Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Travel Sales 98

gcommerce

AUGUST 27, 2024

When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenue management is paramount. The role of revenue management in luxury hospitality At the core of revenue management lies the art of optimizing room rates and availability to maximize revenue.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Hotelogix

JULY 11, 2024

As an independent hotel owner, you understand the challenges of driving revenue in a competitive market. In this blog, we will delve into different aspects of hotel revenue management and explore top tips and tricks to help you optimize your hotel’s revenue potential. 

Revenue Management 52

Revenue Management Revenue Management Hotels 52

SiteMinder

MAY 21, 2023

Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. This has minimised revenue loss from vacant rooms while maximising our occupancy rates.” Previously, the resort handled all tasks manually, which was time-consuming.

Resorts 98

Resorts Overbooking Yield Management OTA 98

Hotelogix

SEPTEMBER 19, 2024

Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. Online Booking: Customer support varies by platform; while some OTAs offer 24/7 assistance, others may not provide immediate help.

Travel 52

Travel OTA Target Marketing Occupancy 52

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.

OTA 87

OTA Email Marketing Marketing Strategy Market 87

SiteMinder

AUGUST 29, 2023

Understanding and controlling hotel operating costs While revenue generation often takes the spotlight, equally crucial is the understanding and control of hotel operating costs. Typical hotel operating expenses list Managing a hotel’s finances requires a keen understanding of both its revenue streams and its operating expenses.

Revenue 52

Revenue Hotels OTA Operations 52

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites.

OTA 98

OTA Digital Marketing Market Marketing 98

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. To make this possible having a robust online booking system is really important to help you reach your revenue goals.

Cancellation 75

Cancellation OTA Global Distribution System Revenue 75

SiteMinder

JUNE 12, 2024

Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

STAAH

OCTOBER 15, 2024

Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. Tip for Hoteliers: A good channel manager helps hoteliers maximize their visibility across multiple online travel agencies (OTAs) and direct booking platforms.

OTA 52

OTA Overbooking Revenue Management Revenue 52

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Inn Quest

SEPTEMBER 5, 2023

Hotel inventory management is the process of efficiently overseeing and optimizing a hotel’s available resources including rooms, services and facilities, to maximize revenue and guest satisfaction. Food and Beverage: Restaurants, bars and room service are vital revenue streams.

Management 87

Management Overbooking Revenue Hotels 87

SiteMinder

SEPTEMBER 6, 2023

The more you can funnel guests through your own website, the more you retain full control over the revenue and the guest experience. Any hiccups or delays can lead to booking abandonment, leaving potential revenue on the table. But it’s not just about the bottom line.

Hotels 98

Hotels Revenue Occupancy Services 98

Cloudbeds

APRIL 15, 2024

Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability. It’s happening in every department, from the front office to accounting, marketing, revenue management, and food and beverage.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market. 

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

SiteMinder

NOVEMBER 14, 2023

It offers tools for reservations and property management, but its strength lies in its comprehensive suite of solutions aimed at maximising a hotel’s revenue potential. With a global presence and partnerships with leading OTAs, SiteMinder ensures that hoteliers have the tools they need to stay competitive in an ever-evolving industry.

OTA 52

OTA Revenue Management Overbooking 52

Cloudbeds

MAY 8, 2024

After reading this article, you will learn how an effective analysis of your property’s booking performance will help you better understand your property’s demand patterns and how to leverage them to maximize revenue and occupancy. What is booking performance? are the most common. What is the cause? (Is Is it a particular group?

Cancellation 52

Cancellation Revenue Occupancy Revenue Management 52

SiteMinder

SEPTEMBER 26, 2022

While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Understand your existing customers in the target market segment.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Cloudbeds

MARCH 20, 2023

Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. Boost revenue and profitability. Subdivide segments.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

SiteMinder

JANUARY 8, 2024

Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform. Revenue management: Depending on the size of the hotel, the task of managing revenue might be given to the general manager or to a dedicated financial officer.

Operations 59

Operations Management OTA Hotels 59

MediaBoom

AUGUST 1, 2024

Email Marketing This year, global email marketing revenue will hit $12.33 Of course, email marketing for hospitality and tourism is a valuable part of your campaign. What makes apps and mobile marketing and advertising so advantageous is that it’s yet another touchpoint you can use to connect with your target market.

Tourism 94

Tourism Market Marketing Hospitality 94

Inn Quest

AUGUST 15, 2023

These software are a valuable ally to hoteliers, helping streamline the distribution process and maximize revenue potential. Each OTA has its own system, interface and requirements for updating room availability, rates and reservations. This is where a hotel channel manager comes into play.

Management 52

Management Global Distribution System Overbooking OTA 52

Xotels

AUGUST 15, 2022

Get a clear overview of what drove revenues each day. Perform displacement calculations on all segments, channels, and accounts to uncover hidden revenue potential. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property. Hold on, it gets even funnier.

Marketing 59

Marketing Market Hotels ROI 59

SiteMinder

AUGUST 1, 2024

SiteMinder’s platform empowers you to execute your hotel business plan seamlessly and drive revenue growth. Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision.

Business 52

Business Revenue Hotels Occupancy 52

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Ready to make every click count?

Marketing Strategy 63

Marketing Strategy Hotel Marketing Market Marketing 63

Hotelogix

NOVEMBER 28, 2024

Whether it's business travelers seeking efficiency, luxury seekers craving unique experiences, or budget-conscious families planning their vacations, each group has distinct needs and preferences that present unique revenue opportunities.

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

SiteMinder

JANUARY 8, 2024

Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform. Revenue management: Depending on the size of the hotel, the task of managing revenue might be given to the general manager or to a dedicated financial officer.

Operations 52

Operations Management OTA Hotels 52

SiteMinder

AUGUST 1, 2024

Hoteliers use rate shopping to benchmark against other properties, optimise pricing decisions, and find opportunities to maximise revenue and profitability. This blog will give you a full overview of hotel rate shopping and rate shopper tools, which you can use to boost revenue success at your business.

Shopping 52

Shopping Revenue Average Daily Rate Occupancy 52

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. Social Media Marketing and Content Creation Social media is your resort’s virtual living room.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Little Hotelier

JULY 16, 2024

This means managing supply and demand to hit your desired occupancy rate while also maximising the revenue returns for your business. It’s important to manage your hotel’s inventory strategically because it gives you the opportunity to maximise the amount of bookings and revenue you can win. It’s much better to be dynamic.

Management 52

Management Hotels Revenue OTA 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. It drives bookings, increases brand awareness and boosts revenue. Or enhance brand visibility in your target market? These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. Marketing your bed and breakfast is the only way to consistently get bookings and earn revenue.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

gcommerce

FEBRUARY 13, 2023

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. OTAs are pushing hard to regain their footing.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Little Hotelier

MAY 18, 2023

Sometimes you can be held back by: Limited marketing budget Low brand recognition Limited staff Seasonal fluctuations Inefficient booking and reservation systems Limited guest loyalty and repeat business It’s a lot to deal with. Tips for success While OTAs are useful, you don’t want to rely on them all the time. Slow season?

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

Catala Consulting

DECEMBER 28, 2023

In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. Understanding patterns and guest preferences allows for better resource allocation, targeted marketing, and overall improved guest services.

Management 52

Management Revenue Management Revenue Hotels 52

MediaBoom

AUGUST 6, 2024

In fact, a strong brand can increase revenue by up to 23%. A well-defined hotel brand is more than a mere logo or slogan; it’s a carefully constructed identity that encapsulates the hotel’s values, personality, and aspirations that differentiates it from competitors and resonates with its target audience. Let Mediaboom guide you.

Branding 92

Branding Hotels Services Market 92