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What is YieldManagement? Yieldmanagement is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.
The remarkable service and awe-inspiring ocean views leave a lasting impression on both local and global travellers, making it a coveted destination on their must-visit lists. With a two-way connection between the hotel and online travel agents (OTAs), the PMS automatically updates reservations made through any online booking channel.
When travelers make a hotel reservation, they expect a seamless experience , or they may decide to stay elsewhere. For hotels, meeting this expectation means moving away from manual processes and investing in booking software that allows travelers to book a room when they want on the channel of their choice. Generate more revenue.
Dynamic pricing, or yieldmanagement, involves adjusting room rates in real-time based on supply and demand, with the ultimate goal being to increase the Revenue Per Available Room ( RevPAR ). Channel Management Software will help manage room inventory across multiple online travel agencies (OTAs) and booking platforms.
Trip.com is a global online travel agency that connects millions of travellers with hotels worldwide. Market focus : Ctrip focuses on Chinese travellers, whereas eBooking caters to a global audience. We were able to increase RevPAR by more than 30% by executing yieldmanagement on the platform swiftly and accurately.”
Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Focus on what leisure travellers want to add value to their stay.
Online travel distribution is growing fast—faster than the overall travel market. Today’s digital travelers have many booking options. This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more.
For growing hospitality businesses, a channel manager is a fundamental part of successful revenue management and distribution strategy. After all, travelers can’t book a property they don’t find! With advanced channel management connections, the update is fast.
Resort revenue management has become an indispensable tool for businesses, fostering strategies that maximize yield and build strong customer relationships. The Cornerstones of Resort Revenue Management Resort revenue management , interchangeably used with yieldmanagement, revolves around a strategic pricing approach.
Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Focus on what leisure travellers want to add value to their stay.
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