Remove OTA Remove Overbooking Remove Yield Management
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What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.

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Silavadee Pool Spa Resort Samui increases bookings by 60% with SiteMinder’s platform

SiteMinder

Silavadee Pool Spa Resort emphasises that “since implementing SiteMinder, we have experienced a significant increase in online bookings, up to 60%, through effective yield management strategies based on market trends. This has minimised revenue loss from vacant rooms while maximising our occupancy rates.”

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Hotel Distribution Channels- Types & Strategies to Optimize

Hotelogix

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  

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Innovative Techniques for Hotels to Optimize Room Rates, Occupancy, and Revenue

Horizon Hospitality

Dynamic pricing, or yield management, involves adjusting room rates in real-time based on supply and demand, with the ultimate goal being to increase the Revenue Per Available Room ( RevPAR ). Channel Management Software will help manage room inventory across multiple online travel agencies (OTAs) and booking platforms.

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What is a channel manager? All you need to know

Cloudbeds

And even then, manually-managed distribution is risky: any delays in updating rates and availability on a channel’s extranet could mean selling a room that isn’t available or selling at a lower rate, which can lead to overbooking and sub-optimal yield management. The same happens with a cancellation.

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What is a hotel reservation system and why is it important?

Cloudbeds

The information is then populated into the PMS and distributed to the hotel’s booking channels with the help of channel management software. These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the global distribution system (GDS), wholesalers, and metasearch sites.

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Hotel Revenue Management Strategies

Xotels

Also, gone are the days of selling the majority of your rooms through OTAs. Encourage Direct Hotel Bookings Encouraging customers to book directly should be a main priority included in your revenue management strategy. Bring customers to your website: thinking multi-channel here is important.