STAAH

OCTOBER 15, 2024

A good PMS streamlines these processes, freeing up staff to focus on delivering exceptional service. Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. By automating updates in real-time, hotels save time and avoid errors.

OTA 52

OTA Overbooking Revenue Management Revenue 52

SiteMinder

MAY 21, 2023

The remarkable service and awe-inspiring ocean views leave a lasting impression on both local and global travellers, making it a coveted destination on their must-visit lists. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

SiteMinder

MARCH 25, 2024

It operates a platform that allows users, primarily speakers of Spanish and Portuguese, to search, book, and manage flights, hotels, and other travel-related services. Despegar offers a mobile application that encompasses a wide range of travel services, including hotel bookings and Despegar check-ins.

OTA 52

OTA Hotels Travel Services 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Travel Hotels 98

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 52

Business Revenue Hotels Occupancy 52

Hotelogix

SEPTEMBER 17, 2024

One of the best ways to do that is by listing your property on Online Travel Agencies (OTAs). However, not all OTAs are the same, and choosing the right one can make a big difference in your hotel's success. What is an Online Travel Agency (OTA)? Make sure the OTA you choose reaches the audience you're targeting.

OTA 52

OTA Travel Hotels Services 52

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.

Cancellation 76

Cancellation OTA Global Distribution System Revenue 76

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Hotel Business

APRIL 4, 2024

.” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targeted marketing.” And you fight with an OTA to try to get the best information about your hotel out there for the guests to see.

Target Marketing 111

Target Marketing OTA Scale Resorts 111

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. You can ensure you target the right keywords in your ads. Both have their pluses and minuses.

Tourism 94

Tourism Marketing Market Hospitality 94

Cloudbeds

MARCH 20, 2023

It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. When lodging operators divide guests into segments, they can be more targeted in promotions, communications, and guest services to increase revenue, guest loyalty, and guest satisfaction.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 59

Operations Management OTA Hotels 59

Cloudbeds

APRIL 15, 2024

When the pandemic hit in 2020, property owners were forced to adopt technology to meet traveler demand for contactless services and offset staffing shortages. Whereas self-service automation involves guests helping themselves, employee-facing automation involves computers helping employees.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

eZee Absolute

AUGUST 10, 2023

8 Hyper-Personalized Audiences & Campaigns to Increase Your Revenue High vs. Low Spenders First-Timers vs. Returners Regulars Families vs. Solo Travellers Short Stay vs. Long Stay Leisure vs. Business Loyalty Programs OTA Bookers vs. Walk-in Guests What is Hyper-Personalization Marketing & How Does it Work?

Market 52

Market Marketing OTA Hotels 52

Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. What is hotel eCommerce?

OTA 98

OTA Digital Marketing Market Marketing 98

Inn Quest

AUGUST 15, 2023

Understanding the Hotel Channel Management Landscape Managing hotel bookings and distribution across multiple online travel agencies (OTAs) and booking platforms is becoming an increasingly complex and time-consuming task for hoteliers. As per reports , the hotel channel management market size is expected to be US $1483 million by 2032.

Management 52

Management Global Distribution System Overbooking OTA 52

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 52

Operations Management OTA Hotels 52

MediaBoom

AUGUST 23, 2024

Is it the kind of service that your resort offers? You need to let potential guests know why they should choose your resort over another resort, and the way to do that is by marketing what makes your resort so special. Influencer Marketing Influencer marketing can significantly boost your resort’s visibility.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Hotelogix

JULY 11, 2024

Additionally, implement targeted marketing campaigns to drive traffic to your direct booking channels, including hotel website and social media page.    Leverage data for insights Harness the power of revenue management analytics to gain invaluable insights into guest behavior, market trends, and booking patterns.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

Inn Quest

SEPTEMBER 5, 2023

Hotel inventory management is the process of efficiently overseeing and optimizing a hotel’s available resources including rooms, services and facilities, to maximize revenue and guest satisfaction. Food and Beverage: Restaurants, bars and room service are vital revenue streams. Firstly, What is Hotel Inventory Management?

Management 87

Management Overbooking Revenue Hotels 87

Catala Consulting

DECEMBER 28, 2023

Just as scientists hypothesize and experiment to understand phenomena, hoteliers can implement similar methodologies to test new ideas, services, or processes on a small scale before full implementation. Encouraging a culture of continuous learning and adaptation among staff can lead to innovative problem-solving and service enhancements.

Management 52

Management Revenue Management Revenue Hotels 52

MediaBoom

AUGUST 6, 2024

A well-defined hotel brand is more than a mere logo or slogan; it’s a carefully constructed identity that encapsulates the hotel’s values, personality, and aspirations that differentiates it from competitors and resonates with its target audience. They should be authentic, inspiring, and resonate with the target audience.

Branding 92

Branding Hotels Services Marketing 92

Xotels

APRIL 3, 2024

Seize the right opportunities: opportunities are abundant – but trying to find the right distribution mix and deciding which opportunities to target is where hoteliers get lost in the giant maze of channels available. Also, gone are the days of selling the majority of your rooms through OTAs.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

SEPTEMBER 6, 2023

Those who book directly are often: More invested in your property; More likely to engage with your services; and ultimately, More inclined to leave a glowing review. An online booking system automates the reservation process, freeing up your staff to focus on more pressing tasks like guest services and property maintenance.

Hotels 98

Hotels Revenue Occupancy Services 98

Hotelogix

NOVEMBER 17, 2023

Highlight the scenic surroundings of your hotel's location and point out all the wonderful services that you have to offer.    Effective Call-To-Action  Your target audience has arrived on your website and browsed through its beautiful gallery and detailed service pages.

Target Marketing 52

Target Marketing Hotels Cancellation Services 52

eZee Absolute

SEPTEMBER 13, 2023

According to Hotel Mize , online travel agencies (OTAs) accounted for 40% of global hotel bookings in 2023. Investing in technological infrastructure to offer these services, not only enhances your guest experiences but improves operational efficiency. Target Market Understanding the preferences of your target market is essential.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). Loyal guests choose to return to a hotel because they appreciate or feel passionate about its service, staff, location, rooms, design, or other features.

Travel 52

Travel Hotels OTA Services 52

Hotelogix

OCTOBER 11, 2024

Yes, Hopper is trustworthy, offering secure, transparent services that help hotels connect with potential customers, manage rates, and boost bookings efficiently. This powerful tool allows guests to book directly through your hotel’s website, helping you avoid costly OTA commissions. Is Hopper trustworthy for hotels?

Occupancy 52

Occupancy Hotels Travel Management 52

SiteMinder

AUGUST 29, 2023

Whether it’s the front desk staff, housekeeping, or the management team, ensuring they are compensated fairly is vital for maintaining service quality and guest satisfaction. It’s something to carefully consider and may come down to who your target market is.

Revenue 52

Revenue Hotels OTA Operations 52

eZee Absolute

JANUARY 9, 2023

Use social media marketing. Leverage the power of OTAs. If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. If hotels can rework or tweak the look and feel, and services, they can differentiate themselves and stand out in the market.

OTA 52

OTA Hotels Accommodation Travel 52

Little Hotelier

MAY 18, 2023

Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? Your potential guests are looking for a hotel that can address concerns and showcase commitment to excellent customer service. Do this for both the long term and the short term. Need more advice?

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

Little Hotelier

FEBRUARY 22, 2023

Where and how do your competitors market and advertise themselves? Which OTAs do your direct competitors use? Options include branding, levels of amenity and target audience. Management Consider the upfront and ongoing costs for maintaining your property’s facilities, equipment, supplies and services.

OTA 52

OTA Business Hiring Market 52

Xotels

AUGUST 15, 2022

What new online marketing initiatives will we launch next year? How will we attract our different client target markets and niche guest segments. How will we measure the effect and ROI of all our marketing actions? What is your approach to protecting your hotel from brand hijacking by OTA? Cheers, Patrick Landman.

Market 59

Market Marketing Hotels ROI 59

SiteMinder

SEPTEMBER 26, 2022

While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Understand your existing customers in the target market segment.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Boutique Hotel News

NOVEMBER 8, 2022

Deborah Heather , CEO, QIA Services: The program itself was inspiring. As a result, we identified new target markets and redesigned our approach which dovetailed with the staycation boom. . Whether it’s serviced apartments, Airbnb, aparthotels, or hostels, these sectors form a viable part of the hospitality environment.

General Manager 52

General Manager Business OTA Services 52

Hotelogix

OCTOBER 18, 2023

What is a Hotel Reservation System A Hotel Reservation System is a software solution designed to facilitate and manage booking accommodations and other guest-related services at your hotel.  This increases visibility, boosts bookings, and helps hotels tap into new markets. Here's how you can go about it: 1.

Business 40

Business Global Distribution System Cancellation Hotels 40