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As Black Friday has evolved from a single-day sales event into an extended period of promotions, hotels face new challenges in distinguishing themselves from the overwhelming presence of Online Travel Agencies (OTAs).
Balancing distribution channels between Online Travel Agencies (OTAs) and direct bookings is essential for maximizing revenue and maintaining control over the guest experience. While OTAs can drive significant traffic and bookings, relying too heavily on them can lead to increased distribution costs and diminished profit margins.
Skift Take: With generative AI, online travel agencies (OTAs) are gaining a competitive edge by offering personalized customer service and efficient issue resolutions to couple with their extensive range of travel deals and offerings. Justfly Read the Complete Story On Skift
The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals1.
AxisRooms, a leading hotel distribution technology provider, finished integrating its Channel Manager with six Hotel Property Management Systems (Hotel PMSs) and four Online Travel Agencies (OTAs) last month. It will assist hotels in retaining their current Hotel PMSs and increasing their sales through an extensive range of OTAs.
The media is doing our job for us right now. […] The post MCR’s Morse Urges Hotel Owners To Push Rate, Cut Out OTAs appeared first on LODGING Magazine. Morse, who is CEO of MCR—one of the largest owner/operators in the U.S. lodging industry—began by imploring hoteliers to push rate. You should raise your rates.
While online travel agencies and hotels are both in the business of marketing the same hotel rooms, OTAs don’t have to do all the things that hotels do - like clean the rooms.
Skift Take: Today's podcast looks at Marriott's big settlement, the shaky 2025 OTA forecast, and new loyalty rules for Hyatt and American Airlines. Rashaad Jorden Read the Complete Story On Skift
Mews, the industry-leading hospitality cloud, has released a bespoke integration to Expedia Group that allows properties to connect the leading Online Travel Agencies (OTA) directly to Mews PMS.
Lighthouse (formerly OTA Insight), the leading commercial platform for the travel & hospitality industry, today announces that for the fourth consecutive year it has been recognized as the industry leader in the following categories:
DENVER, Colorado—OTA Insight has rebranded to Lighthouse. “Our capabilities and vision have outgrown the OTA Insight […] The post OTA Insight Rebrands to Lighthouse appeared first on LODGING Magazine. The rebrand consolidates multiple products and acquired companies into a single, unified commercial platform.
A recent article in Platform Aeronaut titled ChatGPT Advanced Voice: The Future of Travel Booking or the End of OTAs? suggested that the latest reiteration of this genAI application would be the ultimate OTA killer.
Cloudbeds, the hospitality management platform powering more reservations and happier guests for independent lodging businesses around the globe, has today revealed rankings of the highest revenue-generating Online Travel Agencies (OTAs) worldwide, as well as by various countries and regions.
Skift Take: India is a strong source market for business travel. To cater to this robust market, online travel companies in India are diversifying their offerings. Bulbul Dhawan Read the Complete Story On Skift
Hotels face a constant challenge with the dominance of Online Travel Agencies (OTAs) taking share in every market. And then paying 18-23% of their net revenue back for the privilege of getting these bookings.
Online travel agency (OTA) search rankings can often leave hotel revenue and channel managers perplexed. It’s not always apparent why one hotel is placed above another in the rankings. And to complicate things even more, the algorithms that determine the listings are always changing
OTA Insight, the global leader in cloud-based hospitality business intelligence, today announced the expansion of its business intelligence (BI) product suite with the launch of Spider in the Europe, Middle East and Africa markets.
Skift Take: After a history of false starts with Tellme, Alexa, and Siri, will ChatGPT Advanced Voice Mode unlock the holy grail: booking a flight? Thomas Reiner Read the Complete Story On Skift
Skift Take: There is a sea change taking place in how banks – and particularly how credit cards – interact with the travel industry. Watch what Skift Research has to say. Jason Clampet Read the Complete Story On Skift
Skift Take: With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites. Pranavi Agarwal and Seth Borko Read the Complete Story On Skift
Skift Take: The back-to-back IPOs of TBO Tek and Ixigo signify a robust resurgence in the travel industry, highlighting the market's optimism and the sector's readiness to capitalize on the post-pandemic recovery. The Indian travel tech landscape looks set for a dynamic phase of expansion and innovation.
DALLAS, Texas, and DENVER, Colorado—HotelKey announced a partnership with OTA Insight to give hotels access to rate data and actionable insights to make effective pricing decisions. The strategic partnership introduces new API capabilities, including OTA Insight’s data API, drawing on a daily stream of two billion rate data points.
OTA Insight, the global leader in cloud-based market intelligence for the travel & hospitality industry, has rebranded to Lighthouse. The rebrand consolidates multiple products and acquired companies into a single, unified commercial platform.
This means that, for the first time, hosts can take advantage of a far wider range of tech tools, which would normally only be available to those with a portfolio large enough to warrant a PMS subscription.
Expedia has heavily invested in its ARM (Automatic Rate Match) tool to ensure it offers the best prices and wins bookings on its platform. With billion-dollar budgets and countless hours spent researching guest behavior, Expedia sets a clear example.
Skift Take: The online travel landscape is poised for dynamic growth as local players strive to maintain their dominance and western OTAs take steps to tap into the opportunity. Saniya Zanpure Read the Complete Story On Skift
Denver, CO – OTA Insight, the global leader in cloud-based hospitality business intelligence, today released a comprehensive analysis highlighting the influence of Taylor Swift’s Eras Tour on hotel demand and pricing, both domestically and internationally.
In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, speaks to Sunish Sadasivan, Vice President of E-Commerce & Revenue Management at Chroma Hospitality, as he shares the story of how their hotel reduced their reliance on OTAs for a period of time.
billion buyout by Prosus, and a Skift Research report suggests hotel websites could surpass OTAs by 2030 or maybe not. Skift Take: In major hospitality news, Hyatt is in talks to acquire Playa Hotels & Resorts, Despegar has agreed to a $1.7 Rashaad Jorden Read the Complete Story On Skift
Skift Take: Direct bookings surge as travelers prefer supplier websites over OTAs. This means OTAs will need to innovate to stay competitive. Varsha Arora Read the Complete Story On Skift
At OTA Sync, we are excited to announce the launch of the OTA Edu program, a significant initiative through which we will be donating our hotel management software to secondary schools and higher education institutions.
Skift Take: Lighthouse, the travel startup formerly known as OTA Insight, has bought Berlin-based HQ revenue. The deal marks another step in Lighthouse's strategy of expanding through talent acquisition rather than merely accumulating customer lists. Sean O'Neill Read the Complete Story On Skift
If you work in hospitality, you are aware that one of the main challenges for hotels relies on reducing their dependency from Online Travel Agencies (OTAs). OTAs are offering guests the best of both worlds: lots of information about properties, pricing comparisons and real guests reviews.
Skift Take: "The relationship between Google and the OTAs — it’s a symbiotic one. It’s a complex one. You could even say it’s a little bit abusive." " — Rashaad Jorden Read the Complete Story On Skift
Join our upcoming webinar to dive deeper into the challenges of OTA undercutting and learn how Triptease’s Price Match tool can solve your rate parity issues for good. We’ll be sharing performance insights from a test group of hotels whose guests were 6X more likely to book when they saw auto-matched prices on the booking engine*.
Skift Take: Recipe for the most-loved OTA in Southeast Asia = Free flights for a year for as less as $250. Lip smacking, much? Peden Doma Bhutia Read the Complete Story On Skift
Skift Take: Will hotel websites become the dominant distribution channel for hotels by 2030, leaving online travel agencies behind? It could certainly happen. However, there are reasons that scenario might not take place. Let's discuss this again in five years. Dennis Schaal Read the Complete Story On Skift
SAN DIEGO, December 20, 2023 — Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, today announced the release of its highly anticipated ’Big Book of OTAs: A Hotelier’s Guide to Top Distribution Channels’ for 2023.
Hotelchamp announces the launch of their innovative Booking Engine—the fourth product in a suite of direct conversion tools designed to help hoteliers drive traffic, improve the experience on their websites and drive direct revenue.
In this report, based on the wishes of both branded and independent hoteliers surveyed, Skift Research predicts that by 2030, direct digital channels will have overtaken the OTAs as the dominant distribution channel for hoteliers: $409 billion of hotel gross bookings are expected to come from direct digital channels, compared to just $333 billion from (..)
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