STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.

OTA 88

OTA Email Marketing Marketing Strategy Market 88

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Travel Hotels 98

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Hotelogix

SEPTEMBER 17, 2024

One of the best ways to do that is by listing your property on Online Travel Agencies (OTAs). However, not all OTAs are the same, and choosing the right one can make a big difference in your hotel's success. What is an Online Travel Agency (OTA)? Make sure the OTA you choose reaches the audience you're targeting.

OTA 52

OTA Travel Hotels Services 52

SiteMinder

MAY 21, 2023

Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. With a two-way connection between the hotel and online travel agents (OTAs), the PMS automatically updates reservations made through any online booking channel.

Resorts 98

Resorts Overbooking Yield Management OTA 98

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.

Cancellation 76

Cancellation OTA Global Distribution System Revenue 76

SiteMinder

MARCH 25, 2024

Partnering with Despegar offers a blend of visibility, targeted marketing, operational ease, and valuable market insights, making it a smart choice for hoteliers looking to expand their reach and streamline their operations in the vibrant Latin American travel market. Step 2 : Set up your property listings.

OTA 52

OTA Hotels Travel Services 52

Hotel Business

APRIL 4, 2024

.” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targeted marketing.” And you fight with an OTA to try to get the best information about your hotel out there for the guests to see.

Target Marketing 111

Target Marketing OTA Scale Resorts 111

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

SiteMinder

NOVEMBER 14, 2023

SiteMinder’s platform is built on the foundation of driving more bookings, both direct and through OTAs, and providing unparalleled insights into the hotel’s performance metrics. Hoteliers can craft targeted marketing strategies, optimise pricing, and ultimately drive more bookings.

OTA 52

OTA Revenue Management Overbooking 52

Inn Quest

AUGUST 15, 2023

Understanding the Hotel Channel Management Landscape Managing hotel bookings and distribution across multiple online travel agencies (OTAs) and booking platforms is becoming an increasingly complex and time-consuming task for hoteliers. As per reports , the hotel channel management market size is expected to be US $1483 million by 2032.

Management 52

Management Global Distribution System Overbooking OTA 52

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites.

OTA 98

OTA Digital Marketing Market Marketing 98

Cloudbeds

MARCH 20, 2023

They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

gcommerce

AUGUST 27, 2024

Direct booking potential: Metasearch engines often facilitate direct bookings, which is a priority for luxury hotels aiming to reduce reliance on online travel agencies (OTAs) and retain higher margins. This visibility is crucial for attracting high-end travelers seeking unique experiences.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Hotelogix

JULY 11, 2024

Additionally, implement targeted marketing campaigns to drive traffic to your direct booking channels, including hotel website and social media page.    Leverage data for insights Harness the power of revenue management analytics to gain invaluable insights into guest behavior, market trends, and booking patterns.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

Inn Quest

JUNE 13, 2023

Or enhance brand visibility in your target market? Craft a Compelling Message: Thereafter, to capture your audience’s attention, your hotel marketing campaign needs a compelling message. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART). Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

MediaBoom

AUGUST 1, 2024

What makes apps and mobile marketing and advertising so advantageous is that it’s yet another touchpoint you can use to connect with your target market. Data Analytics and Customer Insights How did your hospitality and tourism marketing campaign perform? Product You already have a compelling product.

Tourism 99

Tourism Market Marketing Hospitality 99

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. Influencer Marketing Influencer marketing can significantly boost your resort’s visibility.

Resorts 91

Resorts Market Marketing Marketing Strategy 91

Cloudbeds

MAY 8, 2024

It also shows what type of guests are staying at your hotel and even what booking channels (direct, online travel agencies (OTAs), etc.) You will have a better understanding of who is your guest and the percentage you are selling to each segment (ideally per month) such as: direct bookings (transients etc), corporate, groups, long stay, OTAs.

Cancellation 52

Cancellation Revenue Occupancy Revenue Management 52

SiteMinder

JANUARY 8, 2024

You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment. Offer options guests won’t be able to find on OTAs.

Operations 59

Operations Management OTA Hotels 59

Little Hotelier

JULY 16, 2024

How will you balance direct bookings with OTA bookings? Of course, you need to balance this with the market you’re in and what your competitors are doing. Identify your target market It’s imperative that you know who your property and your rooms appeal to. It’s much better to be dynamic. Is it luxury guests? Honeymooners?

Management 52

Management Hotels Revenue OTA 52

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 52

Business Revenue Hotels Occupancy 52

gcommerce

FEBRUARY 13, 2023

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. OTAs are pushing hard to regain their footing.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

SiteMinder

JANUARY 8, 2024

You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment. Offer options guests won’t be able to find on OTAs.

Operations 52

Operations Management OTA Hotels 52

Little Hotelier

MAY 18, 2023

Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? Establish a direct channel with a booking engine OTAs charge commissions which can cut directly into the profitability of your enterprise. Do this for both the long term and the short term.

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. Don’t put all your eggs in one basket Statistics from HSMAI show 76% of independent hotel room nights are reserved through OTAs, costing hotels billions in commissions every year.

Revenue 52

Revenue Hotels OTA Operations 52

Hotelogix

OCTOBER 11, 2024

This powerful tool allows guests to book directly through your hotel’s website, helping you avoid costly OTA commissions.   Additionally, Hotelogix enables you to build a loyal customer base through targeted marketing campaigns and promotions, enhancing guest engagement via social media and email.

Occupancy 52

Occupancy Hotels Travel Management 52

Hotelogix

NOVEMBER 17, 2023

  Use metasearch engines to your benefit Metasearch engines gather information regarding the availability and rates of hotels from various OTAs and websites and compile them in a single dashboard. Chatbots aid in providing much-needed support to guests to enable them to make quick decisions. 

Target Marketing 52

Target Marketing Hotels Cancellation Services 52

eZee Absolute

JANUARY 9, 2023

Use social media marketing. Leverage the power of OTAs. If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. Leverage the power of OTAs. How to Select the Right OTAs for your Hotel? Offer flexible booking and payment options.

OTA 52

OTA Hotels Accommodation Travel 52

eZee Absolute

SEPTEMBER 13, 2023

According to Hotel Mize , online travel agencies (OTAs) accounted for 40% of global hotel bookings in 2023. Target Market Understanding the preferences of your target market is essential. Invest in a user-friendly website that works seamlessly on mobile devices.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

eZee Absolute

AUGUST 10, 2023

8 Hyper-Personalized Audiences & Campaigns to Increase Your Revenue High vs. Low Spenders First-Timers vs. Returners Regulars Families vs. Solo Travellers Short Stay vs. Long Stay Leisure vs. Business Loyalty Programs OTA Bookers vs. Walk-in Guests What is Hyper-Personalization Marketing & How Does it Work?

Market 52

Market Marketing OTA Hotels 52

Little Hotelier

FEBRUARY 22, 2023

Where and how do your competitors market and advertise themselves? Which OTAs do your direct competitors use? Options include branding, levels of amenity and target audience. Does the hostel’s current target market match your ideal target market? Is the property an appropriate size?

OTA 52

OTA Business Hiring Market 52

Xotels

AUGUST 15, 2022

What new online marketing initiatives will we launch next year? How will we attract our different client target markets and niche guest segments. How will we measure the effect and ROI of all our marketing actions? What is your approach to protecting your hotel from brand hijacking by OTA?

Market 59

Market Marketing Hotels ROI 59

SiteMinder

SEPTEMBER 26, 2022

While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Understand your existing customers in the target market segment.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Xotels

APRIL 3, 2024

Seize the right opportunities: opportunities are abundant – but trying to find the right distribution mix and deciding which opportunities to target is where hoteliers get lost in the giant maze of channels available. Also, gone are the days of selling the majority of your rooms through OTAs.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Little Hotelier

AUGUST 29, 2023

Here are some common advertising examples that can be used to market a bed and breakfast business. Advertising on online travel agents Creating a listing and a profile on OTAs such as Booking.com or Airbnb will bring a lot of online exposure for your B&B.

Market 95

Market Marketing Target Marketing Marketing Strategy 95