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To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.
If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.
Train your staff to identify and capitalize on upselling opportunities. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels.
eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites.
That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.
Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Adjust your marketing efforts to prioritize high-performing channels.
The use of yield management should factor in the costs of channels – from GDSs, OTAs, wholesalers, meta search sites and property websites to direct calls – and therefore how to better yield your inventory by channel, customer and more. What are the elements of hotel yield management?
And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.
In the case of those hotels using multiple OTAs, the right booking engine should also synchronise these details across every other channel in use. Moreover, instant confirmation emails can serve as a platform for upselling additional services, further boosting revenue.
Guest experience automation Powering improvements to the guest experience are tools that enhance guest engagement and self-service, like automated email confirmations and pre-arrival messages, upsell tools, and mobile check-in applications. Reporting & data analytics Hoteliers collect vast amounts of data across multiple systems.
Seize the right opportunities: opportunities are abundant – but trying to find the right distribution mix and deciding which opportunities to target is where hoteliers get lost in the giant maze of channels available. Also, gone are the days of selling the majority of your rooms through OTAs.
Segment your targetmarket What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? Identify your ideal guest personas and tailor your marketing efforts to appeal to their specific needs, preferences, and travel motivations. Do this for both the long term and the short term.
You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s targetmarket and brand positioning. Build relationships with guests Develop a better rapport with your targetmarket segment. Offer options guests won’t be able to find on OTAs.
8 Hyper-Personalized Audiences & Campaigns to Increase Your Revenue High vs. Low Spenders First-Timers vs. Returners Regulars Families vs. Solo Travellers Short Stay vs. Long Stay Leisure vs. Business Loyalty Programs OTA Bookers vs. Walk-in Guests What is Hyper-Personalization Marketing & How Does it Work?
For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In marketing, it’s often said that it costs five times more to acquire a new customer than to keep an existing customer. Many OTAs offer loyalty programs, too.
You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s targetmarket and brand positioning. Build relationships with guests Develop a better rapport with your targetmarket segment. Offer options guests won’t be able to find on OTAs.
By collecting and analysing data from various sources — including guest feedback, market trends, and operational metrics — hoteliers can make informed decisions that are more likely to result in improved guest experiences and operational efficiency. Why Catala Consulting’s Outsourced Revenue Management?
Develop a better rapport with your targetmarket segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. Easy reservation and upselling processes. Build relationships with guests. Manage your revenue.
Seize the right opportunities: opportunities are abundant but trying to find the right distribution mix and deciding which opportunities to target is where hoteliers get lost in the giant maze of channels available. Also, gone are the days of selling the majority of your rooms through OTAs.
Whether they’re asking about room availability at 3 AM or seeking local restaurant recommendations during their stay, the speed and quality of your response can make the difference between securing a direct booking and losing it to an OTA. These improvements in efficiency translate directly to improved profitability.
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