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The essential overview of hotel dynamic pricing (price tags)

Hospitality Net

You’re familiar with this model when considering your rack rate vs. your bottom prices. Those bottom prices may not cover much more than your costs, but they impact your rack rate months away when you can see higher profits. Smart hoteliers view revenue management as a strategic way to improve profits.

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Hotel rack rates: What they are and the best strategies | Mews

Mews

What are rack rates in hotels? Rack rates are essentially the starting point for a hotel room’s pricing — think of it as the highest price before any discounts or special promotions kick in. Sometimes you'll hear it called the walk-in rate or retail rate.

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Rack Rate: An Easy&to&Understand Definition For Hoteliers

Hotel News Resource

Article - Rack Rate: An Easy-to-Understand Definition For Hoteliers - Gone are the days when prospective guests had to look above the 'Room Rack' to see the various prices for hotel rooms.

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Hotel Rack Rate: Definition and Strategies to Maximize Event and Group Bookings

Hotel News Resource

Article - Hotel Rack Rate: Definition and Strategies to Maximize Event and Group Bookings - By Heather Apse - Here’s how hotels can use rack rates to boost their revenue when catering to these larger bookings.

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Revenue management can sell a 3-star hotel room for 1000 euros a night: here’s how  

eHotelier

Revenue management can sell a 3-star hotel room for 1000 euros a night: here’s how - Insights There’s no limit to the rack rate if the demand is there. Revenue managers use data to predict market rates, not feelings.

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4 Hotel Marketing Tactics Hoteliers Need to Employ Now

Social Tables

Create an Event Planner Package to price out rack rates and offer a bundled price. During the early stages of the planning, both sides will waste time negotiating prices for these perks that both sides know the hotel is eventually going to offer at some discounted rate. Click To Tweet. Skip negotiations over event perks.

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Hotel Pricing Strategy: 9 Key Factors To Drive More Bookings

STAAH

Bundled packages or value-added pricing where some complimentary services are added without reducing the rack rate is also a commonly applied strategy to grow revenue. Similar to upselling, cross-selling encourages guests to book additional services, such as spa services, tours, and airport transfers to grow revenue.