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Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game – upselling and cross-selling.
F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling. Reevaluate your current contracts with OTAs (online travel agencies), GDSs (Global Distribution System), and other partners and invest in direct marketing strategies.
And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Much like with OTAs, the search results then display a list of available hotels and rates in the destination.
Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game upselling and cross-selling.
Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game – upselling and cross-selling.
No use of external or forward-looking data Traditional models don’t incorporate external data—such as compset rates and benchmarks, the hotel’s ranking on online travel agencies (OTAs), and search traffic from partners—to process it into a unified framework alongside rates and bookings. This forward-looking data (e.g.,
Determine guest behaviours – If you notice that female guests correlate with more retail revenue in the hotel, think about implementing promotions during these periods to bolster sales even more. Online booking engines This is essential if you want to capture direct bookings and reduce the reliance and commission you pay to OTAs.
Determine guest behaviours – If you notice that female guests correlate with more retail revenue in the hotel, think about implementing promotions during these periods to bolster sales even more. Online booking engines This is essential if you want to capture direct bookings and reduce the reliance and commission you pay to OTAs.
From the large OTAs and GDSs to individual retail travel agents, you’ll be able to instantly provide real-time booking information to your agents that will help drive bookings. Creating partnerships with different types of agents in the industry, from OTAs to GDSs, is necessary to survive in a competitive climate.
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