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Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs

Hospitality Net

As Black Friday has evolved from a single-day sales event into an extended period of promotions, hotels face new challenges in distinguishing themselves from the overwhelming presence of Online Travel Agencies (OTAs).

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The Hotelier’s Guide to Profitable Direct Booking and OTA Management

Hospitality Net

Balancing distribution channels between Online Travel Agencies (OTAs) and direct bookings is essential for maximizing revenue and maintaining control over the guest experience. While OTAs can drive significant traffic and bookings, relying too heavily on them can lead to increased distribution costs and diminished profit margins.

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How Justfly Is Using Generative AI to Reshape the OTA Experience

Skift Blog

Skift Take: With generative AI, online travel agencies (OTAs) are gaining a competitive edge by offering personalized customer service and efficient issue resolutions to couple with their extensive range of travel deals and offerings. Justfly Read the Complete Story On Skift

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Hotels under pressure to respond as OTA competition for guests lead gen explodes

Hospitality Net

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals1.

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AxisRooms integrates its Channel Manager with leading Hotel PMSs and OTAs

Hospitality Net

AxisRooms, a leading hotel distribution technology provider, finished integrating its Channel Manager with six Hotel Property Management Systems (Hotel PMSs) and four Online Travel Agencies (OTAs) last month. It will assist hotels in retaining their current Hotel PMSs and increasing their sales through an extensive range of OTAs.

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MCR’s Morse Urges Hotel Owners To Push Rate, Cut Out OTAs

Lodging

The media is doing our job for us right now. […] The post MCR’s Morse Urges Hotel Owners To Push Rate, Cut Out OTAs appeared first on LODGING Magazine. Morse, who is CEO of MCR—one of the largest owner/operators in the U.S. lodging industry—began by imploring hoteliers to push rate. You should raise your rates.

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What Hotels Can Learn From Amazon, Netflix and the OTAs

Hospitality Net

While online travel agencies and hotels are both in the business of marketing the same hotel rooms, OTAs don’t have to do all the things that hotels do - like clean the rooms.

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