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Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs

Hospitality Net

As Black Friday has evolved from a single-day sales event into an extended period of promotions, hotels face new challenges in distinguishing themselves from the overwhelming presence of Online Travel Agencies (OTAs).

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The Hotelier’s Guide to Profitable Direct Booking and OTA Management

Hospitality Net

Balancing distribution channels between Online Travel Agencies (OTAs) and direct bookings is essential for maximizing revenue and maintaining control over the guest experience. While OTAs can drive significant traffic and bookings, relying too heavily on them can lead to increased distribution costs and diminished profit margins.

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How Justfly Is Using Generative AI to Reshape the OTA Experience

Skift Blog

Skift Take: With generative AI, online travel agencies (OTAs) are gaining a competitive edge by offering personalized customer service and efficient issue resolutions to couple with their extensive range of travel deals and offerings. Justfly Read the Complete Story On Skift

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Hotels under pressure to respond as OTA competition for guests lead gen explodes

Hospitality Net

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals1.

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Marriott Settlement, OTA Buybacks and Hyatt-American Air Loyalty Play

Skift Blog

Skift Take: Today's podcast looks at Marriott's big settlement, the shaky 2025 OTA forecast, and new loyalty rules for Hyatt and American Airlines. Rashaad Jorden Read the Complete Story On Skift

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AxisRooms integrates its Channel Manager with leading Hotel PMSs and OTAs

Hospitality Net

AxisRooms, a leading hotel distribution technology provider, finished integrating its Channel Manager with six Hotel Property Management Systems (Hotel PMSs) and four Online Travel Agencies (OTAs) last month. It will assist hotels in retaining their current Hotel PMSs and increasing their sales through an extensive range of OTAs.

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Lighthouse (formerly OTA Insight) wins four 2024 HotelTechAwards, reinforcing leadership in hospitality technology

Hospitality Net

Lighthouse (formerly OTA Insight), the leading commercial platform for the travel & hospitality industry, today announces that for the fourth consecutive year it has been recognized as the industry leader in the following categories:

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