the risk of overbookings. “We This in turn has a positive impact on occupancy and revenue.
Given that VALA Hua Hin – Nu Chapter Hotels has partnered with several travel agencies, staff members had to spend a lot of time inputting data and managing the onlinesales channels manually. This allows us to develop sales strategies that generate the highest revenue, all within a single platform.”
After 12 years in operation, we recently spoke to Corporate Director for Revenue & Digital Distribution Pawarisa Hirantanes about the group’s journey and its satisfaction with SiteMinder as a technology partner. Further to that, it opens up opportunities to unlock more revenue for the business.
OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue. Understanding OTAs OTAs refer to Online Travel Agencies, which are online hotel booking websites for travelers and onlinesales channels for hotels. Then this guide is all you need.
Hoteliers can boost their occupancy and drive revenue effortlessly by showcasing their property across numerous channels without additional charges. Secondly, we avoid overbooking issues as they are automatically removed from the calendar. The increase in reservations is remarkable,” said Jeremy.
Hoteliers can boost their occupancy and drive revenue effortlessly by showcasing their property across numerous channels without additional charges. Secondly, we avoid overbooking issues as they are automatically removed from the calendar. The increase in reservations is remarkable,” said Jeremy.
OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue. For guests, they are like the ultimate platform to look at multiple options, compare rates, read reviews, see hotels’ online scores, etc.,
Without the orchestration of advanced technology, many things can go wrong at every level across departments, leading to operational inefficiencies, fewer sales, unhappy guests, and diminished revenues. It will lead to revenue leakage. Rate/revenue management A large hotel with 200+ rooms will have multiple room types.
For growing hospitality businesses, a channel manager is a fundamental part of successful revenue management and distribution strategy. Channel Management is the process of actively managing the distribution of rates and availability onto multiple online distribution sites. After all, travelers can’t book a property they don’t find!
An integrated booking and payment system will also include a payments solution within the same platform to create an even more efficient and effective way of driving bookings and revenue. Instead of having to wait for you to be at your desk, they can quickly check your availability, book, and confirm their stays online.
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