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Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs

Hospitality Net

As Black Friday has evolved from a single-day sales event into an extended period of promotions, hotels face new challenges in distinguishing themselves from the overwhelming presence of Online Travel Agencies (OTAs).

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6 ways to increase your property’s ranking in OTA searches

Hospitality Net

Online travel agency (OTA) search rankings can often leave hotel revenue and channel managers perplexed. It’s not always apparent why one hotel is placed above another in the rankings. And to complicate things even more, the algorithms that determine the listings are always changing

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The Hotelier’s Guide to Profitable Direct Booking and OTA Management

Hospitality Net

Balancing distribution channels between Online Travel Agencies (OTAs) and direct bookings is essential for maximizing revenue and maintaining control over the guest experience. While OTAs can drive significant traffic and bookings, relying too heavily on them can lead to increased distribution costs and diminished profit margins.

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Case Study: Breaking Free from OTAs with Paid Search

Hospitality Net

Hotels face a constant challenge with the dominance of Online Travel Agencies (OTAs) taking share in every market. And then paying 18-23% of their net revenue back for the privilege of getting these bookings.

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Why Indian OTAs Are Now Looking Towards Corporate Travel

Skift Blog

Skift Take: India is a strong source market for business travel. To cater to this robust market, online travel companies in India are diversifying their offerings. Bulbul Dhawan Read the Complete Story On Skift

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How Justfly Is Using Generative AI to Reshape the OTA Experience

Skift Blog

Skift Take: With generative AI, online travel agencies (OTAs) are gaining a competitive edge by offering personalized customer service and efficient issue resolutions to couple with their extensive range of travel deals and offerings. Justfly Read the Complete Story On Skift

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OTA Insight Rebrands to Lighthouse

Lodging

DENVER, Colorado—OTA Insight has rebranded to Lighthouse. This shift marks a milestone in the company’s continued evolution as a unified platform that reimagines commercial strategy for the travel and hospitality industry.

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