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From F&B and wellness to unique experiences and retail, discover four key strategies to maximise earnings beyond room sales. Optimise Retail Products and Niche Services Hotel-branded signature items are a growing market right now – even luxury giant Aman sells a $2,700 branded tote bag.
This insights spurred a strategic communication overhaul, introducing customised offerings and AI personalisation, which enhanced guest retention, satisfaction, and increased direct bookings and upselling. Emphasising the value of personal connections, akin to luxury retail where 61 per cent of customers cherish such relationships.
This includes offers at every stage of the guest’s journey, from initiating a room upgrade at the time of booking to upselling daily breakfast during their stay, to offering late check-out.
Personalized promotions go a long way when it comes to cross-selling, upselling, and retaining hotel guests We all know upselling and cross-selling tips are hot topics in the retail industry, but they’re also important factors when it comes to marketing to your hotel guests.
Whether grocery shopping at Fortnum & Mason or configuring a custom Lamborghini online, luxury retailers have transferred supreme face-to-face customer service into engaging, awe-inspiring digital shopping experiences. . Learning from retail . Live pricing and availability of their catalogue.
Secondary revenue streams Food and Beverage Events and meetings spaces Spa and wellness services Parking and transportation Retail and gift shops Recreational activities 3. Upselling and cross-selling: Upselling encourages guests to upgrade their room or add amenities like breakfast or parking.
Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game – upselling and cross-selling.
F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling. Consider offsetting rent costs by subleasing underutilized spaces, such as conference rooms or retail areas. Control costs of goods sold (COGS) Use technology to monitor labor, utilities, and supply expenses.
Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game upselling and cross-selling.
Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game – upselling and cross-selling.
Improved Product/Service Recommendations: Leveraging data-driven insights, businesses can make more accurate and effective recommendations, enhancing the customer’s journey and increasing opportunities for cross-selling and upselling.
Another common strategy utilised in hotel revenue management consulting is to identify other potential revenue streams, from value-adding services, to new target markets, to opportunities to upsell and cross-sell. Strategies include offering add-ons and extras during the booking process, or upselling a guest to a more premium room.
From analyzing consumer behavior and creating effective digital marketing campaigns, to providing appealing retail offerings and seamless service, technology is key along every step of the way. Distribution Capabilities : Hoteliers are looking to increase bookings and brand awareness by making efficient use of different selling channels.
Online retailers like Amazon use forecasting algorithms that analyze historical purchase patterns and real-time data, such as seasonal demand, competitor prices, and current stock levels, to adjust product prices and inventory.
One of the most common is for your hotel to offer a specific deal, along with a recommended retail price, that travellers are then invited to bid on over a set period. Blind booking is useful for hoteliers who find themselves really struggling to fill rooms. Auctions Hotel auctions can work in a number of ways.
They narrowed down the two after researching their options, attending technology conferences, talking with the various retailers and providers, and even quizzing other hoteliers about their systems.
By 2024, it’s estimated that consumer retail spending from chatbots will reach an impressive $142 billion. They can also upsell and nurture new customers as well, increasing engagement and retention, and driving sales by delivering personalized and targeted messaging at scale. It’s hard to ignore chatbot marketing these days.
With all your F&B outlets connected in one system, upselling across revenue centers is seamless, making it easier for guests to get what they want (and for you to charge them for it). A post by Lightspeed Lightspeed is the unified POS and payments platform powering the world’s best businesses in over 100 countries.
This creative way of upselling could begin unlocking average booking value while also capturing greater market share. Her client portfolio includes B2B and B2C concentrations with a focus on travel, retail, beauty, and pharmaceutical brands, and her work has resulted in recognition from Travel + Leisure, PRNews, PRWeek, and The Shorty Awards.
Since people couldn’t go into physical retail locations and were using social media more often, those requests migrated to social platforms. You can also leverage your responsiveness into upsells and upgrades, using what you know about your guests to enhance their experience.
Upsell and cross-sell. You can promote higher-category rooms, packages, and amenities that may not be available on OTAs, as well as additional on-property services like the restaurant, bar, retail, spa, and activities. When travelers visit your website, you have more control over the booking experience. Target active trip planners.
From the large OTAs and GDSs to individual retail travel agents, you’ll be able to instantly provide real-time booking information to your agents that will help drive bookings. Easy reservation and upselling processes. Manage your revenue. Some top features to look for: Cloud-based. Integration with other softwares. Multifunctional.
Determine guest behaviours – If you notice that female guests correlate with more retail revenue in the hotel, think about implementing promotions during these periods to bolster sales even more.
Determine guest behaviours – If you notice that female guests correlate with more retail revenue in the hotel, think about implementing promotions during these periods to bolster sales even more.
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