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Hotel overbookings can be a divisive topic. However, you can minimise the risk of having to walk travellers if you have a solid overbooking strategy. However, you can minimise the risk of having to walk travellers if you have a solid overbooking strategy. What is the definition of overbooking for a hotel?
Prapinporn Phanchakorn (Assistant Director Of Sales ) said: “We prioritise every guest’s preferred stay period, season, or time of day by expanding our contact channels to cater to all types of visitors. With SiteMinder , the Resort has successfully diversified their sales platforms, even with the same number of hotel employees.
They told us about how SiteMinder has improved their day-to-day business and even helped them to increase their onlinesales. At the same time, availability is adjusted across all channels, which reduces the risk of overbookings. “We We recently spoke to owner Matthias Gerber and his son Tom.
Understanding OTAs OTAs refer to Online Travel Agencies, which are online hotel booking websites for travelers and onlinesales channels for hotels. While you may see a lot of scope for increased sales, some OTAs might have hidden commissions or fees that you must investigate.
Given that VALA Hua Hin – Nu Chapter Hotels has partnered with several travel agencies, staff members had to spend a lot of time inputting data and managing the onlinesales channels manually. This allows us to develop sales strategies that generate the highest revenue, all within a single platform.”
The stability of the real-time connection has also been a game-changer, ensuring that our inventory and rates are always up-to-date across all onlinesales channels.” SiteMinder’s unified platform has simplified the entire process, allowing us to manage all our sales channels from one central dashboard.
Thanks to the two-way connection between their PMS, SiteMinder and onlinesales channels, managing reservations has become a breeze. SiteMinder creates a seamless reservation process that saves us several hours of manual work every week and drastically reduces the risk of unwanted overbookings,” Jon highlights.
OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue. For guests, they are like the ultimate platform to look at multiple options, compare rates, read reviews, see hotels’ online scores, etc.,
The incorporation of SiteMinder’s channel manager significantly facilitated the increase in sales across international markets. Secondly, we avoid overbooking issues as they are automatically removed from the calendar. This demonstrates their contentment and fulfilment from past stays.”
The incorporation of SiteMinder’s channel manager significantly facilitated the increase in sales across international markets. Secondly, we avoid overbooking issues as they are automatically removed from the calendar. This demonstrates their contentment and fulfilment from past stays.”
Without the orchestration of advanced technology, many things can go wrong at every level across departments, leading to operational inefficiencies, fewer sales, unhappy guests, and diminished revenues. Plus, it leads to complexities such as rate parity/inventory disparity, overbookings, and guest dissatisfaction.
And even then, manually-managed distribution is risky: any delays in updating rates and availability on a channel’s extranet could mean selling a room that isn’t available or selling at a lower rate, which can lead to overbooking and sub-optimal yield management. In the case of one-way sync, reservations or cancellations will not be imported.
Using a pooled inventory model , the system automatically reduces availability when a room is booked on any one of your sales channels. Also, it should be a simple drag and drop process to amend booking dates, and you should only be a few clicks away from logging a point of sale booking. Everything is perfectly in sync!
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