gcommerce

AUGUST 27, 2024

When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenue management is paramount. The role of revenue management in luxury hospitality At the core of revenue management lies the art of optimizing room rates and availability to maximize revenue.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Hotel Speak

JULY 19, 2024

Whether you accept transient or group business to your hotel is more than just a revenue management question. For this scenario, we’re thinking about just a room without considering F&B or any other revenue streams. When I worked as a revenue manager in Vancouver, that was my strategy. How much are you willing to risk?

Revenue 63

Revenue Management Revenue Management Average Daily Rate 63

Little Hotelier

FEBRUARY 25, 2024

What is revenue management consulting? Revenue management consulting is specialised expertise that a business can bring in to gain guidance on managing and optimising revenue. An investment in hotel revenue management services is therefore one that can quickly deliver an attributable return.

Revenue Management 52

Revenue Management Revenue Services Management 52

Hotelogix

JULY 11, 2024

As an independent hotel owner, you understand the challenges of driving revenue in a competitive market. In this blog, we will delve into different aspects of hotel revenue management and explore top tips and tricks to help you optimize your hotel’s revenue potential. 

Revenue Management 52

Revenue Management Revenue Management Hotels 52

eZee Absolute

MAY 13, 2024

Well, the answer lies in how well you’re using your Hotel Revenue Management System (RMS) reports. But with so many reports available, how do you find the ones essential for maximizing your hotel’s revenue? By utilising these RMS reports, revenue managers can make informed decisions to adjust pricing strategies accordingly.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

STAAH

JULY 16, 2024

This blog explores how accommodation providers can transform reviews into revenue by utilizing social media to drive direct bookings. By effectively leveraging guest reviews and social media, you can attract more direct bookings, increase your revenue, and build lasting guest loyalty. Why Guest Reviews and Social Media Matter?

Revenue 89

Revenue Target Marketing Email Marketing Events 89

Catala Consulting

JANUARY 8, 2024

Introduction Revenue Management Systems (RMS) are the cornerstone of modern hospitality and travel industries. The Beginnings: 1970s and 1980s Origin in Airlines : The concept of Revenue Management originated in the airline industry post-deregulation.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Inn Quest

MARCH 2, 2023

In this blog post, we will be discussing six essential steps to successful hotel management: Successfully manage their properties Increase revenue Provide a positive experience for guests Understand Your Customers The first step to successful hotel management is understanding your customers.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

STAAH

AUGUST 1, 2023

A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Here are 6 hotel sales strategies to increase your revenue. This can attract large groups of guests and increase revenue.

Occupancy 89

Occupancy Hotel Sales Revenue Sales 89

STAAH

DECEMBER 12, 2023

Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. This strategy not only secures bookings but also helps in revenue forecasting and inventory management.

Target Marketing 83

Target Marketing Cancellation Revenue Forecasting 83

Hotel Management

SEPTEMBER 25, 2024

TFE Hotels is set to establish a New Zealand Country Office in Auckland to support its growing presence in the market. Rendezvous Heritage Auckland Rooftop Pool “Auckland and Wellington are key target markets for us, with our Adina and Travelodge brands already well established,” said TFE Hotels’ Group Chief Operating Officer, Chris Sedgwick.

Global Distribution System 173

Global Distribution System Target Marketing Hotels Forecasting 173

SiteMinder

AUGUST 29, 2023

Understanding and controlling hotel operating costs While revenue generation often takes the spotlight, equally crucial is the understanding and control of hotel operating costs. Typical hotel operating expenses list Managing a hotel’s finances requires a keen understanding of both its revenue streams and its operating expenses.

Revenue 52

Revenue Hotels OTA Operations 52

SiteMinder

OCTOBER 29, 2024

Enact your management business plan with SiteMinder Integrating seamlessly with the world’s leading property management systems, SiteMinder is designed to generate serious revenue for your accommodation business. Financial plan This section provides a complete breakdown of your business’s revenue streams, expenses and financial projections.

Business 52

Business Management Target Marketing Revenue 52

SiteMinder

NOVEMBER 22, 2023

Pricing & marketing Developing a strategic pricing model is key to attracting the right audience while maximising revenue. Tip : Leverage social media for targeted marketing. This enables you to optimise your rates at all times for more bookings and consistently high revenue.

Events 59

Events Revenue Hotels Management 59

STAAH

DECEMBER 18, 2023

Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog

Hospitality 90

Hospitality Occupancy Target Marketing Hotel Sales 90

Refine

OCTOBER 9, 2023

From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? Hospitality is awash with data. What to Do with the Hotel Data?

Target Marketing 105

Target Marketing Occupancy Hotels Market 105

Hotelogix

SEPTEMBER 19, 2024

Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. In contrast, direct bookings—made through a hotel’s website or via phone—eliminate these intermediary fees, allowing hotels to retain more revenue.

Travel 52

Travel OTA Target Marketing Occupancy 52

Hotel Management

SEPTEMBER 24, 2024

AHICE Group President James Wilkinson said the conference will focus on building positive growth in the sector, from improving occupancy and ADR to driving food and beverage revenue. The hotel sector is a major target market for many businesses. L-R Tony Ryan (Trilogy Hotels), Luke Moran (LA Co.)

Events 147

Events Hotels Target Marketing Accommodation 147

STAAH

OCTOBER 15, 2024

Additionally, it provides valuable insights into booking patterns and performance across various channels, helping hotels make better decisions to optimize revenue. Revenue Management Software (RMS) Revenue Management Software (RMS) optimizes room pricing by analyzing market trends, competitor pricing, and demand patterns.

Operations 84

Operations OTA Overbooking Revenue 84

SiteMinder

NOVEMBER 18, 2024

Generate a positive ROI for your hotel with SiteMinder See how you can maximise revenue at every touchpoint of the guest journey with SiteMinder’s leading hotel platform. However, one of the most efficient ways to do it is by using technology to support the operations and revenue management of your hotel.

ROI 52

ROI Revenue Management Revenue Hotels 52

SiteMinder

SEPTEMBER 22, 2024

Hotels that adopt subscription plans can enjoy several key advantages: Predictable revenue : Subscriptions ensure a steady stream of income, which helps balance cash flow during off-peak seasons. Adjust pricing, perks, or promotional efforts based on guest preferences and market demand. “At But it turned out to be true.

Hotels 93

Hotels Revenue Services Target Marketing 93

Xotels

JUNE 2, 2023

While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient. IHG calls it ‘Your Rate by IHG Rewards’ and claims to have increased their digital revenues by 7% and mobile revenues by 32% as a result.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

SiteMinder

AUGUST 1, 2024

SiteMinder’s platform empowers you to execute your hotel business plan seamlessly and drive revenue growth. Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision.

Business 52

Business Revenue Hotels Occupancy 52

STAAH

OCTOBER 15, 2024

Additionally, it provides valuable insights into booking patterns and performance across various channels, helping hotels make better decisions to optimize revenue. Revenue Management Software (RMS) Revenue Management Software (RMS) optimizes room pricing by analyzing market trends, competitor pricing, and demand patterns.

OTA 52

OTA Overbooking Revenue Management Revenue 52

Hotelier Magazine

JANUARY 24, 2024

They’re multi-tasking, ambitious professionals who travel out of necessity and are constantly balancing the priorities of work and life,” explains Scott Richer, VP, Real Estate & Development (Canada), adding the brand’s target market is the same whether operating in Canada or internationally. per cent GRR.

Target Marketing 59

Target Marketing Real Estate Branding Market 59

STAAH

OCTOBER 22, 2024

Hotel gift vouchers can be a great tool for driving consistent revenue, no matter the season. Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. 5 Effective Strategies to Drive Hotel Gift Voucher Sales All Year 1.

Sales 81

Sales Consumer Target Marketing Email Marketing 81

SiteMinder

JUNE 12, 2024

Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Social Hospitality

MARCH 27, 2023

Optimization can improve your return on investment (ROI) and drive more sales and revenue for your business. Once you’ve gathered these insights, you can reference them directly while marketing your products to your ideal customers, creating a more personalized message and increasing the likelihood of customers converting.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

gcommerce

DECEMBER 4, 2023

We will explore effective ways to maximize your hotel's GA4 implementation, enabling you to make data-driven decisions, improve operational efficiency, and drive revenue growth. Leverage GA4’s Audience Insights for Targeted Marketing GA4's audience insights feature offers a wealth of information about your hotel's website visitors.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

Hotel Business

JANUARY 16, 2024

We are now expanding to other ownership groups while focusing on specific target markets where we have a competitive advantage and that will enable us to generate superior operating performance.” “Such a strategic move underscores our commitment to adaptability.

Services 64

Services Management Target Marketing Operations 64

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

Demand Calendar

APRIL 3, 2023

It requires understanding the target market, analyzing data from various sources, mapping against online channels, setting up the website for booking success, building a loyalty program, and regularly reviewing the distribution strategy. Achieving the optimal distribution mix for a hotel is a complex task.

Target Marketing 83

Target Marketing Accommodation Services Management 83

SiteMinder

AUGUST 1, 2024

Hoteliers use rate shopping to benchmark against other properties, optimise pricing decisions, and find opportunities to maximise revenue and profitability. This blog will give you a full overview of hotel rate shopping and rate shopper tools, which you can use to boost revenue success at your business.

Shopping 52

Shopping Revenue Average Daily Rate Revenue Management 52

SiteMinder

OCTOBER 10, 2023

Master cost-based pricing and boost revenue Take the guesswork out of pricing. SiteMinder's tools are designed to provide a clear path to optimal pricing strategies that cover costs and maximise revenue. Adjusting prices accordingly can ensure maximised revenue during high-demand periods while maintaining occupancy during slower times.

Target Marketing 59

Target Marketing Revenue Yield Management Market 59

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Hotelogix

OCTOBER 4, 2024

This tool not only simplifies operations but also helps maximize revenue and improve the guest experience. Why Choosing the Right Channel Manager Matters Choosing the right OTA channel manager is important because it can impact your hotel’s efficiency, revenue, and guest satisfaction.

OTA 52

OTA Management Overbooking Revenue 52

SiteMinder

MAY 21, 2023

Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. This has minimised revenue loss from vacant rooms while maximising our occupancy rates.” Previously, the resort handled all tasks manually, which was time-consuming.

Resorts 98

Resorts Overbooking Yield Management OTA 98