gcommerce

DECEMBER 17, 2024

Battling OTAs for direct business Blog summary: As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels and OTAs to win customers. The newest battlefield is hotel metasearch, and OTAs have committed an outsized portion of their attention and budget to ensure they dominate the field.

OTA 52

OTA Digital Marketing Marketing Market 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Much like with OTAs, the search results then display a list of available hotels and rates in the destination.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

SiteMinder

SEPTEMBER 26, 2022

While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Hotels collect a lot of guest information during the booking process and stay.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Cloudbeds

MARCH 20, 2023

They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

TravelNet

DECEMBER 12, 2023

Direct bookings are critical From self-publishing to retail, individuals and companies are using modern tools to help take business away from the “big boxes,” and it’s starting to work. Building a robust mailing list, for example, is the easiest way to build and maintain control over your own customer base.

Average Length of Stay 52

Average Length of Stay Occupancy Retail OTA 52

Boutique Hotel News

DECEMBER 20, 2022

Marc Saunders, director of marketing at Splendid Hospitality, also believes there is opportunity to drive revenue by activating hotel spaces with retail partnerships. As a result, hotels will maximise partnerships with retailers and become more multifaceted in their approach,” he says. “The

Travel 124

Travel Hotels Branding Consumer 124

Cloudbeds

JANUARY 22, 2025

Reevaluate your current contracts with OTAs (online travel agencies), GDSs (Global Distribution System), and other partners and invest in direct marketing strategies. Consider offsetting rent costs by subleasing underutilized spaces, such as conference rooms or retail areas.

Revenue 40

Revenue Hotels Operations Average Daily Rate 40

Cloudbeds

DECEMBER 2, 2024

No use of external or forward-looking data Traditional models don’t incorporate external data—such as compset rates and benchmarks, the hotel’s ranking on online travel agencies (OTAs), and search traffic from partners—to process it into a unified framework alongside rates and bookings. This forward-looking data (e.g.,

Forecasting 75

Forecasting Revenue Management Occupancy Revenue 75

SiteMinder

JANUARY 8, 2024

Determine guest behaviours – If you notice that female guests correlate with more retail revenue in the hotel, think about implementing promotions during these periods to bolster sales even more. Online booking engines This is essential if you want to capture direct bookings and reduce the reliance and commission you pay to OTAs.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

Determine guest behaviours – If you notice that female guests correlate with more retail revenue in the hotel, think about implementing promotions during these periods to bolster sales even more. Online booking engines This is essential if you want to capture direct bookings and reduce the reliance and commission you pay to OTAs.

Operations 52

Operations Management OTA Hotels 52

Hotelier Magazine

DECEMBER 17, 2024

A channel direct is less cost to me than an OTA, so Im trying to encourage them to come direct, says Akhavan. CoStar Group started tracking hotel guest segmentation in January 2002 to allow for deeper analysis of customer segments. Its why Akhavan underscores the importance of understanding customers purchase paths.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

SiteMinder

SEPTEMBER 12, 2023

Travel wholesalers are B2B companies that purchase hotel room inventory in bulk at a discounted rate and sell it to OTAs, travel agents, tour operators, airlines, and other travel or accommodation sellers. What are travel wholesalers? Let’s take a look.

Travel 52

Travel Hotels B2B OTA 52

SiteMinder

NOVEMBER 30, 2023

Now online travel agents (OTAs), hotel websites, and social media dominate the travel landscape. Even at a more physical level, hotels are hiring specialists to manage social media , Wi-Fi and other IT services, in addition to retail components. However, the convenience of technology extends much further than this for travellers.

Travel 52

Travel Hotels Services OTA 52

Hotel Operations

APRIL 28, 2023

Travelers increasingly use digital channels – not just OTAs but TripAdvisor and Google – to share their experiences with others. It emerged from the rise of popularity and social networking and travelers sharing their experiences with everyone – whether it was good or bad. That’s only increasing with time.” “Our

Management 80

Management Hotels Branding Hiring 80

SiteMinder

OCTOBER 11, 2022

From the large OTAs and GDSs to individual retail travel agents, you’ll be able to instantly provide real-time booking information to your agents that will help drive bookings. Creating partnerships with different types of agents in the industry, from OTAs to GDSs, is necessary to survive in a competitive climate.

Hotels 52

Hotels Management Revenue Management Revenue 52

Xotels

JULY 26, 2024

Direct Bookings: Loyalty programs encourage guests to book directly with you, saving you those hefty commissions paid to OTAs. Here are a few more ideas to spark your imagination: Retail: Sell locally made crafts or souvenirs in your lobby. Fight Brand Hijacking: OTAs tend to advertise in Search Engines on your hotel name.

Yield Management 59

Yield Management Upsell Hotels Ancillary Revenue 59

SiteMinder

AUGUST 1, 2024

Sales channels: How you will determine your distribution strategy , whether it’s direct bookings, online travel agents (OTAs), or a combination of both. Channel management systems: How are you connecting your hotel to various online travel agents (OTAs) and global distribution systems (GDS) to maximise your reach?

Business 95

Business Revenue Hotels Occupancy 95

Xotels

JULY 26, 2024

Direct Bookings: Loyalty programs encourage guests to book directly with you, saving you those hefty commissions paid to OTAs. Here are a few more ideas to spark your imagination: Retail: Sell locally made crafts or souvenirs in your lobby. Fight Brand Hijacking: OTAs tend to advertise in Search Engines on your hotel name.

Yield Management 52

Yield Management Upsell Revenue Hotels 52

Xotels

JULY 26, 2024

Direct Bookings: Loyalty programs encourage guests to book directly with you, saving you those hefty commissions paid to OTAs. Here are a few more ideas to spark your imagination: Retail: Sell locally made crafts or souvenirs in your lobby. Fight Brand Hijacking: OTAs tend to advertise in Search Engines on your hotel name.

Yield Management 52

Yield Management Upsell Revenue Hotels 52

Travel Media Group

JANUARY 16, 2024

So I had to pivot, stepped into some other industries, including managing investments for, uh, you know, some retail office development, had a charter yacht business, and several other interesting deals associated with commercial real estate. Uh, but then last year I was like, I just wanna get back to my passion. Charles Oswald: Absolutely.

Hospitality 52

Hospitality Digital Marketing Management Market 52

Boutique Hotel News

OCTOBER 28, 2022

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), says: “As momentum accelerates ahead of the region’s first FIFA World Cup in Qatar, Dubai is privileged to be chosen as one of three cities globally to host an official flagship FIFA Fan Festival.

Tourism 52

Tourism Accommodation Events OTA 52