Remove OTA Remove Target Marketing Remove Upsell
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4 Simple Strategies to Boost Your Direct Bookings

STAAH

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.

OTA 105
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13 ways to attract more direct bookings for your hotel

Cloudbeds

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98
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8 Essential Reasons to Optimize Your Hotel’s Booking Engine

STAAH

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.

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Strategies to Manage Hotel Revenue & Increase Profit

Hotelogix

Train your staff to identify and capitalize on upselling opportunities. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels.

Revenue 52
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11 hotel eCommerce strategies for selling more rooms online

Cloudbeds

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites.

OTA 98
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Hotel revenue management strategies and solutions

SiteMinder

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

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Hotel Marketing Strategies – 15 Proven Ways for Maximizing Bookings

MediaBoom

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Adjust your marketing efforts to prioritize high-performing channels.