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Managing online bookings is one of the biggest challenges for hotels today, especially when they work with multiple Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda. It acts as a central hub that syncs your hotels availability, pricing, and bookings across all your connected OTAs in real time. Heres how it helps: 1.
Overbookings can be stressful for the front desk and the guest, but you can manage them with ease if you have a proper plan in place. While for some hoteliers it’s best to avoid overbookings altogether, for others, a good strategy can increase revenue, improve the occupancy rate and mitigate losses.
The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%.
Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.
Some of your competitors made five times their usual revenue during the Coldplay concert simply by optimizing their pricing and room availability, while others failed to act and barely made a dent in their earnings. The question is, will you seize this opportunity, or will you watch another revenue surge pass you by?
Hoteliers face several challenges that include juggling between online travel agents (OTAs) to maintain rate parity and ensure smooth operations without overbookings or missed opportunities. STAAH connects to more than 500 OTAs, including niche channels.
The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.
Gone are the days of dealing with multiple systems for reservations, revenue management, and guest engagement. Spreadsheets for revenue tracking. Simplified Distribution: Managing room inventory across multiple Online Travel Agencies (OTAs) can be complex. Identify upselling opportunities to boost revenue.
A robust sales distribution strategy is indispensable for hotels striving to maximise revenue and drive direct bookings. OTAs can drive booking volume, albeit at a high cost of acquisition (which can range from 15 – 30% commission), or hotels can maximise revenue by working with select niche partners to drive quality reservations.
Let’s be honestrunning a hotel while managing its revenue at the same time is a balancing act. From making sure staff, guests, and smooth operations are all attended to, we can understand why revenue management so frequently gets put on the back burners. What Are Revenue Management Tools? Thats where outsourcing comes in.
Let's explore how you can leverage online reviews to boost your hotel's revenue in 2025. Data-Driven Hospitality Big data and AI are our new revenue managers, optimizing operations better than a seasoned GM. Eco-friendly tech isn't just nice to have; it's what our guests expect.
Hoteliers need to employ smart strategies to optimize revenue and profitability. One of the most powerful tools in their arsenal is a robust Revenue Management Solution (RMS). This enables hoteliers to adjust room rates dynamically to maximize revenue based on current market conditions.
How Hotels Can Leverage Mahakumbh 2025: Strategies for Success The Mahakumbh 2025 presents an extraordinary opportunity for hotels to boost revenue, build long-term guest relationships, and position themselves as leaders in the hospitality industry. Here’s how hoteliers can leverage this event effectively: 1.
It can directly impact revenue, guest satisfaction, and your ability to scale. A channel manager connects your property management system to booking platforms such as OTAs, GDS (Global Distribution Systems), and direct booking engines. Delays can lead to double bookings or lost revenue.
Hotel overbookings can be a divisive topic. Some hoteliers love using this strategy to boost their revenue and protect their property from losing out due to last-minute cancellations. However, you can minimise the risk of having to walk travellers if you have a solid overbooking strategy. What happens when a hotel overbooks?
But here’s the good news: a streamlined, intuitive PMS UX can turn hotel operations around—boosting staff productivity, enhancing guest satisfaction , and improving hotel revenue management. Channel Management Real-time inventory syncing across OTAs and direct booking platforms enhances accuracy and reduces overbooking.
Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. A channel manager automates this process, syncing room rates and availability across all platforms, reducing the risk of overbookings or pricing discrepancies.
Drip Feed feature allows you to strategically control inventory across OTAs to maximise revenue and booking conversions. The primary advantage of Drip Feed is you do not sell an overwhelming majority of rooms at a single price point or to a single OTA. Sending zero inventory to channels when fully booked avoids overbooking.
Unified reservations handling: The enhanced connection facilitates seamless booking updates between Cloudbeds and Sabre, ensuring that every reservationwhether from OTAs, direct bookings or GDSis immediately logged in the Cloudbeds PMS.
Improved online channel management capability and direct booking capability on the website streamlines distribution and increases revenue. Coordinating availability across multiple channels was a cumbersome task, often leading to overbooking or missed opportunities. It was known to be a performance driver for properties of any size.
. “When I joined Neera Retreat, it was evident that the hotel owner was deeply committed to leveraging technology to enhance bookings and revenue across multiple channels,” she said. Better distribution, easier revenue growth What if you could boost your hotel's bookings and bottom line while also reducing your workload?
We recently chatted with Jon Murphy, Consultant Revenue Director supporting the Kaleidoscope Collection, about how the brand benefits from working with an industry-leading hotel commerce platform. It’s way easier to try additional channels now because SiteMinder connects to so many OTAs”, he said.
The Indian hotel no longer struggles with the aftermath of manual inventory and rate management, including overbookings and loss of staff efficiency. This activity was time-consuming for the team and opened the door to issues such as unintentional overbooking or lost revenue due to delayed rate updates.
For small and mid-size hotels, having the right OTA ( Online Travel Agencies ) channel manager is critical. This tool not only simplifies operations but also helps maximize revenue and improve the guest experience. This tool not only simplifies operations but also helps maximize revenue and improve the guest experience.
A skilled reservations manager can directly influence your revenue by ensuring your rooms are always accurately represented across booking channels, minimising missed opportunities due to errors or delays. Their job is to ensure accuracy, efficiency, and a smooth experience for guestsall while complying with hotel policies and procedures.
Like many other areas in travel and hospitality, revenue management has dramatically changed in the last two years. We spoke to leading revenue managers on what they think lies ahead. Don’t rule out presence on OTAs,” suggests Jaydeep, “but make sure you keep up your profiles on other online media.”. Additional revenue streams.
From before they arrive and visit third-party sites or OTAs to look for accommodation or online reviews to your website, email communications and the actual stay – everything contributes towards guest experience. Incentivise them to book directly by providing value-added offers that make a booking via your website more attractive than OTAs.
Connectivity challenges Prior to STAAH managing connections with multiple OTAs, ensuring correct inventory allotment and rates was challenging. In addition to this keying in bookings from OTAs into the PMS was cumbersome and prone to errors. STAAH’s benefits don’t stop at its industry-leading connectivity capabilities.
We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.
and suggests you the right room rate so that you can get more out of your room revenue. Channel Manager A channel manager is a software that helps you distribute/update your hotel’s rooms and rates on all the connected Online Travel Agencies (OTA). For example, you sell your rooms on 5 OTAs.
The need to solve a juggling act Featuring multiple room types and being connected to a number of OTAs as well as their own booking engine meant that staff at River Beach Resort & Residences spent a considerable time updating availability and rates across every channel. The result is directly evident on the bottom line.
Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue. These statistics show why OTAs are essential for hotels.
Prior to joining the STAAH network, the hotel staff spent endless hours updating availability and rates on OTAs. The manual nature of updates limited the OTA partners they could work with as the risk of overbooking and other errors was very high, especially as they frequently have connectivity issues.
What is an OTA channel manager? An OTA channel manager is a tool used to manage online travel agents (OTAs) in a single platform. It is commonly used by hotel sales and revenue managers to update rooms and rates in real-time. Table of contents Why use a channel manager for OTAs? The setup didn’t take long at all.”
Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades.
“As the largest hotel in Dalat with many room types, Terracotta Resort was in a situation where inventory management on more than 10 OTA channels became increasingly difficult,” said Mr. Triết, “The inability to update rooms and rates immediately is a potential obstacle to revenue flow and a constant obstacle for employees.
Introduction: The Hidden Revenue Killer for Hotels Did you know that hotels utilizing a mix of OTAs, metasearch engines, and direct booking strategies experience significantly higher revenue growth than those relying on a single channel? The key to higher occupancy rates and maximized revenue ?
Unified reservations handling : The enhanced connection facilitates seamless booking updates between Cloudbeds and the Sabre CRS, ensuring that every reservation – whether from OTAs, direct bookings, or GDS – is immediately logged in the Cloudbeds PMS.
The powerful, but easy-to-use, features of STAAH have resulted in significant increase in online reach and revenue for the northeast Indian hotel. Coordinating availability across multiple channels was a cumbersome task, often leading to overbookings or missed opportunities.
This has minimised revenue loss from vacant rooms while maximising our occupancy rates.” With a two-way connection between the hotel and online travel agents (OTAs), the PMS automatically updates reservations made through any online booking channel. Previously, the resort handled all tasks manually, which was time-consuming.
Unplanned overbookings, front desks staffed 24/7, and marketing or finance degrees to optimize revenue will soon be a thing of the past. Online travel agencies (OTAs) have returned stronger than ever. In 2023, OTAs generated 60.5% So are siloed and disparate legacy systems. of bookings generated on direct channels.
Unnecessary time spent on manual work, slow data entry and error-prone admin tasks is not only annoying, but detrimental to revenue performance. This has not just saved countless hours but has also reduced the risk of errors and overbookings , providing a seamless booking experience for guests. All good decisions are centred on data.
With its previous technology partner, Sutton Hall was lagging behind in providing this seamless online experience to its guests, potentially affecting guest satisfaction and losing revenue. On the channel management front, overbookings and incorrect pricing were adding to the poor online experience for Sutton Hall.
It’s about enhancing the guest experience and boosting your revenue. The more intuitive and easier your booking process is, the easier it will be for hotels to compete with online travel agents (OTAs) for direct bookings. Ability to offer guests offers, demand-led rates ( dynamic pricing ) and comparing rates with OTAs.
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