Hotel Business

APRIL 4, 2024

They will know where you stayed the last time, and what chain scale you stayed at. ” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targeted marketing.”

Target Marketing 111

Target Marketing OTA Scale Resorts 111

Catala Consulting

DECEMBER 28, 2023

Just as scientists hypothesize and experiment to understand phenomena, hoteliers can implement similar methodologies to test new ideas, services, or processes on a small scale before full implementation. The ability to quickly adapt and respond to market changes can set a hotel apart in a competitive market.

Management 52

Management Revenue Management Revenue Hotels 52

SiteMinder

JANUARY 8, 2024

Placing yourself on a scale of personal growth is especially important for a hotel manager. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment.

Operations 59

Operations Management OTA Hotels 59

Little Hotelier

MAY 18, 2023

Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? Establish a direct channel with a booking engine OTAs charge commissions which can cut directly into the profitability of your enterprise. Does the font scale properly? Don’t worry, we’ll wait.

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

SiteMinder

JANUARY 8, 2024

Placing yourself on a scale of personal growth is especially important for a hotel manager. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment.

Operations 52

Operations Management OTA Hotels 52

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. Don’t put all your eggs in one basket Statistics from HSMAI show 76% of independent hotel room nights are reserved through OTAs, costing hotels billions in commissions every year.

Revenue 52

Revenue Hotels OTA Operations 52

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In marketing, it’s often said that it costs five times more to acquire a new customer than to keep an existing customer. Many OTAs offer loyalty programs, too.

Travel 52

Travel Hotels OTA Services 52