Cloudbeds

NOVEMBER 15, 2024

Practical applications include: Demand optimization In hotel revenue management , pricing strategies rely on many different factors, including room rates, upsell opportunities, market and seasonal trends, and competitor pricing. Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings.

Upsell 99

Upsell Occupancy Revenue Management Revenue 99

SiteMinder

SEPTEMBER 19, 2022

This might include direct booking plug-in apps, such as Triptease, that reduce your reliance on OTAs by giving your booking engine greater functionality. Upselling – Any action you take at your hotel should benefit the guest first and foremost but if you can find ways to increase revenue too, all the better.

Management 97

Management Upsell Hotels Revenue 97

Hotel Speak

JULY 24, 2024

Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. While the OTA owns the customer in the first instance, hotels can put in place systems to win over the customer and earn more revenue from each guest’s stay.

OTA 75

OTA Hotels Revenue Revenue Management 75

STAAH

AUGUST 29, 2023

Your target audience should define which channels you advertise on and which OTAs you partner with. Someone may get inspired by a friend’s social media post, while another begins the journey on an OTA or a search engine. Online Travel Agents OTAs are your billboards to acquire guests. Looking for a Hotel Booking Engine?

OTA 87

OTA Email Marketing Marketing Strategy Market 87

SiteMinder

JUNE 6, 2024

According to De Ponga, hotel software solutions such as channel managers and revenue management systems (RMSs) have democratised the practice, owing to the rise of online travel agencies (OTAs). “I I can’t imagine our job without a channel manager given all the OTAs out there.

Revenue Management 98

Revenue Management Revenue Management Accommodation 98

STAAH

OCTOBER 24, 2023

With 60% of visitors to Online Travel Agencies (OTAs) eventually checking out your website, the opportunity to secure commission-free direct bookings is substantial. Cost Savings: OTAs are marketing powerhouses, but they come at a cost. What Makes an Internet Booking Engine So Precious? How do you do this?

OTA 81

OTA Revenue Upsell Marketing 81

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Metasearch advertising can be an effective way to reach these travelers, compete with OTAs, and generate direct bookings.

OTA 98

OTA Digital Marketing Market Marketing 98

STAAH

OCTOBER 18, 2022

From before they arrive and visit third-party sites or OTAs to look for accommodation or online reviews to your website, email communications and the actual stay – everything contributes towards guest experience. These communications become a fantastic opportunity to upsell your services. Clever ideas to improve guest experience. #1

Revenue 86

Revenue Upsell OTA Overbooking 86

Hotelogix

NOVEMBER 7, 2024

Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line. front-page listing).

Hotel Sales 52

Hotel Sales Revenue Sales OTA 52

Cloudbeds

OCTOBER 17, 2024

A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. A specific OTA may help increase occupancy , but it might not actually be profitable for your hotel. Instead of trying to outbid large OTAs, focus on finding the right balance.

OTA 76

OTA Occupancy Hotels Revenue 76

SiteMinder

SEPTEMBER 6, 2023

Providing upselling opportunities: Once a guest has booked a room, there are additional opportunities to upsell services such as dining or spa packages, thereby increasing overall revenue. Encouraging word-of-mouth: A guest who has a positive experience due to a special offer is more likely to recommend your hotel to others.

Hotels 105

Hotels Events Upsell Occupancy 105

STAAH

APRIL 23, 2024

From online travel agencies (OTAs) to direct booking engine , hotels must effectively manage distribution channels to maximize revenue and minimize distribution costs. Hotel Revenue Management using Omnichannel Data In today’s interconnected world, harnessing omnichannel data is essential for optimizing revenue management strategies.

Revenue Management 92

Revenue Management Revenue Ancillary Revenue Management 92

STAAH

MAY 16, 2023

The WatchMyRate feature in STAAH’s booking engine enables you to display the rate for the same room across OTAs – a handy feature to prevent users from leaving your site and growing direct bookings. You’ve captured the client; upselling helps grow the revenue from them.

Revenue Management 89

Revenue Management Occupancy Upsell Revenue 89

Experience Hotel

MAY 4, 2023

Récupérez les coordonnées personnelles correctes de vos clients avant même avant leur arrivée, afin de communiquer avec eux, d’améliorer leur expérience, et ainsi augmenter vos chances d’upsell et de fidélisation en direct. Votre base de données est souvent truffées d’adresses mail OTA et d’e-mails vide.

Upsell 52

Upsell OTA Services 52

Hotel Business

SEPTEMBER 5, 2024

We’ve seen our solutions drive a 35% increase in revenue while significantly lowering OTA commissions, and we’re excited to bring this value to more lodging properties around the world.” Custom booking engine: A cohesive and upsell-focused booking platform that integrates seamlessly with the hotel’s brand.

Revenue Management 59

Revenue Management Digital Marketing OTA Revenue 59

STAAH

NOVEMBER 15, 2022

In fact, OTAs such as Expedia have updated their algorithms to give preference to properties that have been called out by guests for their fantastic guest experience. Upselling & cross-selling is a great ways to drive up incremental revenue is also on the rise by smart hoteliers. Focus on customer experience.

Hospitality 87

Hospitality OTA Travel Cancellation 87

Little Hotelier

OCTOBER 30, 2024

For example, if your PMS is integrated with a channel manager , the interface will ensure that when a room is booked through an OTA, your PMS updates automatically. Your PMS should simplify day-to-day tasks by connecting all your systems—whether it’s handling guest check-ins, updating pricing in real-time, or syncing with OTAs.

OTA 59

OTA Motels Upsell Overbooking 59

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. It plays a key role in the overall success of a hotel’s operations. Result – increased retention and bookings.

Cancellation 75

Cancellation OTA Global Distribution System Revenue 75

Little Hotelier

OCTOBER 17, 2023

Of course, you must maintain rate parity (the same rate on your website as on the OTA) but try making booking direct a more attractive method by offering guests value-added services. You can use a tactic known as the Billboard Effect to link your website to your OTA profiles, convincing guests to check you out.

Revenue 100

Revenue Hotels OTA Ancillary Revenue 100

Little Hotelier

AUGUST 17, 2023

Encourage direct website bookings, sidestep OTA fees, enjoy greater freedom when developing your discount strategy. Loss leader rooms can also become profitable through upselling and cross-selling. Discounts for guests who book direct. It’s easy with Little Hotelier. Learn more Why is discount pricing used in hotels?

Hotels 98

Hotels OTA Cancellation Upsell 98

Hotelogix

AUGUST 6, 2024

Train your staff to identify and capitalize on upselling opportunities. Sell via multiple OTAs and focus on selling via your hotel's website and social media pages for incremental direct bookings. Enhanced online presence: List your property on multiple popular and leading OTAs and travel websites.

Revenue 52

Revenue Management Upsell Target Marketing 52

Hotelogix

OCTOBER 30, 2024

They check reviews, look at online travel agencies (OTAs), and compare choices before picking a few hotels that fit their needs. Insights for Hoteliers: Hotels need to position themselves on key channels that travelers use during their research phase, including OTAs, review sites, social media, and metasearch engines.

Hotels 89

Hotels OTA Travel Services 89

Amadeus Hospitality

APRIL 23, 2024

2. Upsell opportunities are limited Similarly to guest personalization strategies, hoteliers could be leaving money on the table if they don’t embrace creative ways to upsell guests on aspects of their stay that are most important to them. Multi-views, filters, and data exports allow for further analysis and customized reporting.

Upsell 52

Upsell Global Distribution System Hotels Shopping 52

SiteMinder

SEPTEMBER 4, 2023

Collecting data, prioritising attention to detail, and optimising personalisation are all keys to perfecting upsells and ancillary services. Our constant struggle has been efficiently managing availability, inventory, task management, and online travel agencies (OTAs),” said Pawarisa.

Operations 98

Operations Revenue Hotels OTA 98

SiteMinder

OCTOBER 15, 2023

Travellers are now predominantly booking their accommodation online, making it more crucial for hotels to focus on capturing bookings via their own website, OTAs, metasearch, and other online channels. Online booking channels are important for hotels because they greatly increase your reach and visibility to potential guests.

Global Distribution System 59

Global Distribution System OTA Revenue Hotels 59

Fuel Travel

JULY 11, 2024

This decreases your overall number of third-party bookings and your reliance on OTAs to drive occupancy. Decrease the high commission bookings from OTAs and increase direct bookings, which come at a lower cost to you. Reduced Dependency on OTAs Create a more balanced distribution strategy.

Upsell 52

Upsell Overbooking Hotels OTA 52

Cloudbeds

AUGUST 12, 2024

This new technology not only reduces administrative tasks for front desk staff (and lost room keys) but also increases upsells with messaging automation and offers. Conversational commerce More messaging options translate to more interactions with guests and more opportunities to upsell. Learn more 8.

Hotels 98

Hotels Operations Revenue Management Revenue 98

Hotelogix

OCTOBER 17, 2024

Upselling An online booking system helps with upselling by presenting guests with additional services or upgrades during the reservation process. Without any unnecessary complications, your customers can view the room and property images or videos, read reviews and feedback shared by guests and make a reservation with a simple click.

Upsell 52

Upsell Revenue Hotels Overbooking 52

Cloudbeds

JULY 15, 2023

These sites may vary to include online travel agencies (OTAs) such as Booking.com , Expedia, Tripadvisor, or Agoda; travel metasearch engines such as Google, Kayak, and Trivago; GDSs such as Amadeus and Sabre; bed banks such as Hotelbeds, or online marketplaces such as Airbnb, Vrbo (former HomeAway), etc. The same happens with a cancellation.

Management 76

Management OTA Cancellation Overbooking 76

Little Hotelier

OCTOBER 30, 2024

Promote and upsell activities easily with Little Hotelier Little Hotelier’s direct booking engine lets you sidestep OTA commission fees while increasing the value of every reservation. By upselling guests with paid activities as part of your custom booking process. Learn more Why are guest activities important in hotels?

Upsell 59

Upsell Events Revenue Hotels 59

STAAH

NOVEMBER 21, 2023

While OTAs undeniably hold sway, the true gold lies in harnessing the potential of direct bookings. Train and encourage your team to upsell and promote the benefits of booking directly. The world of hospitality is changing rapidly especially eveyrthying being online. Incentivize them to champion direct bookings.

Email Marketing 81

Email Marketing Upsell Marketing Strategy OTA 81

Cloudbeds

FEBRUARY 28, 2024

These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the global distribution system (GDS), wholesalers, and metasearch sites. When travelers book on your website, you can upsell them to premium rooms and cross-sell onsite services and add-ons like breakfast, dining, spa, and recreation.

Revenue Management 98

Revenue Management Revenue Hotels Operations 98

Xotels

JULY 26, 2024

Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game – upselling and cross-selling.

Yield Management 59

Yield Management Upsell Hotels Ancillary Revenue 59

Cloudbeds

SEPTEMBER 6, 2023

Guests will be able to see the guestbook, digital registration card, and upsell marketplace in 29 languages and 160 different currencies. Multi-language and multi-currency support Whistle for Cloudbeds now supports multiple languages and currencies.

Upsell 52

Upsell General Manager Revenue Operations 52

SiteMinder

OCTOBER 10, 2023

OTAs OTAs are a double-edged sword. Often, hotels might find themselves needing to adjust their discount pricing strategies to remain competitive on OTA platforms, which usually showcase the lowest available rates. Conversely, during economically prosperous periods, there might be less necessity for discount pricing.

Occupancy 59

Occupancy Events OTA Revenue 59

Cloudbeds

FEBRUARY 15, 2023

For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings? Calculating CPC fees and OTA commissions is relatively easy, but how would you allocate the costs of maintaining your hotel website and booking engine?

OTA 52

OTA Cost Per Click Revenue Marketing 52