Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Sales Hotels 98

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.

OTA 105

OTA Email Marketing Marketing Strategy Marketing 105

Hotelogix

NOVEMBER 28, 2024

The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.  Business travelers typically seek workspace-friendly rooms with fast Wi-Fi, while families require spacious accommodations with connecting rooms.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. Travelers, therefore, tend to be extra careful when planning trips, visiting multiple travel sites, and comparing pricing and options.

OTA 98

OTA Digital Marketing Marketing Market 98

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.

Cancellation 98

Cancellation OTA Global Distribution System Revenue 98

SiteMinder

MAY 21, 2023

The remarkable service and awe-inspiring ocean views leave a lasting impression on both local and global travellers, making it a coveted destination on their must-visit lists. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

MediaBoom

AUGUST 1, 2024

McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? That means your hospitality and travel agency needs a solid online presence.

Tourism 94

Tourism Market Marketing Hospitality 94

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

MediaBoom

DECEMBER 11, 2024

Did you know that 70% of travelers now plan their trips online , with mobile devices driving over half of all bookings? Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. This is the power of email marketing it keeps your hotel relevant, memorable, and approachable.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

SiteMinder

SEPTEMBER 26, 2022

While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Leisure and business travel. Day of week.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

SiteMinder

MARCH 25, 2024

Despegar is an online travel company based in Latin America. It operates a platform that allows users, primarily speakers of Spanish and Portuguese, to search, book, and manage flights, hotels, and other travel-related services. Listing your hotel here puts you in front of a vast audience eager for travel experiences.

OTA 52

OTA Hotels Travel Management 52

Hotelogix

AUGUST 6, 2024

Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Sell via multiple OTAs and focus on selling via your hotel's website and social media pages for incremental direct bookings. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In today’s discount-driven marketplace, hotels often try to “buy loyalty” from travelers with special rates and value-adds. Many OTAs offer loyalty programs, too.

Travel 52

Travel Hotels OTA Services 52

Cloudbeds

JANUARY 10, 2025

For travelers, planning a vacation can be a lot of work. To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. Watch the full session from Passport 2024. Watch now What is hotel metasearch?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

STAAH

OCTOBER 15, 2024

Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. Tip for Hoteliers: A good channel manager helps hoteliers maximize their visibility across multiple online travel agencies (OTAs) and direct booking platforms.

OTA 52

OTA Overbooking Revenue Management Revenue 52

Hotelogix

AUGUST 27, 2024

Online travel distribution is growing fast—faster than the overall travel market. Today’s digital travelers have many booking options. While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Little Hotelier

AUGUST 29, 2023

Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. It usually involves using various channels such as your website, listings on booking sites, and social media to gain the attention of travellers.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. Transient These guests are individuals traveling for business or leisure. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Inn Quest

AUGUST 15, 2023

Hotels face a daunting challenge as travelers seek convenience and competitive prices: how to efficiently manage their room inventory across multiple online distribution channels while maintaining real-time updates and avoiding overbooking. As per reports , the hotel channel management market size is expected to be US $1483 million by 2032.

Management 52

Management Global Distribution System Overbooking OTA 52

Inn Quest

JUNE 13, 2023

Define Your Target Audience: To create an effective marketing campaign, it’s crucial to understand your target audience inside out. Consider the age, location, interests and travel preferences of your ideal guests. Or enhance brand visibility in your target market?

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations 59

Operations Management OTA Hotels 59

Little Hotelier

OCTOBER 23, 2023

Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. It can be an effective and cheap way to reach a large audience of potential travellers. Learn more Why is social media marketing in the hotel industry important?

Market 105

Market Marketing Hotels Travel 105

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

SiteMinder

NOVEMBER 14, 2023

SiteMinder’s platform is built on the foundation of driving more bookings, both direct and through OTAs, and providing unparalleled insights into the hotel’s performance metrics. Hoteliers can craft targeted marketing strategies, optimise pricing, and ultimately drive more bookings.

OTA 52

OTA Revenue Management Overbooking 52

eZee Absolute

SEPTEMBER 13, 2023

In today’s digital age, we all know that travellers are more likely to grab their smartphones and start searching for the perfect hotel online. Consider collaborating with online booking platforms to expand your reach and cater to the modern traveller’s needs. That said, travellers are more eco-conscious than ever.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

Little Hotelier

FEBRUARY 13, 2025

Market positioning : It helps you to understand where your hotel sits in the market in relation to your major competitors, and can highlight potential points of differentiation, such as untapped target audiences or undersupplied amenities in your area. Identify your competitors The first step is to create your competitive set.

Target Marketing 52

Target Marketing Hotels Marketing Market 52

SiteMinder

SEPTEMBER 6, 2023

Direct bookings are the lifeblood of your business , offering a pathway to profitability that sidesteps the commissions paid to online travel agents. This global reach can significantly expand your customer base, making your hotel a go-to choice for travellers worldwide. But it’s not just about the bottom line.

Hotels 98

Hotels Revenue Occupancy Services 98

Xotels

APRIL 3, 2024

Seize the right opportunities: opportunities are abundant – but trying to find the right distribution mix and deciding which opportunities to target is where hoteliers get lost in the giant maze of channels available. Also, gone are the days of selling the majority of your rooms through OTAs.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we attract our different client target markets and niche guest segments. Email marketing.

Marketing 59

Marketing Market Hotels ROI 59

SiteMinder

JUNE 12, 2024

The use of yield management should factor in the costs of channels – from GDSs, OTAs, wholesalers, meta search sites and property websites to direct calls – and therefore how to better yield your inventory by channel, customer and more. Pricing sensitivity Business travellers tend to be less price-sensitive than leisure travellers.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Cloudbeds

MAY 8, 2024

Searching for demand patterns for your property is like traveling to the past and then going to the future to forecast how to set up your hotel for success. It also shows what type of guests are staying at your hotel and even what booking channels (direct, online travel agencies (OTAs), etc.) are the most common.

Cancellation 52

Cancellation Revenue Revenue Management Occupancy 52

eZee Absolute

JANUARY 9, 2023

Use social media marketing. Leverage the power of OTAs. If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. Explore new markets. Leverage the power of OTAs. Partner with local businesses and communities.

OTA 52

OTA Hotels Accommodation Travel 52

Hotelier Magazine

DECEMBER 17, 2024

Through this exercise, operators learn whether its millennials or Baby Boomers booking their rooms, and if theyre doing so to facilitate business or leisure travel. From there, we take a closer look at market segment data and the channels and timing guests use to book, says Singh.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

eZee Absolute

AUGUST 10, 2023

8 Hyper-Personalized Audiences & Campaigns to Increase Your Revenue High vs. Low Spenders First-Timers vs. Returners Regulars Families vs. Solo Travellers Short Stay vs. Long Stay Leisure vs. Business Loyalty Programs OTA Bookers vs. Walk-in Guests What is Hyper-Personalization Marketing & How Does it Work?

Market 52

Market Marketing OTA Hotels 52

Little Hotelier

MAY 18, 2023

Why small properties need to improve their hotel sales strategies With the rise of online booking platforms and the growing trend of independent travel, competition among small hotels is fierce. Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common?

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59