Catala Consulting

JANUARY 8, 2024

Introduction Revenue Management Systems (RMS) are the cornerstone of modern hospitality and travel industries. The Beginnings: 1970s and 1980s Origin in Airlines : The concept of Revenue Management originated in the airline industry post-deregulation.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Hotelier Magazine

DECEMBER 17, 2024

This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy. IHG is a great practitioner of market segmentation, says Tarandeep Singh, regional VP of Commercial, Marketing & Revenue Management, Canada, IHG Hotels & Resorts.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

STAAH

DECEMBER 12, 2023

During peak holiday periods, consider adopting a revenue management system that factors in various parameters such as historical booking data, competitor pricing, local events, and even weather forecasts. This strategy not only secures bookings but also helps in revenue forecasting and inventory management.

Target Marketing 105

Target Marketing Cancellation Revenue Forecasting 105

Refine

OCTOBER 9, 2023

From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? Hospitality is awash with data. What to Do with the Hotel Data?

Target Marketing 105

Target Marketing Occupancy Hotels Marketing 105

Hotel Speak

OCTOBER 24, 2024

Cloudbeds Intelligence marks a breakthrough in eliminating the traditional silos of hotel management, empowering properties to take specific, data-backed actions across every function of their business – including revenue management, marketing, operations, and guest experience.

Upsell 105

Upsell Hospitality Cancellation Forecasting 105

STAAH

OCTOBER 15, 2024

Example: STAAH Channel Manager STAAH’s channel manager synchronizes room availability and rates across OTAs like Booking.com , Agoda , and Expedia. Revenue Management Software (RMS) Revenue Management Software (RMS) optimizes room pricing by analyzing market trends, competitor pricing, and demand patterns.

Operations 110

Operations OTA Overbooking Revenue 110

SiteMinder

JUNE 12, 2024

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. Revenue management is the focal point for hotels in today’s climate.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Little Hotelier

JANUARY 19, 2025

They simplify the often complex world of revenue management , giving you a reliable foundation to build upon as you grow your confidence in managing rates. Its a dependable benchmark for your revenue targets. Marketing and promotions Rack rates provide a reference point for creating compelling deals.

Rack Rate 52

Rack Rate OTA Revenue Hotels 52

SiteMinder

NOVEMBER 18, 2024

However, one of the most efficient ways to do it is by using technology to support the operations and revenue management of your hotel. For example, a hotel platform like SiteMinder will help you find more guests, boost revenue, optimise pricing, enhance the guest experience, improve cash flow, analyse performance, and more.

ROI 96

ROI Revenue Management Revenue Hotels 96

Cloudbeds

APRIL 15, 2024

From checking in guests and entering reservations to managing rates and assigning rooms, many hotels still perform a lot of manual tasks. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Hotel Speak

JULY 19, 2024

Whether you accept transient or group business to your hotel is more than just a revenue management question. It’s also a risk management question. And what is the philosophy of the hotel, the ownership, the general manager, and other stakeholders? How much are you willing to risk? Sounds good, right?

Revenue 79

Revenue Management Revenue Management Average Daily Rate 79

Hotelogix

AUGUST 6, 2024

This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Here's a detailed guide on transforming your hotel's revenue management to focus on profit maximization. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain.

Business 95

Business Revenue Hotels Occupancy 95

SiteMinder

MAY 21, 2023

Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. “ SiteMinder ‘s business intelligence is another valuable tool for our hotel, enabling us to set rates and develop revenue management strategies through competitor analysis.

Resorts 98

Resorts Overbooking Yield Management OTA 98

STAAH

FEBRUARY 21, 2023

It’s an area where distribution and revenue managers spend most of their time. Thankfully, the technology channel manager makes analyzing channel performance and programmatically managing pricing/inventory to improve profitability much easier.

Hotels 98

Hotels Target Marketing Management Revenue Management 98

SiteMinder

AUGUST 1, 2024

This includes finding ways to differentiate yourself, targeting specific demographics, and pricing dynamically to boost your average daily rate and profit. Better revenue management With up-to-date market information and greater visibility, you can improve overall revenue management.

Shopping 78

Shopping Revenue Average Daily Rate Revenue Management 78

Hotel Business

JANUARY 16, 2024

We are now expanding to other ownership groups while focusing on specific target markets where we have a competitive advantage and that will enable us to generate superior operating performance.”

Services 64

Services Management Target Marketing Operations 64

Inn Quest

SEPTEMBER 5, 2023

Effective hotel inventory management relies on technology solutions like Property Management System s (PMS), Channel Managers, and Revenue Management Systems (RMS) to automate tasks, analyze data and make informed decisions. Implementing an RMS helps maximize revenue by adjusting rates dynamically.

Management 87

Management Overbooking Revenue Hotels 87

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

STAAH

OCTOBER 15, 2024

Example: STAAH Channel Manager STAAH’s channel manager synchronizes room availability and rates across OTAs like Booking.com , Agoda , and Expedia. Revenue Management Software (RMS) Revenue Management Software (RMS) optimizes room pricing by analyzing market trends, competitor pricing, and demand patterns.

OTA 52

OTA Overbooking Revenue Management Revenue 52

Catala Consulting

DECEMBER 28, 2023

By collecting and analysing data from various sources — including guest feedback, market trends, and operational metrics — hoteliers can make informed decisions that are more likely to result in improved guest experiences and operational efficiency. Why Catala Consulting’s Outsourced Revenue Management?

Management 52

Management Revenue Management Revenue Hotels 52

Cloudbeds

MARCH 3, 2023

A POS system lets you quickly process and record transactions across your property to improve the guest experience, streamline operations , and conduct better revenue management. Manual entries also prevent hospitality businesses from capturing data around guest spending patterns, which is critical for guest acquisition and marketing.

Sales 98

Sales Hotels Revenue Services 98

Cloudbeds

MARCH 20, 2023

What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

SiteMinder

OCTOBER 10, 2023

Price sensitivity Understanding price sensitivity within your target market can inform your cost based pricing strategy, helping to find the sweet spot that maximises revenue without deterring bookings. Customer perception – Gauge how price changes are perceived by your target market.

Target Marketing 59

Target Marketing Revenue Yield Management Marketing 59

Cloudbeds

MAY 8, 2024

Here’s the advice from RoomPriceGenie’s revenue management expert, Iara do Carmo : Invest some time to properly configure your PMS or the reports you have so you can get a breakdown of your mix of clients. In an uncertain world, it’s revenue that you can count on.

Cancellation 52

Cancellation Revenue Revenue Management Occupancy 52

Cloudbeds

OCTOBER 23, 2024

Cloudbeds Intelligence marks a breakthrough in eliminating the traditional silos of hotel management, empowering properties to take specific, data-backed actions across every function of their business – including revenue management, marketing, operations, and guest experience.

Upsell 40

Upsell Hospitality Cancellation Forecasting 40

Cloudbeds

AUGUST 8, 2024

Whether you’re a revenue manager, accountant, front office manager, or hotel owner, you need real-time data and visualizations to understand what’s happening at any given time. With business intelligence, you have the knowledge to drive hotel operations, increase your revenue, and enhance your guest experience.

Business 40

Business Revenue Management Forecasting Revenue 40

Cloudbeds

MARCH 23, 2023

Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites. Choose the platforms that best meet your marketing objectives and budget. Narrow down audiences to key target markets and select the keywords that best fit your property type.

OTA 98

OTA Digital Marketing Marketing Market 98

SiteMinder

NOVEMBER 15, 2022

It also differs depending on the property type, location and target market. For example, if your ALOS was 4.5 in Q3, 2022, each booking during that quarter was for 4.5 days on average. ALOS usually shifts throughout the year, depending on the season and its respective travel patterns.

Average Length of Stay 59

Average Length of Stay Minimum Length of Stay Revenue Target Marketing 59

Hotelogix

OCTOBER 11, 2024

Hopper also integrates well with hotel property management systems (PMS) , allowing seamless inventory updates, rate management, and booking flows. Hoteliers using Hopper can leverage data to attract customers and optimize pricing, resulting in better revenue management.

Occupancy 52

Occupancy Hotels Travel Management 52

SiteMinder

OCTOBER 11, 2022

Cloud-based PMS solutions are a superior way to automate and accelerate all the important processes at your hotel including; Taking and confirming bookings, Managing reservations, Generating bills and reports, Check-in/out, Room transfers, Checking/editing availability, Guest communication. Revenue management. Increase bookings.

Hotels 52

Hotels Management Revenue Management Revenue 52

Hotelier Magazine

JANUARY 24, 2024

Many people have access to the software, including the general managers, guest-services managers, revenue managers as well as sales and marketing teams who use it for insight into guests’ booking history, purchasing patterns, needs and preferences based on how they interacted with a hotel’s website.

Business 59

Business Hospitality Email Marketing Management 59

Hotelogix

AUGUST 27, 2024

  Follow these strategies to leverage technology effectively:  Channel Management Systems: Implement robust channel management systems that centralize inventory and rate management.   Revenue Management Systems: Utilize revenue management systems to optimize pricing and yield across various channels.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

SiteMinder

JANUARY 8, 2024

Types of hotel management If we zoom in on accommodation management, it too can be divided into a few different categories, which reflect the broad range of tasks and challenges that hotel management presents. You’ll need smart revenue management and pricing strategies if you want to optimise your Average Daily Rate (ADR).

Operations 59

Operations Management OTA Hotels 59

Cloudbeds

MARCH 15, 2023

Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place. Use bold, colorful call-to-action (CTA), like “Book Now,” on every page, and include FAQs to answer any last questions.

OTA 98

OTA Revenue Sales Hotels 98

Hotelier Magazine

MAY 4, 2023

Data remains a top priority as hotels leverage it to optimize targeted marketing, personalization, and revenue management. On the robotics side, housekeeping, room service and luggage handling are being automated with the help of robotic solutions.

Operations 105

Operations Hotels Services ROI 105