Hotelogix

SEPTEMBER 19, 2024

Travel Agency: The Basics Online Booking refers to the process where travelers directly reserve accommodations through websites or mobile apps, often referred to as Online Travel Agencies (OTAs) like Booking.com, Expedia, or Airbnb. Additionally, direct bookings provide valuable customer data for targeted marketing and loyalty programs.

Travel 52

Travel OTA Target Marketing Occupancy 52

STAAH

JUNE 6, 2023

It plays a key role in the overall success of a hotel’s operations. If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. Result – increased retention and bookings.

Cancellation 98

Cancellation OTA Global Distribution System Revenue 98

Hotelogix

NOVEMBER 28, 2024

The system's channel manager integration ensures that room rates and availability are consistently updated across multiple distribution channels, enabling hotels to effectively reach their target markets. Successful hotel growth heavily relies on understanding and catering to distinct market segments.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Cloudbeds

MARCH 23, 2023

To convince travelers to book their property, lodging operators must provide a clear, compelling picture of what to expect and the confidence they’re making the right choice. And the great thing is that these sites operate 24/7, so you can receive reservations while you sleep! But success in eCommerce is about more than visibility.

OTA 98

OTA Digital Marketing Marketing Market 98

Hotelogix

FEBRUARY 5, 2025

Working with the Right OTAs Online Travel Agencies (OTAs) are key to leisure travel bookings. Hotels should pick OTAs that match their target market and give good terms. Staying updated with OTA trends can help hotels choose the best platforms and optimize their presence effectively.

Travel 40

Travel OTA Hospitality Business 40

SiteMinder

AUGUST 1, 2024

It serves as a roadmap for your hotel’s success, helping you attract investors, secure funding, and make informed decisions about your operations. It’s a vital tool for any hotel owner or operator, whether you’re starting a new hotel, expanding an existing business, or improving your current operations.

Business 95

Business Revenue Hotels Occupancy 95

Cloudbeds

APRIL 15, 2024

In this article, we explore the basics of hotel automation and actionable ways that it can streamline hotel operations in 2024. Hotel automation is the use of machines and computers to conduct tasks typically performed manually by employees to increase productivity and reduce operating costs. What is hotel automation?

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

STAAH

OCTOBER 15, 2024

The right software is a game-changer for hotel success, shaping everything from operational efficiency to guest satisfaction. Property Management System (PMS) A Property Management System (PMS) is the heart of hotel operations, handling everything from reservations and check-ins to billing and room assignments.

OTA 52

OTA Overbooking Revenue Management Revenue 52

SiteMinder

JULY 13, 2024

The most successful hoteliers are savvy operators who continually look for ways to learn and improve the way they do things, gaining an edge over the competition. That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Hotelogix

AUGUST 6, 2024

You must also negotiate better rates with suppliers and streamline operations to cut unnecessary expenses. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Sell via multiple OTAs and focus on selling via your hotel's website and social media pages for incremental direct bookings.

Revenue 52

Revenue Management Upsell Target Marketing 52

Inn Quest

SEPTEMBER 5, 2023

Managing your hotel’s inventory efficiently can significantly impact your bottom line, guest satisfaction and overall operational effectiveness. The Impact of Inventory Management on Hotel Operational Costs Inventory management directly impacts a hotel’s operating costs in several ways.

Management 87

Management Overbooking Revenue Hotels 87

Cloudbeds

MARCH 20, 2023

Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. Save operational costs. Save operational costs.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

SiteMinder

MARCH 25, 2024

It operates a platform that allows users, primarily speakers of Spanish and Portuguese, to search, book, and manage flights, hotels, and other travel-related services. Connect your hotel with Despegar through SiteMinder Manage Despegar (and hundreds of other OTAs) through SiteMinder’s industry-leading features. What is Despegar?

OTA 52

OTA Hotels Travel Management 52

SiteMinder

SEPTEMBER 6, 2023

Advantages of implementing an online hotel booking process From streamlining operations to enhancing the guest experience, there are many advantages to an online booking system for hotels. This efficiency not only reduces operational costs but also minimises the risk of overbooking or scheduling conflicts.

Hotels 98

Hotels Revenue Occupancy Services 98

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Most metasearch sites operate in a similar way. How do hotel metasearch engines work?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

SiteMinder

NOVEMBER 14, 2023

SiteMinder’s platform is built on the foundation of driving more bookings, both direct and through OTAs, and providing unparalleled insights into the hotel’s performance metrics. Comprehensive platform Amenitiz promotes itself as an all-in-one solution, primarily targeting independent hoteliers.

OTA 52

OTA Revenue Management Overbooking 52

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Adjust your marketing efforts to prioritize high-performing channels.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

Inn Quest

AUGUST 15, 2023

Understanding the Hotel Channel Management Landscape Managing hotel bookings and distribution across multiple online travel agencies (OTAs) and booking platforms is becoming an increasingly complex and time-consuming task for hoteliers. As per reports , the hotel channel management market size is expected to be US $1483 million by 2032.

Management 52

Management Global Distribution System Overbooking OTA 52

Hotelier Magazine

DECEMBER 17, 2024

Market segmentation is the practice of categorizing hotel guests based on shared behaviour and characteristics, and its a fundamental piece of revenue management that extends its benefits to marketing, operations, and the guest experience.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

SiteMinder

AUGUST 29, 2023

For hoteliers, hotel costs encompass everything from the cost of construction, to the cost of insurance, to the everyday operational costs of establishing, running and ultimately growing a hotel business. Controlling operating costs doesn’t necessarily mean cutting corners or compromising on guest experience.

Revenue 52

Revenue Hotels OTA Operations 52

Xotels

AUGUST 15, 2022

Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property. When we were working through the budget for each month, we noticed that several months had targets at revenue levels below last year. What new online marketing initiatives will we launch next year?

Marketing 59

Marketing Market Hotels ROI 59

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. Influencer Marketing Influencer marketing can significantly boost your resort’s visibility.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Hotelogix

JULY 11, 2024

Better guest targeting: Identifying the right guest segments helps you to tailor your offerings and attract higher-value customers. Improved competitive positioning: Effective revenue management helps you stay competitive and attractive in today's market.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

Little Hotelier

AUGUST 29, 2023

Here are some common advertising examples that can be used to market a bed and breakfast business. Advertising on online travel agents Creating a listing and a profile on OTAs such as Booking.com or Airbnb will bring a lot of online exposure for your B&B.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

SiteMinder

AUGUST 1, 2024

There are a broad range of advantages that it opens up for your business including: Benchmarking capabilities Comparing your rates to similar hotels in your area helps you understand your position in the market. With this knowledge you can identify strengths and weaknesses, set goals, and ultimately optimise operations.

Shopping 78

Shopping Revenue Average Daily Rate Revenue Management 78

Xotels

APRIL 3, 2024

Seize the right opportunities: opportunities are abundant – but trying to find the right distribution mix and deciding which opportunities to target is where hoteliers get lost in the giant maze of channels available. Also, gone are the days of selling the majority of your rooms through OTAs.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Little Hotelier

FEBRUARY 13, 2025

Guest experience: It can reveal guest preferences, and opportunities to better cater to your target market. Strategic decision-making : It can reveal your most effective approaches to marketing, investments and internal operations. You can conduct a comp set hotel analysis by following the basic steps below.

Target Marketing 52

Target Marketing Hotels Marketing Market 52

Little Hotelier

JULY 16, 2024

How will you balance direct bookings with OTA bookings? All-in-one software like Little Hotelier is the best way to improve inventory management, since it allows you to control all of your property’s operations from one easy platform. Of course, you need to balance this with the market you’re in and what your competitors are doing.

Management 52

Management Hotels Revenue OTA 52

Cloudbeds

MAY 8, 2024

It also shows what type of guests are staying at your hotel and even what booking channels (direct, online travel agencies (OTAs), etc.) You will have a better understanding of who is your guest and the percentage you are selling to each segment (ideally per month) such as: direct bookings (transients etc), corporate, groups, long stay, OTAs.

Cancellation 52

Cancellation Revenue Revenue Management Occupancy 52

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

SiteMinder

JUNE 12, 2024

Instead, they’re exploring sophisticated indicators like GOPPAR to gain a holistic view of their operations. Distribution Management : Overseeing the various channels through which rooms are sold, such as direct bookings, online travel agencies (OTAs), or traditional travel agents. But the evolution doesn’t stop there.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

eZee Absolute

SEPTEMBER 13, 2023

According to Hotel Mize , online travel agencies (OTAs) accounted for 40% of global hotel bookings in 2023. Investing in technological infrastructure to offer these services, not only enhances your guest experiences but improves operational efficiency. Target Market Understanding the preferences of your target market is essential.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

Catala Consulting

DECEMBER 28, 2023

In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. To meet these evolving demands, hoteliers must adopt an innovative mindset, continuously seeking new ways to delight guests, improve operations and increase hotel performance.

Management 52

Management Revenue Management Revenue Hotels 52

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In marketing, it’s often said that it costs five times more to acquire a new customer than to keep an existing customer. Many OTAs offer loyalty programs, too.

Travel 52

Travel Hotels OTA Services 52

SiteMinder

OCTOBER 11, 2022

Hotel management software is technology that allows hotel operators and owners to streamline their administrative tasks while also increasing their bookings in both the short and long-term. Your hotel management system is not only important for your own day-to-day operations, but it’s a vital part in improving overall guest experience.

Hotels 52

Hotels Management Revenue Management Revenue 52

Cloudbeds

AUGUST 8, 2024

With business intelligence, you have the knowledge to drive hotel operations, increase your revenue, and enhance your guest experience. We’ll cover several different types of hotel performance data, including reservation behavior, revenue management , finance and accounting, operational, and marketing data.

Business 40

Business Revenue Management Forecasting Revenue 40