Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Travel Hotels 98

Hotel Business

APRIL 4, 2024

.” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targeted marketing.” And you fight with an OTA to try to get the best information about your hotel out there for the guests to see.

Target Marketing 111

Target Marketing OTA Scale Resorts 111

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.

Cancellation 85

Cancellation OTA Global Distribution System Revenue 85

Hotelogix

AUGUST 6, 2024

This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Optimizing ancillary revenue streams: To diversify your revenue sources, consider enhancing offerings in food and beverage, spa services, and event hosting. It helps in brand building and loyalty creation.

Revenue 52

Revenue Management Upsell Target Marketing 52

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

MARCH 23, 2023

In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. What is hotel eCommerce?

OTA 98

OTA Digital Marketing Marketing Market 98

Cloudbeds

APRIL 15, 2024

When the pandemic hit in 2020, property owners were forced to adopt technology to meet traveler demand for contactless services and offset staffing shortages. Whereas self-service automation involves guests helping themselves, employee-facing automation involves computers helping employees.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. You can ensure you target the right keywords in your ads. Both have their pluses and minuses.

Tourism 94

Tourism Market Marketing Hospitality 94

STAAH

OCTOBER 15, 2024

A good PMS streamlines these processes, freeing up staff to focus on delivering exceptional service. Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. By automating updates in real-time, hotels save time and avoid errors.

OTA 52

OTA Overbooking Revenue Management Revenue 52

SiteMinder

MARCH 25, 2024

It operates a platform that allows users, primarily speakers of Spanish and Portuguese, to search, book, and manage flights, hotels, and other travel-related services. Despegar offers a mobile application that encompasses a wide range of travel services, including hotel bookings and Despegar check-ins.

OTA 52

OTA Hotels Travel Services 52

Inn Quest

SEPTEMBER 5, 2023

Hotel inventory management is the process of efficiently overseeing and optimizing a hotel’s available resources including rooms, services and facilities, to maximize revenue and guest satisfaction. Food and Beverage: Restaurants, bars and room service are vital revenue streams. Firstly, What is Hotel Inventory Management?

Management 87

Management Overbooking Revenue Hotels 87

SiteMinder

SEPTEMBER 6, 2023

Those who book directly are often: More invested in your property; More likely to engage with your services; and ultimately, More inclined to leave a glowing review. An online booking system automates the reservation process, freeing up your staff to focus on more pressing tasks like guest services and property maintenance.

Hotels 98

Hotels Revenue Occupancy Services 98

Hotelogix

NOVEMBER 28, 2024

  Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects:  Understanding the basics  Identifying profitable segments Customizing services Implementing targeting strategies Measuring success. 

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Ensure secure payment gateways to build trust and simplify bookings.

Marketing Strategy 63

Marketing Strategy Hotel Marketing Market Marketing 63

MediaBoom

AUGUST 23, 2024

Is it the kind of service that your resort offers? You need to let potential guests know why they should choose your resort over another resort, and the way to do that is by marketing what makes your resort so special. Influencer Marketing Influencer marketing can significantly boost your resort’s visibility.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Cloudbeds

MARCH 20, 2023

It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. When lodging operators divide guests into segments, they can be more targeted in promotions, communications, and guest services to increase revenue, guest loyalty, and guest satisfaction.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 59

Operations Management OTA Hotels 59

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

MediaBoom

AUGUST 6, 2024

A well-defined hotel brand is more than a mere logo or slogan; it’s a carefully constructed identity that encapsulates the hotel’s values, personality, and aspirations that differentiates it from competitors and resonates with its target audience. They should be authentic, inspiring, and resonate with the target audience.

Branding 92

Branding Hotels Services Marketing 92

Xotels

APRIL 3, 2024

Seize the right opportunities: opportunities are abundant – but trying to find the right distribution mix and deciding which opportunities to target is where hoteliers get lost in the giant maze of channels available. Also, gone are the days of selling the majority of your rooms through OTAs.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

SEPTEMBER 26, 2022

While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Understand your existing customers in the target market segment.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 52

Business Revenue Hotels Occupancy 52

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 52

Operations Management OTA Hotels 52

eZee Absolute

AUGUST 10, 2023

8 Hyper-Personalized Audiences & Campaigns to Increase Your Revenue High vs. Low Spenders First-Timers vs. Returners Regulars Families vs. Solo Travellers Short Stay vs. Long Stay Leisure vs. Business Loyalty Programs OTA Bookers vs. Walk-in Guests What is Hyper-Personalization Marketing & How Does it Work?

Market 52

Market Marketing OTA Hotels 52

Inn Quest

AUGUST 15, 2023

Understanding the Hotel Channel Management Landscape Managing hotel bookings and distribution across multiple online travel agencies (OTAs) and booking platforms is becoming an increasingly complex and time-consuming task for hoteliers. As per reports , the hotel channel management market size is expected to be US $1483 million by 2032.

Management 52

Management Global Distribution System Overbooking OTA 52

Catala Consulting

DECEMBER 28, 2023

Just as scientists hypothesize and experiment to understand phenomena, hoteliers can implement similar methodologies to test new ideas, services, or processes on a small scale before full implementation. Encouraging a culture of continuous learning and adaptation among staff can lead to innovative problem-solving and service enhancements.

Management 52

Management Revenue Management Revenue Hotels 52

eZee Absolute

SEPTEMBER 13, 2023

According to Hotel Mize , online travel agencies (OTAs) accounted for 40% of global hotel bookings in 2023. Investing in technological infrastructure to offer these services, not only enhances your guest experiences but improves operational efficiency. Target Market Understanding the preferences of your target market is essential.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

Little Hotelier

AUGUST 29, 2023

Here are some common advertising examples that can be used to market a bed and breakfast business. Advertising on online travel agents Creating a listing and a profile on OTAs such as Booking.com or Airbnb will bring a lot of online exposure for your B&B.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Hotelogix

JULY 11, 2024

Additionally, implement targeted marketing campaigns to drive traffic to your direct booking channels, including hotel website and social media page.    Leverage data for insights Harness the power of revenue management analytics to gain invaluable insights into guest behavior, market trends, and booking patterns.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). Loyal guests choose to return to a hotel because they appreciate or feel passionate about its service, staff, location, rooms, design, or other features.

Travel 52

Travel Hotels OTA Services 52

Xotels

AUGUST 15, 2022

What new online marketing initiatives will we launch next year? How will we attract our different client target markets and niche guest segments. How will we measure the effect and ROI of all our marketing actions? What is your approach to protecting your hotel from brand hijacking by OTA? Cheers, Patrick Landman.

Market 59

Market Marketing Hotels ROI 59

SiteMinder

JUNE 12, 2024

Reservations management can be defined as a service role which includes tasks such as assigning room categories, dealing with VIP guests, customer interaction, converting calls to bookings, updating availability, and managing upgrades. Cross-selling, on the other hand, promotes additional services, such as spa treatments or dining packages.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Hotelogix

NOVEMBER 17, 2023

Highlight the scenic surroundings of your hotel's location and point out all the wonderful services that you have to offer.    Effective Call-To-Action  Your target audience has arrived on your website and browsed through its beautiful gallery and detailed service pages.

Target Marketing 52

Target Marketing Hotels Cancellation Services 52

Little Hotelier

MAY 18, 2023

Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? Your potential guests are looking for a hotel that can address concerns and showcase commitment to excellent customer service. Do this for both the long term and the short term. Need more advice?

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

eZee Absolute

JANUARY 9, 2023

Use social media marketing. Leverage the power of OTAs. If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. If hotels can rework or tweak the look and feel, and services, they can differentiate themselves and stand out in the market.

OTA 52

OTA Hotels Accommodation Travel 52

Little Hotelier

FEBRUARY 22, 2023

Where and how do your competitors market and advertise themselves? Which OTAs do your direct competitors use? Options include branding, levels of amenity and target audience. Management Consider the upfront and ongoing costs for maintaining your property’s facilities, equipment, supplies and services.

OTA 52

OTA Business Hiring Marketing 52

Boutique Hotel News

NOVEMBER 8, 2022

Deborah Heather , CEO, QIA Services: The program itself was inspiring. As a result, we identified new target markets and redesigned our approach which dovetailed with the staycation boom. . Whether it’s serviced apartments, Airbnb, aparthotels, or hostels, these sectors form a viable part of the hospitality environment.

General Manager 52

General Manager Business OTA Services 52