Hotel Speak

JULY 24, 2024

Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. While the OTA owns the customer in the first instance, hotels can put in place systems to win over the customer and earn more revenue from each guest’s stay.

OTA 101

OTA Hotels Revenue Marketing 101

Bookassist

MARCH 8, 2022

Add-ons – A powerful Direct Booking Benefit for bookers Hotels can use Add-ons to differentiate themselves from OTAs which only sell nights. The post Upsell With Personalised Add-ons appeared first on Bookassist The Direct Booking Expert.

Upsell 52

Upsell Events Services Hiring 52

Hotel Business

DECEMBER 12, 2022

The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Memorable experiences outweigh rising inflation.

Occupancy 115

Occupancy Ancillary Revenue Upsell Revenue 115

Xotels

MARCH 3, 2025

Guest actions Who makes direct bookings versus through OTAs, and how can you influence them? Hotels can leverage CRM data to drive repeat bookings, upsell experiences, and build stronger guest relationships. Channel Management System Managing multiple OTAs, your website, and other channels manually?

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

eZee Absolute

JANUARY 27, 2025

Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. Seamless Integration : Connect effortlessly with OTAs and payment gateways for smooth transactions. Dynamic Pricing : Adjust rates instantly based on demand.

Upsell 52

Upsell Hotels OTA Revenue Management 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Sales Hotels 98

STAAH

MARCH 17, 2024

STAAH becomes a game-changer Coming recommended by our key OTA partners as well as other industry professionals, STAAH boasted a suite of features to maximise revenue while allowing the key functionality of updating rates and availability across multiple OTAs via a two-way, real-time sync between a hotel and its connected online channels.

Overbooking 104

Overbooking OTA Revenue Upsell 104

STAAH

OCTOBER 24, 2023

With 60% of visitors to Online Travel Agencies (OTAs) eventually checking out your website, the opportunity to secure commission-free direct bookings is substantial. Cost Savings: OTAs are marketing powerhouses, but they come at a cost. What Makes an Internet Booking Engine So Precious? How do you do this?

OTA 104

OTA Revenue Upsell Marketing 104

STAAH

AUGUST 29, 2023

Your target audience should define which channels you advertise on and which OTAs you partner with. Someone may get inspired by a friend’s social media post, while another begins the journey on an OTA or a search engine. Online Travel Agents OTAs are your billboards to acquire guests. Looking for a Hotel Booking Engine?

OTA 104

OTA Email Marketing Marketing Strategy Marketing 104

Cloudbeds

APRIL 8, 2024

Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Upsells and add-ons. If you rely too heavily on OTAs, you risk giving away your profit in commissions. Travelers crave experiences.

OTA 98

OTA Upsell Average Length of Stay Revenue 98

Hotel Speak

OCTOBER 31, 2024

The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour. This enables your team to provide more relevant and valuable upsells. Marshall: The ‘rebooking paradox’ we identified really underscores the complexity of loyalty in hospitality.

Hospitality 101

Hospitality Revenue Yield Management Dining 101

SiteMinder

SEPTEMBER 19, 2022

This might include direct booking plug-in apps, such as Triptease, that reduce your reliance on OTAs by giving your booking engine greater functionality. Upselling – Any action you take at your hotel should benefit the guest first and foremost but if you can find ways to increase revenue too, all the better.

Management 97

Management Upsell Hotels Revenue 97

STAAH

OCTOBER 18, 2022

From before they arrive and visit third-party sites or OTAs to look for accommodation or online reviews to your website, email communications and the actual stay – everything contributes towards guest experience. These communications become a fantastic opportunity to upsell your services. Clever ideas to improve guest experience. #1

Revenue 98

Revenue Upsell OTA Overbooking 98

STAAH

APRIL 23, 2024

From online travel agencies (OTAs) to direct booking engine , hotels must effectively manage distribution channels to maximize revenue and minimize distribution costs. Hotel Revenue Management using Omnichannel Data In today’s interconnected world, harnessing omnichannel data is essential for optimizing revenue management strategies.

Revenue Management 109

Revenue Management Revenue Ancillary Revenue Management 109

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. It plays a key role in the overall success of a hotel’s operations. Result – increased retention and bookings.

Cancellation 98

Cancellation OTA Global Distribution System Revenue 98

SiteMinder

JANUARY 16, 2025

Greater global reach Galileo, and the GDS channel in general, forms the perfect complement to your other sales channels OTAs, metasearch and direct bookings because it helps you attract bookings from sources (namely travel agents and corporate travel management companies) that those other channels cannot.

Global Distribution System 52

Global Distribution System Hotels Upsell Travel 52

SiteMinder

JUNE 6, 2024

According to De Ponga, hotel software solutions such as channel managers and revenue management systems (RMSs) have democratised the practice, owing to the rise of online travel agencies (OTAs). “I I can’t imagine our job without a channel manager given all the OTAs out there.

Revenue Management 98

Revenue Management Revenue Management Accommodation 98

STAAH

MAY 16, 2023

The WatchMyRate feature in STAAH’s booking engine enables you to display the rate for the same room across OTAs – a handy feature to prevent users from leaving your site and growing direct bookings. You’ve captured the client; upselling helps grow the revenue from them.

Revenue Management 98

Revenue Management Occupancy Upsell Revenue 98

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Metasearch advertising can be an effective way to reach these travelers, compete with OTAs, and generate direct bookings.

OTA 98

OTA Digital Marketing Marketing Market 98

STAAH

NOVEMBER 15, 2022

In fact, OTAs such as Expedia have updated their algorithms to give preference to properties that have been called out by guests for their fantastic guest experience. Upselling & cross-selling is a great ways to drive up incremental revenue is also on the rise by smart hoteliers. Focus on customer experience.

Hospitality 98

Hospitality OTA Travel Cancellation 98

Little Hotelier

MARCH 30, 2025

Youll avoid the 15-25% commission fees charged by OTAs like Booking.com, Expedia and Airbnb, keeping that significant amount of extra revenue for yourself. Room types & features: Highlight the different room categories and features, with an emphasis on upselling guests to higher priced rooms.

52

52

Cloudbeds

OCTOBER 17, 2024

A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. A specific OTA may help increase occupancy , but it might not actually be profitable for your hotel. Instead of trying to outbid large OTAs, focus on finding the right balance.

OTA 76

OTA Occupancy Hotels Revenue 76

SiteMinder

SEPTEMBER 6, 2023

Providing upselling opportunities: Once a guest has booked a room, there are additional opportunities to upsell services such as dining or spa packages, thereby increasing overall revenue. Encouraging word-of-mouth: A guest who has a positive experience due to a special offer is more likely to recommend your hotel to others.

Hotels 105

Hotels Events Upsell Occupancy 105

Hotelogix

MARCH 27, 2025

Channel Management Real-time inventory syncing across OTAs and direct booking platforms enhances accuracy and reduces overbooking. Targeted Upselling The PMS identifies guest preferences, helping staff upsell upgrades or services like spa treatments and dining packages.

Online Marketing 40

Online Marketing 40

Experience Hotel

MAY 4, 2023

Récupérez les coordonnées personnelles correctes de vos clients avant même avant leur arrivée, afin de communiquer avec eux, d’améliorer leur expérience, et ainsi augmenter vos chances d’upsell et de fidélisation en direct. Votre base de données est souvent truffées d’adresses mail OTA et d’e-mails vide.

Upsell 52

Upsell OTA Services 52

Hotel Business

SEPTEMBER 5, 2024

We’ve seen our solutions drive a 35% increase in revenue while significantly lowering OTA commissions, and we’re excited to bring this value to more lodging properties around the world.” Custom booking engine: A cohesive and upsell-focused booking platform that integrates seamlessly with the hotel’s brand.

Revenue Management 59

Revenue Management Digital Marketing OTA Revenue 59

STAAH

NOVEMBER 21, 2023

While OTAs undeniably hold sway, the true gold lies in harnessing the potential of direct bookings. Train and encourage your team to upsell and promote the benefits of booking directly. The world of hospitality is changing rapidly especially eveyrthying being online. Incentivize them to champion direct bookings.

Email Marketing 104

Email Marketing Upsell Marketing Strategy OTA 104

Little Hotelier

OCTOBER 30, 2024

For example, if your PMS is integrated with a channel manager , the interface will ensure that when a room is booked through an OTA, your PMS updates automatically. Your PMS should simplify day-to-day tasks by connecting all your systems—whether it’s handling guest check-ins, updating pricing in real-time, or syncing with OTAs.

OTA 59

OTA Motels Upsell Overbooking 59

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Little Hotelier

OCTOBER 17, 2023

Of course, you must maintain rate parity (the same rate on your website as on the OTA) but try making booking direct a more attractive method by offering guests value-added services. You can use a tactic known as the Billboard Effect to link your website to your OTA profiles, convincing guests to check you out.

Revenue 100

Revenue Hotels OTA Ancillary Revenue 100

Hotelogix

AUGUST 6, 2024

Train your staff to identify and capitalize on upselling opportunities. Sell via multiple OTAs and focus on selling via your hotel's website and social media pages for incremental direct bookings. Enhanced online presence: List your property on multiple popular and leading OTAs and travel websites.

Revenue 52

Revenue Management Upsell Target Marketing 52

Little Hotelier

AUGUST 17, 2023

Encourage direct website bookings, sidestep OTA fees, enjoy greater freedom when developing your discount strategy. Loss leader rooms can also become profitable through upselling and cross-selling. Discounts for guests who book direct. It’s easy with Little Hotelier. Learn more Why is discount pricing used in hotels?

Hotels 98

Hotels OTA Cancellation Upsell 98

Hotelogix

FEBRUARY 27, 2025

How many direct bookings are you losing to OTAs due to poor integration? Double bookings , incorrect charges, and missed upsell opportunities can result in revenue loss and negative guest reviews. Integrates with global OTAs and channel managers —ensuring real-time rate updates. Manual processes lead to costly errors.

Operations 40

Operations Services Hotels Revenue 40

Hotelogix

OCTOBER 30, 2024

They check reviews, look at online travel agencies (OTAs), and compare choices before picking a few hotels that fit their needs. Insights for Hoteliers: Hotels need to position themselves on key channels that travelers use during their research phase, including OTAs, review sites, social media, and metasearch engines.

Hotels 89

Hotels OTA Travel Services 89

Amadeus Hospitality

APRIL 23, 2024

2. Upsell opportunities are limited Similarly to guest personalization strategies, hoteliers could be leaving money on the table if they don’t embrace creative ways to upsell guests on aspects of their stay that are most important to them. Multi-views, filters, and data exports allow for further analysis and customized reporting.

Upsell 52

Upsell Global Distribution System Hotels Shopping 52

SiteMinder

SEPTEMBER 4, 2023

Collecting data, prioritising attention to detail, and optimising personalisation are all keys to perfecting upsells and ancillary services. Our constant struggle has been efficiently managing availability, inventory, task management, and online travel agencies (OTAs),” said Pawarisa.

Operations 98

Operations Revenue Hotels OTA 98

SiteMinder

OCTOBER 15, 2023

Travellers are now predominantly booking their accommodation online, making it more crucial for hotels to focus on capturing bookings via their own website, OTAs, metasearch, and other online channels. Online booking channels are important for hotels because they greatly increase your reach and visibility to potential guests.

Global Distribution System 59

Global Distribution System OTA Revenue Hotels 59