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Hotel Versus OTA Direct-Booking Tussle Will Shape Distribution for Years to Come

Skift Blog

Skift Take: Will hotel websites become the dominant distribution channel for hotels by 2030, leaving online travel agencies behind? It could certainly happen. However, there are reasons that scenario might not take place. Let's discuss this again in five years. Dennis Schaal Read the Complete Story On Skift

OTA 289
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The Shifting Landscape of Travel Bookings: Skift Research

Skift Blog

Skift Take: Direct bookings surge as travelers prefer supplier websites over OTAs. This means OTAs will need to innovate to stay competitive. Varsha Arora Read the Complete Story On Skift

Travel 322
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India’s Massive Growth in Online Travel: Which Companies Will Lead?

Skift Blog

Skift Take: The online travel landscape is poised for dynamic growth as local players strive to maintain their dominance and western OTAs take steps to tap into the opportunity. Saniya Zanpure Read the Complete Story On Skift

Travel 331
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Travel Tech Startup Lighthouse Buys HQ Revenue in Talent Grab

Skift Blog

Skift Take: Lighthouse, the travel startup formerly known as OTA Insight, has bought Berlin-based HQ revenue. The deal marks another step in Lighthouse's strategy of expanding through talent acquisition rather than merely accumulating customer lists. Sean O'Neill Read the Complete Story On Skift

Revenue 321
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ChatGPT Advanced Voice: The Future of Travel Booking or the Death of OTAs?

Skift Blog

Skift Take: After a history of false starts with Tellme, Alexa, and Siri, will ChatGPT Advanced Voice Mode unlock the holy grail: booking a flight? Thomas Reiner Read the Complete Story On Skift

OTA 321
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Is Google Killing Online Travel?

Skift Blog

Skift Take: "The relationship between Google and the OTAs — it’s a symbiotic one. It’s a complex one. You could even say it’s a little bit abusive." " — Rashaad Jorden Read the Complete Story On Skift

OTA 331
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Paytm’s Latest Moves in Travel – India Report

Skift Blog

This user base gives it a slight advantage over other OTAs. — Bulbul Dhawan Read the Complete Story On Skift Skift Take: Paytm is a major fintech player in India and has a strong user base in smaller towns of India.

OTA 299