This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Skift Take: Will hotel websites become the dominant distribution channel for hotels by 2030, leaving online travel agencies behind? It could certainly happen. However, there are reasons that scenario might not take place. Let's discuss this again in five years. Dennis Schaal Read the Complete Story On Skift
Skift Take: Direct bookings surge as travelers prefer supplier websites over OTAs. This means OTAs will need to innovate to stay competitive. Varsha Arora Read the Complete Story On Skift
Skift Take: The online travel landscape is poised for dynamic growth as local players strive to maintain their dominance and western OTAs take steps to tap into the opportunity. Saniya Zanpure Read the Complete Story On Skift
Skift Take: Lighthouse, the travel startup formerly known as OTA Insight, has bought Berlin-based HQ revenue. The deal marks another step in Lighthouse's strategy of expanding through talent acquisition rather than merely accumulating customer lists. Sean O'Neill Read the Complete Story On Skift
Skift Take: After a history of false starts with Tellme, Alexa, and Siri, will ChatGPT Advanced Voice Mode unlock the holy grail: booking a flight? Thomas Reiner Read the Complete Story On Skift
Skift Take: "The relationship between Google and the OTAs — it’s a symbiotic one. It’s a complex one. You could even say it’s a little bit abusive." " — Rashaad Jorden Read the Complete Story On Skift
This user base gives it a slight advantage over other OTAs. — Bulbul Dhawan Read the Complete Story On Skift Skift Take: Paytm is a major fintech player in India and has a strong user base in smaller towns of India.
Skift Take: Business travel in India is on a rise. It is the ninth-largest market globally for business travel expenditure. Yatra's agreement with Cipla is the latest development as online travel agencies in India work to profit from this segment. Bulbul Dhawan Read the Complete Story On Skift
Skift Take: With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites. Pranavi Agarwal and Seth Borko Read the Complete Story On Skift
Customization is key to successfully introducing travel solutions and sustaining loyalty over time. Rocket Travel by Agoda Read the Complete Story On Skift
Skift Take: Year after year, Skift Global Forum welcomes top leaders from the online travel to our stage to share their views on the future of the industry. Hear directly from leaders of Booking Holdings, Expedia Group, TripAdvisor and many others. Nicole Meyer Read the Complete Story On Skift
Skift Take: MakeMyTrip excelled in 2024 with strong growth and Google dominance but faces rising competition in Indias rapidly evolving online travel market. Pranavi Agarwal Read the Complete Story On Skift
Skift Take: Recipe for the most-loved OTA in Southeast Asia = Free flights for a year for as less as $250. Lip smacking, much? Peden Doma Bhutia Read the Complete Story On Skift
Skift Take: Earlier this year, the Indian government gave a boost to the tourism budget for development, but cut down the global promotion allocation by 97%. Now, as the final Budget is around the corner, the industry is hoping for a more significant resolution to its challenges. Peden Doma Bhutia Read the Complete Story On Skift
Some of its planned features are far from brand-new, but combined together, the airline hopes it can take on the OTAs. Skift Take: Riyadh Air has unveiled its digital strategy. Josh Corder Read the Complete Story On Skift
Skift Take: Southwest has been long known for not listing its fares on Google Flights or with online travel agencies. Meghna Maharishi Read the Complete Story On Skift
Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and organic listings. Skift Take: We web-scraped 20k+ hotels listed on Google across the U.S., Pranavi Agarwal Read the Complete Story On Skift
Skift Take: Outstanding payments for hotel commissions tend to peak in the fourth quarter — just as the travel business hits its most volatile period. Onyx CenterSource Read the Complete Story On Skift
Skift Take: Incoming CEO Ariane Gorin said she plans to focus on driving traffic, lifting conversion rates, and expanding margins after taking the helm from departing chief Peter Kern on May 13. Sean O'Neill Read the Complete Story On Skift
Skift Take: To remain competitive and optimize revenue, hoteliers need to think like retailers and shift their focus from filing rooms to providing unique guest experiences. True hospitality is about more than just providing a place to stay. Sabre Hospitality Read the Complete Story On Skift
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content