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Exclusive: Veriu Group CEO talks Collingwood success, mixed-use developments, office conversions and more

Hotel Management

A lot of the target [market] was around project-focused corporate opportunity. It works really well because the retailers and the hotel feed off each other, particularly in that self-catering serviced apartment space, it works really well and it’s great for the guest. It is a mix. This is your first partnership with Gurner.

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Best Practices for Data-Driven Marketing

Social Hospitality

Let’s face it: today’s market is more crowded and competitive than ever before. And that means businesses no longer only compete with local retailers and the Big Box store on the corner for their fair market share. That makes marketing even more crucial to a company’s long-term survival.

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8 Marketing Tips for Small Businesses

Social Hospitality

Incentivize Your Customers Incentivization is a common marketing tool used in many retail industries through events like Black Friday. When developing your USP, consider the needs and desires of your target market, factors that make your business unique, along with the benefits of doing business with your company.

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Colliers secures refinancing for EAST Miami Hotel

Hotel Business

of high-end retail, office tenants and additional entertainment options. Owens added, “Trinity and Certares’ institutional sponsorship, Swire and the EAST brand’s focus on the property and the continued strong performance of the asset made this a sought-after opportunity for the debt capital markets.

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Transforming Guest Experiences to Drive More Revenue

STAAH

5) Retail Offerings Gift shops, boutiques, and even online stores selling branded merchandise, local crafts, or travel essentials can attract guest purchases. Market Effectively: Use targeted marketing campaigns to promote ancillary services to both current guests and potential visitors.

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Your complete guide to hotel market segmentation

SiteMinder

STR : The global supplier of weekly benchmarking data to the hotel industry also provides market segmentation insights divided into three segments. Transient (including most retail, discounted and negotiated rates), group and contracted business are separated by their reporting guidelines.

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How to attract the right guests with hotel market segmentation (step-by-step guide)

Cloudbeds

Wholesalers resell rooms to third-party retailers like tour companies, travel agencies, and OTAs, who in turn sell the rooms to travelers. They can book well in advance or walk in last minute, typically reserve only one room at a time, and pay retail or best available rates (BAR). Maintain a diverse distribution strategy.