SiteMinder

SEPTEMBER 26, 2022

While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Understand your existing customers in the target market segment.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

Cloudbeds

MARCH 20, 2023

They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

SiteMinder

JANUARY 8, 2024

You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Implement strong marketing tactics – The operational functions of the hospitality industry can be drastically reinforced with a fine-tuned and aligned marketing strategy.

Operations 59

Operations Management OTA Hotels 59

Hotelier Magazine

DECEMBER 17, 2024

This engagement can enhance the guest satisfaction and loyalty so essential to our growth and success, he says, adding that segmentation also allows for smarter and more seamless operations through the implementation of dynamic pricing, ideally timed promotions and reduced costs per customer acquisition through more targeted marketing.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

SiteMinder

JANUARY 8, 2024

You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Implement strong marketing tactics – The operational functions of the hospitality industry can be drastically reinforced with a fine-tuned and aligned marketing strategy.

Operations 52

Operations Management OTA Hotels 52