Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Xotels

APRIL 3, 2024

Seize the right opportunities: opportunities are abundant – but trying to find the right distribution mix and deciding which opportunities to target is where hoteliers get lost in the giant maze of channels available. Also, gone are the days of selling the majority of your rooms through OTAs.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

NOVEMBER 14, 2023

SiteMinder’s platform is built on the foundation of driving more bookings, both direct and through OTAs, and providing unparalleled insights into the hotel’s performance metrics. Hoteliers can craft targeted marketing strategies, optimise pricing, and ultimately drive more bookings.

OTA 52

OTA Revenue Management Overbooking 52

SiteMinder

SEPTEMBER 6, 2023

This efficiency not only reduces operational costs but also minimises the risk of overbooking or scheduling conflicts. In the case of those hotels using multiple OTAs, the right booking engine should also synchronise these details across every other channel in use.

Hotels 98

Hotels Revenue Occupancy Services 98

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Cloudbeds

APRIL 15, 2024

Distribution Distribution continues to get more complex—from hundreds of online travel agencies (OTAs) to metasearch sites and GDSs, hotels need to properly distribute their inventory. Channel managers, central reservation systems (CRS) , RMSs, and PMSs all play crucial roles in effectively managing inventory.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

SiteMinder

JUNE 12, 2024

The use of yield management should factor in the costs of channels – from GDSs, OTAs, wholesalers, meta search sites and property websites to direct calls – and therefore how to better yield your inventory by channel, customer and more. This can involve overbooking strategies to account for last-minute cancellations or no-shows.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Little Hotelier

JULY 16, 2024

How will you balance direct bookings with OTA bookings? Of course, you need to balance this with the market you’re in and what your competitors are doing. Identify your target market It’s imperative that you know who your property and your rooms appeal to. The main priority was to eliminate overbooking.

Management 52

Management Hotels Revenue OTA 52

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. Don’t put all your eggs in one basket Statistics from HSMAI show 76% of independent hotel room nights are reserved through OTAs, costing hotels billions in commissions every year.

Revenue 52

Revenue Hotels OTA Operations 52

Xotels

APRIL 3, 2024

Seize the right opportunities: opportunities are abundant but trying to find the right distribution mix and deciding which opportunities to target is where hoteliers get lost in the giant maze of channels available. Also, gone are the days of selling the majority of your rooms through OTAs.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

SiteMinder

OCTOBER 11, 2022

Develop a better rapport with your target market segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. There are hundreds of property management systems on the market. Build relationships with guests.

Hotels 52

Hotels Management Revenue Management Revenue 52

Hotelogix

OCTOBER 18, 2023

This prevents overbookings, eliminates misunderstandings, and ensures that guests receive precise information when making reservations. Provides Multi-channel Distribution Integration with various distribution channels like online travel agencies OTAs and global distribution systems GDS expands your hotel's reach to a worldwide audience.

Business 40

Business Global Distribution System Cancellation Hotels 40

MediaBoom

MARCH 14, 2024

Driving Direct Bookings and Reducing Dependence on OTAs A strategic loyalty program significantly influences a property’s reservation process, motivating guests to book directly. This approach not only boosts guest contentment with customized perks but also augments revenue by reducing commissions to OTAs.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Hotelogix

JANUARY 12, 2025

Whether it’s a well-crafted website, partnerships with OTAs, or engaging social media, creating a strong online footprint is how you turn searches into bookings. Online Travel Agencies: Expanding Your Reach When travelers search for a place to stay, they usually turn to Online Travel Agencies (OTAs) like Booking.com, Expedia, or Agoda.

OTA 52

OTA Hotels Travel Management 52