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Is My Hotel Room Pricing Logical?

STAAH

Decision: Should we increase or hold the retail pricing on online travel agents (OTAs) and the brand website? If demand is high and competition is priced higher, increasing the rate could maximize revenue. Decision: Should we increase or hold the retail pricing?

Occupancy 113
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Market segmentation is a key piece of revenue management

Hotelier Magazine

This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy. IHG is a great practitioner of market segmentation, says Tarandeep Singh, regional VP of Commercial, Marketing & Revenue Management, Canada, IHG Hotels & Resorts.

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From guesswork to predictive power: The evolution of hotel demand forecasting

Cloudbeds

Understanding future demand trends, their causes, and the guest segments driving them can help hotel revenue managers adjust room rates to boost occupancy and sales. Managers can use it to budget, allocate resources, streamline inventory management, and improve the guest experience. This forward-looking data (e.g.,

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EBITDAR explained: Driving financial health for hotels

Cloudbeds

Business intelligence software To improve EBITDAR, teams can use business intelligence software to collaborate, identify opportunities to reduce costs, and find ways to increase revenue. 7 tips to improve EBITDAR As a profit metric, EBITDAR can be improved in two ways: increasing revenue and reducing costs.

Revenue 40
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How to attract the right guests with hotel market segmentation (step-by-step guide)

Cloudbeds

It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. When lodging operators divide guests into segments, they can be more targeted in promotions, communications, and guest services to increase revenue, guest loyalty, and guest satisfaction.

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What is hotel metasearch marketing? The complete guide for lodging properties

Cloudbeds

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Much like with OTAs, the search results then display a list of available hotels and rates in the destination.

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Hotel Management: Meaning, Types, and Operations

SiteMinder

Types of hotel management If we zoom in on accommodation management, it too can be divided into a few different categories, which reflect the broad range of tasks and challenges that hotel management presents. You’ll need smart revenue management and pricing strategies if you want to optimise your Average Daily Rate (ADR).