Skift Blog

DECEMBER 8, 2023

Skift Take: With generative AI, online travel agencies (OTAs) are gaining a competitive edge by offering personalized customer service and efficient issue resolutions to couple with their extensive range of travel deals and offerings. Justfly Read the Complete Story On Skift

OTA 275

OTA Travel Services 275

Hospitality Net

NOVEMBER 19, 2024

Countrywide Hotels, a UK-based management and consultancy firm, oversees a portfolio of approximately 30 diverse hotels, ranging from small country house hotels to large, business-focused hotels.

OTA 130

OTA Business Management Hotels 130

Hospitality Net

OCTOBER 14, 2024

A recent article in Platform Aeronaut titled ChatGPT Advanced Voice: The Future of Travel Booking or the End of OTAs? suggested that the latest reiteration of this genAI application would be the ultimate OTA killer.

OTA 199

OTA Travel 199

Hospitality Net

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals1.

OTA 264

OTA Hotels Marketing Market 264

Hospitality Net

OCTOBER 31, 2023

Mews, the industry-leading hospitality cloud, has released a bespoke integration to Expedia Group that allows properties to connect the leading Online Travel Agencies (OTA) directly to Mews PMS.

OTA 246

OTA Travel Hospitality 246

Hotelogix

OCTOBER 1, 2024

The travel industry has undergone many changes in recent years, and one area that’s constantly evolving is the world of Online Travel Agencies (OTAs). As we step into 2024, it’s clear that OTAs are not slowing down regarding innovation. Let’s dive into the top trends shaping the OTA landscape in 2024. 

OTA 52

OTA Travel Cancellation Services 52

Hospitality Net

JULY 4, 2023

AxisRooms, a leading hotel distribution technology provider, finished integrating its Channel Manager with six Hotel Property Management Systems (Hotel PMSs) and four Online Travel Agencies (OTAs) last month. It will assist hotels in retaining their current Hotel PMSs and increasing their sales through an extensive range of OTAs.

OTA 260

OTA Management Sales Hotels 260

Hospitality Net

FEBRUARY 27, 2024

While online travel agencies and hotels are both in the business of marketing the same hotel rooms, OTAs don’t have to do all the things that hotels do - like clean the rooms.

OTA 228

OTA Hotels Business Marketing 228

Hospitality Net

JULY 2, 2024

A recent industry report claimed that there were distinct advantages of partnering with the OTAs:

OTA 189

OTA 189

Hospitality Net

FEBRUARY 29, 2024

If you work in hospitality, you are aware that one of the main challenges for hotels relies on reducing their dependency from Online Travel Agencies (OTAs). OTAs are offering guests the best of both worlds: lots of information about properties, pricing comparisons and real guests reviews.

OTA 130

OTA Travel Hospitality Hotels 130

Lodging

APRIL 17, 2023

The media is doing our job for us right now. […] The post MCR’s Morse Urges Hotel Owners To Push Rate, Cut Out OTAs appeared first on LODGING Magazine. Morse, who is CEO of MCR—one of the largest owner/operators in the U.S. lodging industry—began by imploring hoteliers to push rate. You should raise your rates.

OTA 284

OTA Hotels Operations Business 284

Hospitality Net

JANUARY 9, 2024

Lighthouse (formerly OTA Insight), the leading commercial platform for the travel & hospitality industry, today announces that for the fourth consecutive year it has been recognized as the industry leader in the following categories:

OTA 254

OTA Hospitality Travel 254

Hospitality Net

DECEMBER 20, 2023

SAN DIEGO, December 20, 2023 — Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, today announced the release of its highly anticipated ’Big Book of OTAs: A Hotelier’s Guide to Top Distribution Channels’ for 2023.

OTA 130

OTA Travel Hospitality Management Revenue 130

Hospitality Net

FEBRUARY 6, 2024

Cloudbeds, the hospitality management platform powering more reservations and happier guests for independent lodging businesses around the globe, has today revealed rankings of the highest revenue-generating Online Travel Agencies (OTAs) worldwide, as well as by various countries and regions.

OTA 186

OTA Revenue Hospitality Management Business 186

Lodging

APRIL 12, 2023

DALLAS, Texas, and DENVER, Colorado—HotelKey announced a partnership with OTA Insight to give hotels access to rate data and actionable insights to make effective pricing decisions. The strategic partnership introduces new API capabilities, including OTA Insight’s data API, drawing on a daily stream of two billion rate data points.

OTA 162

OTA Hotels Events 162

Hospitality Net

JULY 8, 2024

Join our upcoming webinar to dive deeper into the challenges of OTA undercutting and learn how Triptease’s Price Match tool can solve your rate parity issues for good. We’ll be sharing performance insights from a test group of hotels whose guests were 6X more likely to book when they saw auto-matched prices on the booking engine*.

OTA 147

OTA Hotels 147

Hotel News Resource

OCTOBER 22, 2024

Article - Expedia Partner Central: Getting Started with OTA Partnerships - Expedia is one of the major players when it comes to Online Travel Agents (OTAs). But have you ever wondered about the story behind this name?

OTA 69

OTA Travel Hotels 69

Hotelogix

SEPTEMBER 25, 2024

Online Travel Agencies (OTAs) help hotels secure more bookings by increasing their visibility globally. For small and medium-sized hotels, OTAs are crucial in reaching new guests and expanding their market. Popular OTAs like Booking.com, Expedia, Makemytrip and Agoda are common platforms that many hotels use to grow. 

OTA 52

OTA Hotels Revenue Marketing 52

STAAH

JUNE 11, 2024

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.

OTA 90

OTA Shopping Occupancy Overbooking 90

Demand Calendar

NOVEMBER 4, 2024

The most significant inflection point in recent history was the rise of online travel agencies (OTAs). Many in the hotel industry underestimated this change, leading to a reliance on OTAs that continues to impact profitability and customer relationships today.

OTA 74

OTA Hospitality Accommodation Business 74

eHotelier

JULY 15, 2024

Balancing OTAs and direct bookings requires a strategic approach that leverages the strengths of both channels.

OTA 111

OTA 111

Refine

FEBRUARY 26, 2024

In the highly competitive world of online hospitality, mastering the art of OTA listings is not just an advantage—it's a necessity. With most travelers making their accommodation decisions based on OTA rankings and reviews, understanding how to climb these ranks and convert interest into bookings is the key to success.

OTA 98

OTA Accommodation Travel Hospitality 98

Hospitality Net

MAY 24, 2023

OTA Insight, the global leader in cloud-based hospitality business intelligence, today announced the expansion of its business intelligence (BI) product suite with the launch of Spider in the Europe, Middle East and Africa markets.

OTA 187

OTA Business Revenue Management Revenue 187

Hotelogix

OCTOBER 3, 2024

In today's digital world, Online Travel Agencies (OTAs) like Booking.com and Expedia have become essential for hotels looking to reach a larger audience and increase bookings. OTAs offer unmatched exposure, but with so many hotels listed, it can be challenging to stand out. Why OTAs Matter for Hotels? 

OTA 52

OTA Market Marketing Hotels 52

Hotel News Resource

SEPTEMBER 23, 2024

Article - Are OTAs Like Priceline Suitable Channel Partners for Independent Hotels? Let's examine three of the biggest players in the OTA market to help you make informed decisions about your distribution strategy.

OTA 75

OTA Hotels Marketing Market 75

Hotel News Resource

NOVEMBER 5, 2024

Despite the industry's push toward direct bookings, the data tells an interesting story: OTAs like Booking.com and Expedia still command over 30% of all hotel and short&term rental reservations.

OTA 78

OTA Management Hotels 78

Skift Blog

OCTOBER 4, 2024

Skift Take: After a history of false starts with Tellme, Alexa, and Siri, will ChatGPT Advanced Voice Mode unlock the holy grail: booking a flight? Thomas Reiner Read the Complete Story On Skift

OTA 317

OTA Travel 317

Hotelogix

OCTOBER 24, 2024

Channel Manager A channel manager is a software that helps you distribute/update your hotel’s rooms and rates on all the connected Online Travel Agencies (OTA). For example, you sell your rooms on 5 OTAs. You can’t just set one rate and allocate a certain number of rooms to these OTAs and forget about it.

OTA 52

OTA Management Overbooking Cancellation 52

Hospitality Net

SEPTEMBER 13, 2024

Expedia has heavily invested in its ARM (Automatic Rate Match) tool to ensure it offers the best prices and wins bookings on its platform. With billion-dollar budgets and countless hours spent researching guest behavior, Expedia sets a clear example.

OTA 239

OTA Hotels 239

eHotelier

FEBRUARY 15, 2023

While it's unrealistic to target an overnight reduction in commissions, here are ways to bring about a steady adjustment of your direct booking to OTA ratio.

OTA 119

OTA 119

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.

OTA 107

OTA Overbooking ROI Hotels 107

Hospitality Net

NOVEMBER 9, 2023

OTA Insight, the global leader in cloud-based market intelligence for the travel & hospitality industry, has rebranded to Lighthouse. The rebrand consolidates multiple products and acquired companies into a single, unified commercial platform.

OTA 198

OTA Travel Hospitality Marketing 198

Skift Blog

APRIL 12, 2024

Skift Take: India is a strong source market for business travel. To cater to this robust market, online travel companies in India are diversifying their offerings. Bulbul Dhawan Read the Complete Story On Skift

OTA 297

OTA Travel Business Marketing 297

Hospitality Net

FEBRUARY 14, 2024

This means that, for the first time, hosts can take advantage of a far wider range of tech tools, which would normally only be available to those with a portfolio large enough to warrant a PMS subscription.

OTA 176

OTA Hospitality Travel 176

Hospitality Net

OCTOBER 27, 2024

Hotelchamp announces the launch of their innovative Booking Engine—the fourth product in a suite of direct conversion tools designed to help hoteliers drive traffic, improve the experience on their websites and drive direct revenue.

OTA 245

OTA Revenue 245

Hospitality Net

AUGUST 2, 2023

Denver, CO – OTA Insight, the global leader in cloud-based hospitality business intelligence, today released a comprehensive analysis highlighting the influence of Taylor Swift’s Eras Tour on hotel demand and pricing, both domestically and internationally.

OTA 179

OTA Hotel Marketing Market Marketing 179

eHotelier

NOVEMBER 10, 2024

Hotels face a constant challenge with the dominance of Online Travel Agencies (OTAs) taking share in every market.

OTA 52

OTA Travel Marketing Market 52